Sales Pitch at Dentist” That Actually Works: How to Sell Without Feeling Sleazy (While 2X-4X’ing Patient Revenue!)

July 14, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

“Dentists Aren’t Salespeople… Or Are They?”

Let’s be real: Nobody goes to dental school dreaming of becoming a salesperson. You wanted to fix smiles, not pitch fluoride varnish like a used car salesman.

But here’s the hard truth: Every time you talk to a patient about treatment, you’re pitching.
If you’re not, you’re leaving money on the table—and worse, your patients aren’t getting the care they actually need. That’s the problem with the old-school “just clean their teeth and pray they come back” model.

The best dentists aren’t sleazy. They’re educators, advocates, and yes—masters of the sales pitch at dentist moments that change lives and bank accounts.

Fun Stat: According to ADA research, treatment acceptance hovers at only 35%. That means 65% of patients walk out saying “I’ll think about it” (code for “never”).
Now imagine you could double or even quadruple the revenue you make per patient, without selling your soul or scaring people away.


“The Membership Program That Sells Itself”

Meet Dr. Tasha. Like most docs, she hated the “sales pitch at dentist” moment. She felt pushy and awkward.

Then she discovered BoomCloud™—and everything changed.

Instead of selling treatments one by one, she started pitching her in-house membership program.
No insurance. No annual caps. No waiting for pre-authorizations. Just one clear offer: “For $29/month, you get all your preventive care—and up to 20% off anything else.”

What happened?

  • Patients said YES… a lot.

  • Her case acceptance rate soared past 70%.

  • She built predictable, recurring monthly revenue (MRR), and her practice ARR (annual recurring revenue) exploded.

  • Her “sales pitch at dentist” went from cringe to cool—she became the “Netflix of dentistry” in her town.

Here’s the lightbulb moment: The best “sales pitch at dentist” isn’t selling procedures… it’s selling VALUE, loyalty, and access. That’s what a dental membership plan delivers.


Story: The $10K/Mo Membership Machine (A Real Case Study)

Let’s talk numbers.

Dr. Mike in Colorado started a simple membership program with BoomCloud™. He was sick of the “please approve this crown” dance with insurance, so he decided to bet on his own value.

The Pitch:

  • $35/month = 2 cleanings, X-rays, exams, plus 15% off all other work

  • No middlemen. No weird exclusions.

The Result:

  • Year 1: 275 patients joined the plan

  • MRR: $9,625/month

  • ARR: $115,500/year (before even touching a handpiece)

  • Membership patients accepted 3X more treatment than non-members

  • Dr. Mike’s “sales pitch at dentist” became: “Want the VIP experience and big savings? Let’s get you enrolled.”

He never looked back. Neither did his bottom line.


The Stats: Why Membership Patients Are Gold

It’s not hype—this is math:

  • Membership patients spend 2-4X more than insurance patients (BoomCloud™ Data)

  • MRR compounds: 100 members = $3,000+/mo; 300 members = $10,500+/mo (predictable, automatic)

  • Higher treatment acceptance: Members don’t ask “Is it covered?” They ask “When can I start?”

  • Loyalty sky-high: Average member retention = 3+ years (vs. 1.2 for insurance patients)

What does this mean for your “sales pitch at dentist” game?
It’s less about pressure and more about prescription.
“Here’s what you need… here’s a simple way to afford it… let’s do it.”
Boom—acceptance, loyalty, and profit.


How To Nail the “Sales Pitch at Dentist” (And Have Patients Thank You)

Want to master the art of the dental sales pitch without feeling like a weasel? Steal these proven tips:

  • Lead with education, not desperation: Explain the why behind every recommendation.

  • Package your care: Membership = built-in value. Sell “access,” not just appointments.

  • Make it simple: One low monthly fee beats confusing insurance forms.

  • Show the savings: “You’ll save $400/year vs. paying cash or using insurance.”

  • Use stories: “My patient Susan saved her smile (and $1,200) thanks to our plan.”

  • Automate follow-up: BoomCloud™ reminders, renewal notifications, etc.

  • Make it exclusive: “Only 50 spots left for VIP members.”

Remember: Patients want to say yes to better health. Your job is to make it easy and obvious.


The Ultimate Sales Pitch At Dentist’s Secret Weapon

Ready to ditch awkward sales pitches and watch your revenue (and patient health) skyrocket? Here’s what to do next:

Download the “Million-Dollar Membership Plan” Ebook:

Get it here

Take the Six-Figure Patient Membership Plan Course:

Enroll now

Schedule a Free Demo of BoomCloud™:

See it in action

Create Your BoomCloud™ Account For FREE:

Start here


SEO Power Tips for “Sales Pitch at Dentist” Domination

  • Use your focus keyword (“sales pitch at dentist”) in your title, meta, intro, and sprinkled naturally throughout.

  • Optimize your images—ALT tags: “sales pitch at dentist” or “dental membership plan pitch.”

  • Write 1,200+ words (done!).

  • Keep the URL simple: /sales-pitch-at-dentist

  • Add bullet lists, emojis, subheadings, stats, stories.

  • Link internally to your membership page.

  • Outbound link to BoomCloud™ and other resources.

  • Make your keyword density 0.5–3%—naturally.

  • Always answer: What’s in it for the patient? and How does this help my bottom line?


⚡ The Final Epiphany: Dentists Don’t Need to “Sell” — They Need to Serve (And Membership Sells Itself!)

If you hate “selling” but love helping people, you’re exactly the kind of dentist who should be running a membership plan. When you package preventive care and savings, the “sales pitch at dentist” moment transforms into a trust-building conversation.

Here’s what happens next:

  • Patients come back more often (because they’re invested)

  • They get the care they need (hello, higher acceptance rates)

  • Your MRR and ARR soar (predictable, scalable income)

  • Your team feels empowered, not awkward

  • And you? You become the local hero, not the insurance puppet

Stop dreading the sales pitch. Start building value, community, and a practice you love.


Useful Links & Resources

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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