Planning a dental office open house? Cool. But if you’re doing it just to give out balloons and stale Costco cookies, you’re missing the whole damn point.
Let me be blunt — your open house should be a revenue-generating machine, not a glorified meet-and-greet with toothbrush giveaways.
In this article, we’re flipping the script on boring open houses and showing you how to turn a single event into recurring monthly revenue (MRR) using one secret weapon:
BoomCloud™ + your own in-house patient membership program.
STORY: From Boring Grand Openings to MRR Machines
Dr. Collins just opened her second location in Houston. She wanted to “do it right” with a big open house.
Think bounce house, face painting, raffle baskets — the works.
But the first one she did years ago was… meh.
Tons of foot traffic.
Lots of photos.
Zero long-term ROI.
This time, she did it differently. She asked:
“How do we turn open house visitors into paying monthly subscribers?”
And that’s when she discovered BoomCloud™ and the power of using her open house to sell her in-house membership plan — on the spot.
Your Open House Should Be a Conversion Event, Not a Cookout
Most dentists host open houses to feel good.
Smart ones host open houses to build MRR.
Here’s the mindset shift:
❌ It’s not about pizza and mingling.
✅ It’s about getting every single attendee into your system as a loyal, paying member.
And BoomCloud™ gives you the automation and backend muscle to make it seamless — sign-up right there on an iPad, recurring billing done, compliance handled, renewal reminders set.
That’s not a party. That’s a business funnel with snacks.
CASE STUDY: Dr. Collins Converts 37% of Her Open House Attendees Into Members
Her Open House Plan:
-
Location: New clinic in Katy, TX
-
Promo: Free teeth whitening raffle, kids’ prize wheel, swag bags
-
Offer: Sign up for the “Smile Club” membership plan and enter to win a $500 Amazon gift card
-
Plan: $39/month = 2 cleanings, 2 exams, X-rays + 20% off all treatments
-
Software: BoomCloud™ handled sign-ups, billing, and plan customization
Results (30 days post-event):
-
163 attendees
-
61 signed up that night
-
MRR = $2,379/month
-
ARR = $28,548/year
-
Referrals from new members brought in 17 more sign-ups
-
ROI on the open house: 7.4X
Why This Works: Turn Community Buzz Into Predictable Recurring Revenue
Let’s break it down. A dental open house is not just fluff and good vibes.
It’s a funnel to:
✅ Build local awareness
✅ Capture leads in a relaxed environment
✅ Convert attendees into members, not just “new patients”
✅ Increase patient lifetime value (LTV)
✅ Drive recurring monthly revenue (MRR)
The trick? You gotta make your membership plan the star of the show.
Planning a Dental Office Open House Like a Revenue-Generating Pro
Here’s your 6-step open house MRR playbook:
1. Build Your Membership Plan First
Don’t wait. You need something to sell.
Use BoomCloud™ to:
-
Set pricing
-
Add benefits (preventive + discounts)
-
Brand it with your practice vibe
-
Set up auto-billing and renewals
2. Create a Compelling Offer
The offer isn’t “come say hi.”
It’s:
“Join our VIP Smile Plan at the event and win a year of FREE dental care!”
or
“Sign up during the open house and get your first month FREE.”
Use urgency. Use scarcity. Use exclusivity.
3. Promote Like a Beast
-
Facebook + Instagram Events
-
Email your patient base
-
Post on Google Business Profile
-
Run $100 in local FB ads
-
Partner with schools & daycares
-
Print flyers for local businesses
Bonus tip: Incentivize current patients to bring friends
4. Train Your Team to Close On-Site
Give your team:
-
Tablets with BoomCloud™ ready to go
-
Scripts that emphasize simplicity, value, and no insurance needed
-
A contest or raffle to drive urgency
BoomCloud™ = instant signup, instant billing, zero admin chaos
5. Make It Fun But Focused
Kids face paint? Sure.
Free pizza? Why not.
But the real centerpiece = your membership booth with:
-
Swag
-
Signup prize wheel
-
Smiling team members explaining the value
6. Follow Up Like a Boss
Didn’t sign up at the event? Hit ‘em after:
-
Email follow-up (BoomCloud™ syncs with your CRM)
-
“Thanks for attending” + special sign-up offer
-
Include testimonials from those who joined
The Stats Behind Open House + Membership Plan ROI
According to BoomCloud™ data:
-
Membership patients stay 3–5X longer
-
They accept 2X to 4X more treatment
-
Each member generates $500–$2,000/year depending on plan level
-
Practices with 500+ members average $20,000–$50,000/month in MRR
So yeah… your open house might be the most valuable afternoon you’ll ever spend.
BoomCloud™ Turns Open House Leads Into Lifelong Subscribers
Let’s be real — a whiteboard and paper sign-up sheet ain’t gonna cut it.
BoomCloud™ gives you:
✅ A sexy, branded portal for membership signup
✅ Auto-billing + renewals
✅ Family plan bundles
✅ Legal compliance (HIPAA + state rules)
✅ MRR/ARR dashboards
✅ Built-in marketing tools + templates
You host the party. BoomCloud™ brings the system.
TL;DR: Your Dental Office Open House = Growth Engine
✅ Don’t just throw a party. Build a profit funnel.
✅ Lead with your membership plan offer.
✅ Promote it like crazy.
✅ Get signups on the spot (BoomCloud makes it easy).
✅ Build MRR while building trust.
A dental office open house should feel like a party…
But act like a subscription business launch.
