Pediatric Dental Office Contests That Boost Memberships & MRR

July 09, 2025
Topics: Dental
Written by: Lisa Rasmussen

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

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This course normally sells for $297.

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What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

You ever seen a kid lose their mind over a free bubble wand or fidget spinner?

Now imagine using that same energy to drive growth, boost loyalty, and crank up your monthly recurring revenue.

Welcome to the new era of pediatric dental office contests — where fun meets predictable income and BoomCloud™ turns happy little humans into revenue-generating members.


STORY: From Prize Boxes to Profit Machines

Dr. Mackenzie runs a thriving pediatric dental practice in Phoenix.
But like most pediatric dentists, she had three constant headaches:

  1. High patient churn between visits

  2. Parents ghosting on treatment plans because “insurance doesn’t cover it”

  3. Unpredictable monthly revenue = never knowing what’s coming next

She was tired of doing pizza parties and free iPads just to maybe get return visits.

That’s when she had the epiphany

“What if our contests were funnels into our patient membership program?”

Boom. Game-changer.


Contests Are Cool, But MRR Is Cooler

Pediatric dental office contests are great for attention. But attention is just noise unless it turns into recurring revenue.

What Dr. Mackenzie did was genius:

  • She kept doing fun contests (coloring, cavity-free clubs, spin-the-wheel, etc.)

  • BUT… she built a membership plan into the prize strategy

  • Every contest became a funnel into her BoomCloud™ membership program

Example:

“Join our Smile Stars Membership Plan and enter to win free Disney+ for a year!”

Result? Kids begged their parents to sign up. Parents said yes. Revenue soared.


CASE STUDY: How Contests Grew Memberships + MRR

Here’s how Dr. Mackenzie turned her pediatric practice into a monthly revenue machine:

The Setup:

  • Membership Plan = $29/month

  • Includes: 2 cleanings, 2 exams, fluoride, 1 X-ray set, 15% off any other treatment

  • Contest: Cavity-Free Club – monthly winner gets an iPad Mini

  • Entry = must be on the membership plan ✅

Results After 6 Months:

  • 875 kids enrolled

  • Monthly Recurring Revenue (MRR): $25,375

  • Annual Recurring Revenue (ARR): $304,500

  • 92% of members kept their 6-month appointments

  • Treatment acceptance up 3X — because discounts were baked in

BoomCloud™ handled the automation. She handled the high-fives and helium balloons.


Why Pediatric Dental Office Contests Work (When Done Right)

Let’s face it — kids love games, prizes, and being recognized.
But most offices treat contests like an afterthought. Here’s how to turn them into engines of growth:

Smart Contest Ideas That Drive Memberships:

  • “Smile Star of the Month” → Must be a member to win

  • Coloring Contests → Winner gets a gift card, but entry = enrolled family

  • Quarterly Giveaways → AirPods, Nintendo Switch, iPads (all tied to joining)

  • Photo Booth Challenge → Post + tag your office for bonus entries

  • Cavity-Free Club → Auto-enroll kids in drawing if they’re on the membership plan

Each contest becomes a lead magnet for long-term MRR.


The Real Power: Pediatric Memberships Build Loyalty and Lifetime Value

Parents love it. Kids love it. Your profit & predictability love it too.

Here’s what happens when pediatric practices stack BoomCloud™ membership plans + contests:

The Data Doesn’t Lie:

  • Parents on a plan are 4X more likely to return

  • Kids on plans come back like clockwork (no more ghosting)

  • Families with multiple children = massive MRR multipliers

  • Treatment acceptance doubles or triples

  • BoomCloud™ users report $20K–$50K/month in recurring revenue


What BoomCloud™ Brings to the Table

BoomCloud™ is like your contest assistant, billing team, and patient retention ninja all rolled into one

With BoomCloud™, You Get:

✅ Custom-branded membership portal
✅ Automated billing and renewals
✅ Family plans (great for pediatric offices)
✅ Built-in contest + campaign marketing support
✅ Legal + compliance baked in
✅ Analytics dashboard: MRR, ARR, churn, engagement

Dr. Mackenzie said it best:

“It’s like having a Disney-level experience and a CFO in one platform.”


Want to Grow MRR in Your Pediatric Office? Try This 3-Step Funnel

1. Launch a Family-Focused Membership Plan

  • Low monthly cost

  • Bundle preventive care + discounts

  • Make it easy for parents with multiple kids

2. Promote Contests Tied to Membership

  • Coloring, photos, cavity-free… make it exciting

  • Promote it in your lobby, website, socials, email

  • Position the contest as exclusive to members

3. Let BoomCloud™ Handle the Rest

  • Automated renewals

  • No missed payments

  • Dashboard shows what’s working

  • Full support + templates to launch fast


Pediatric Practice Marketing Bonus Tips

Here’s how to go beyond balloons and treasure chests:

Email Templates:
“ Big News! Join our Smile Stars Club and win cool prizes every month!”

Social Media Contest Posts:
“Enter our Cavity-Free Drawing this month! Join our membership plan to qualify!”

In-Office Flyers + QR Codes:
Easy for parents to scan and sign up on the spot

Post-Visit Follow-up Texts:
“Thanks for visiting! Want to join our plan and get a shot at next month’s giveaway?”

Each of these turns fun into cash flow.


TL;DR: Pediatric Contests Are Better with MRR Attached

✅ Contests create excitement.
✅ Membership programs create revenue.
✅ Combined, they build loyalty, repeat visits, and long-term profit.

Don’t give away free stuff without a strategy.
Turn every fidget spinner into an MRR opportunity


READY TO LAUNCH A PEDIATRIC MEMBERSHIP PLAN THAT PRINTS?

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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