If patient acquisition is the hot new fling, patient retention is the long-term relationship that keeps your practice thriving. Sure, getting new patients in the door is exciting, but retaining the ones you already have? That’s where the real magic—and money—is.
Here’s the truth: Retained patients spend more, refer more, and require way less effort to keep happy. And if you’re ready to build an iron-clad retention strategy, patient membership plans powered by BoomCloud™ are your ultimate weapon. Let’s talk about why patient retention is the ultimate growth hack for your dental practice and dive into 7 killer tips to keep patients coming back.
Why Patient Retention Matters (A Lot)
Did you know it costs 5x more to acquire a new patient than to keep an existing one? Retention isn’t just about loyalty—it’s about profitability.
Benefits of Retaining Patients
- Increased Lifetime Value: Loyal patients spend more on treatments over time, from whitening to implants.
- Higher Case Acceptance: Retained patients trust you, which means they’re more likely to say “yes” to recommended treatments.
- Referrals Galore: Happy patients bring in friends, family, and coworkers. It’s free marketing at its finest.
How Membership Plans Supercharge Retention
Patient membership plans are like VIP clubs for your practice. Patients pay a monthly or annual fee for exclusive benefits, discounted treatments, and predictable pricing. The result? They feel invested in your practice—and they stick around.
Membership Plans in Action
Patients with membership plans spend 4.3x more than PPO patients and generate predictable Monthly Recurring Revenue (MRR). For example, practices using BoomCloud™ see:
- 40% case acceptance from membership patients (compared to 30% for PPO patients).
- Patients spending an average of $2,150 annually, compared to just $500 for PPO patients.
Now that’s what I call retention gold.
7 Tips for Retaining Patients with Membership Plans
1. Make Joining Easy
Nobody likes complicated sign-ups. Use tools like BoomCloud™ to create a seamless online enrollment process. Patients can join your plan in minutes—no paperwork, no hassle.
2. Deliver Real Value
Membership plans aren’t just about discounts; they’re about value. Include benefits like free cleanings, priority scheduling, and a percentage off major treatments to keep patients feeling like VIPs.
3. Communicate Like a Pro
Retention starts with communication. Send reminders, newsletters, and special offers to keep your members engaged and informed. Bonus points if you use email and SMS campaigns powered by BoomCloud™.
4. Personalize the Experience
Treat your membership patients like family. Remember their preferences, celebrate their milestones (hello, birthday discounts!), and show them they matter.
5. Promote Preventive Care
Membership plans thrive on preventive care. Encourage patients to use their included cleanings and exams—it keeps them healthier and more likely to stay loyal.
6. Offer Exclusive Perks
Want to really wow your members? Offer perks like early access to new services, referral bonuses, or free whitening kits. These little extras go a long way.
7. Track and Optimize
Use BoomCloud™ to monitor membership performance. Track renewals, MRR, and patient engagement, and tweak your plan as needed to keep it irresistible.
Why BoomCloud™ Is the MVP of Patient Retention
If you’re serious about retaining patients, BoomCloud™ is your go-to platform. It simplifies every aspect of running a membership plan, from billing to renewals to marketing.
How BoomCloud™ Helps
- Automates Billing: No chasing payments—BoomCloud™ handles it all.
- Tracks Revenue: Get real-time insights into your membership growth and retention metrics.
- Boosts Sign-Ups: Use custom landing pages and marketing tools to attract more members.
Conclusion: Retention Is Your Golden Ticket
If you want to grow your practice and boost profitability, focus on patient retention. Membership plans powered by BoomCloud™ make it easy to keep patients loyal while generating predictable revenue.
So, what are you waiting for? Start building a retention strategy that keeps your schedule full, your patients happy, and your bottom line thriving. Because when it comes to dental success, the best growth strategy isn’t just attracting patients—it’s keeping them for life.
