Optometry is changing faster than your patients can say, “I need new glasses.” With over 200 million Americans lacking vision insurance, optometry practices need to rethink how they attract, serve, and retain patients. The answer? A combination of smart optical software, seamless communication tools, and marketing that hits all the right notes.
This is where BoomCloud™, Weave, and EyeCarePro Marketing come in, creating the ultimate trifecta for optometry success. From membership plans that generate recurring revenue to patient communication tools that keep your schedule full, these platforms are transforming the way clinics operate—and thrive.
Ready to dive in? Let’s break it down with a case study, actionable steps, and a whole lot of optometry magic.
Why Membership Plans Are the Future of Optometry
Here’s the thing: vision insurance isn’t cutting it. It’s expensive, restrictive, and a hassle for both patients and practices. Enter membership plans, a simple, affordable alternative that gives patients access to the care they need while boosting your practice’s revenue.
Benefits for Patients:
- Affordable, predictable pricing with no red tape.
- Discounts on glasses, contacts, and other products.
- Peace of mind knowing their vision care is covered.
Benefits for Your Practice:
- Recurring revenue through Monthly Recurring Revenue (MRR).
- Increased patient loyalty and retention.
- Higher patient spend on glasses, frames, and even supplements.
Case Study: How One Clinic Thrived with BoomCloud™
Let’s look at Vision Care Plus, a forward-thinking optometry clinic that launched a membership plan using BoomCloud™.
The Results:
- Members Signed Up: 800 patients.
- Monthly Fee: $35/month.
- MRR (Monthly Recurring Revenue): $28,000.
- ARR (Annual Recurring Revenue): $336,000.
- Patient Spend: Members spent an additional $900/year on glasses, frames, and supplements, compared to $300/year for non-members – Members buy more!
The Game-Changer:
Vision Care Plus used EyeCarePro Marketing to promote their membership plan and Weave to communicate with patients, creating a seamless experience from sign-up to check-out.
How BoomCloud™ Makes Membership Plans Easy
BoomCloud™ is the ultimate optical software for creating, managing, and scaling membership plans. Here’s how to launch your plan in six simple steps:
1. Create an Account
Schedule a demo & get a discount from our team today!
Sign up on BoomCloud™ and get instant access to all the tools you need. The platform is intuitive, so you can dive right in without a learning curve.
2. Design Your Plan
BoomCloud Plan Creation – Customize unlimited plan types for your optometry clinic
Use customizable templates to build a membership plan that fits your practice. Example:
- $35/month or $420/year.
- Free annual eye exams.
- 25% off glasses, frames, and contacts.
- Discounts on supplements and additional services.
3. Integrate with Your Website
BoomCloud Plan Landing Page
Add a BoomCloud™-powered landing page to your website so patients can sign up for your plan with just a few clicks.
4. Market Your Plan with EyeCarePro
EyeCarePro specializes in promoting optometry practices. They’ll help you:
- Create targeted Facebook and Google ads.
- Send email campaigns to uninsured patients.
- Build awareness of your plan through social media.
5. Communicate with Weave
Use Weave’s patient communication tools to:
- Send SMS reminders about membership benefits.
- Handle patient questions with ease.
- Keep members engaged with personalized messages.
6. Track Your Success
Monitor your MRR, ARR, and patient engagement through BoomCloud™’s dashboard. This data helps you refine your plan and keep it growing.
The Role of Communication with Weave
Patient communication is critical to the success of your membership plan—and your practice as a whole. Weave makes it easy to stay connected with patients through:
- Text and Email Reminders: Ensure patients never miss an appointment.
- Call Analytics: Understand patient needs and improve service.
- Payment Tools: Collect membership fees and other payments seamlessly.
Weave and BoomCloud™ are the dream team, working together to attract, engage, and retain patients.
The Role of Marketing with EyeCarePro
Great optical software is only half the equation. You also need a marketing strategy that gets patients excited about your membership plan. That’s where EyeCarePro comes in.
How They Help:
- Targeted Ads: Reach uninsured patients searching for affordable vision care.
- Social Media Campaigns: Build buzz about your plan.
- Website Optimization: Make it easy for patients to find and join your plan.
Why Membership Plans + Marketing = Optometry Success
Membership plans are a win-win for patients and practices:
- Patients get affordable care without the insurance headaches.
- Practices get recurring revenue and loyal patients who spend more.
When you combine a membership plan with smart marketing and seamless communication, you create a patient experience that drives growth and builds loyalty.
Final Thoughts: The Future Is Bright with Optical Software
If you’re ready to take your optometry clinic to the next level, it’s time to embrace the power of optical software like BoomCloud™, Weave, and EyeCarePro Marketing. Together, these tools make it easy to launch a membership plan, attract high-value patients, and keep them coming back.
Start building your plan today, and watch your practice thrive with predictable revenue, loyal patients, and a whole lot of success. Because when you pair smart software with smart strategy, the sky’s the limit.
