Online Chiropractic Marketing Systems That Actually Work (Spoiler: It’s Not Another Funnel)

September 27, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

“You don’t need another shiny funnel. You need monthly revenue that stacks.”

Let’s be real. Most online chiropractic marketing systems are like dollar-store fireworks—they flash, fizzle, and leave you with a mess.

Your FB ad says “New Patient Special: $19 Exam & X-ray.”
They ghost by visit #2.
Your ad bill racks up.
You wonder why you’re still broke.

The problem? You’ve been sold marketing systems that feed your front door… but bleed out your back door.

You don’t need more marketing. You need a retention engine.
And nothing builds one faster than a membership program.

That’s right—your practice doesn’t need another funnel.
It needs a recurring revenue machine powered by patients who love you, stay longer, spend more, and tell their friends.


STORY: The Day Dr. Emily Ditched Ads & Doubled Her Revenue

Let’s talk about Dr. Emily, a chiro in California.

She had all the “systems”:

  • ClickFunnels account

  • $3,000/month in Facebook ads

  • ‍♂️ A steady trickle of leads

  • And a waiting room emptier than a dentist on Halloween

She was burning out, spending more on getting patients than she made from treating patients.

Then she heard about BoomCloud™.

Instead of begging people back for visit #3, she launched a simple membership plan:

  • $79/month for routine care

  • $149/month for VIP (plus laser + massage)

  • No insurance. No contracts. Just care.

Here’s what happened in 10 months:

  • 264 active members

  • $22,348 in Monthly Recurring Revenue (MRR)

  • $268,176 in Annual Recurring Revenue (ARR)

  • ⏱️ Less time selling, more time adjusting

  • Increased average patient LTV by 3.1X

She still uses email. Still shows up on Instagram. But she’s no longer tied to the hamster wheel of ads and discounts.

Her patients pay monthly, show up consistently, and refer others like clockwork.


Marketing Systems That Focus on Acquisition Are Broken

Most online chiropractic marketing systems teach you how to:

  • Capture leads

  • Nurture leads

  • Convert leads

  • Follow up with leads

  • Beg leads to come back

But here’s the punchline…

“The best marketing system is the one that keeps your current patients forever.”

It’s easier, cheaper, and WAY more profitable to:

  • Keep patients than to get new ones

  • Monetize loyalty over leads

  • Maximize revenue per patient instead of volume

And the most scalable way to do it?

Membership.

Not coupons. Not lead magnets. Not webinars.
Recurring. Monthly. Revenue.


THE DATA: Why Membership Beats Traditional Marketing Systems

Let’s compare:

Metrics Traditional Funnel Membership Model
CAC (Cost to Acquire Customer) $350+ $0 (internal referrals + retention)
Average LTV $500–$800 $1,500–$3,000+
Retention 2–3 visits 12–18 months
Monthly Revenue Variable Predictable
Referral Rate 5–10% 20–40%
Chiro Burnout High Low

According to BoomCloud™ data, membership patients spend 2X–4X more than regular fee-for-service patients.
And they refer more. Comply more. Show up more.

Membership isn’t a gimmick. It’s a real-deal marketing system with built-in trust, built-in revenue, and built-in scalability.


The Smartest Online Marketing System for Chiropractors = BoomCloud™

Let’s cut the fluff.

You’re busy. You want results. You don’t want to duct tape Stripe, Mailchimp, Calendly, Kajabi, and Venmo into some Frankenstein mess.

That’s where BoomCloud™ comes in.

BoomCloud™ gives you:

  • Custom-branded membership platform

  • Mobile dashboard for patients

  • Auto-billing and renewals

  • MRR + ARR tracking

  • HIPAA-compliant and secure

  • ‍‍ Staff training + templates

  • No crazy tech stack required

Want to turn your practice into a recurring revenue beast?

BoomCloud™ is your system.


HOW TO INTEGRATE MEMBERSHIP INTO YOUR ONLINE CHIROPRACTIC MARKETING SYSTEM:

Step 1: Build a Simple Membership Offer

  • Keep it under 3 tiers

  • Make it easy to understand

  • Include high-perceived-value services

Step 2: Create a Landing Page

  • Focus on benefits, not features

  • Embed BoomCloud™ membership links

  • Add patient testimonials

Step 3: Run a Patient Reactivation Email Campaign

  • Subject: “Never Pay Per Visit Again ”

  • Offer: “Join our monthly wellness club”

Step 4: Record a 90-Second Video

  • Title: “Why We Launched Our New Wellness Membership”

  • Post on YouTube, Instagram, Facebook

Step 5: Retarget with Testimonials

  • Run low-budget retargeting ads showing real patient stories

Step 6: Train Your Team to Offer It… Always

  • Every phone call. Every visit. Every email.


Case Study Recap: Dr. Nate Turned Marketing into MRR

  • Before BoomCloud™: 19% show rate on Facebook leads

  • After BoomCloud™: $18,900 in MRR

  • Churn: Under 5%

  • Time to breakeven? 3 months

  • Favorite quote: “Now my online marketing system starts with retention, not reach.”


Ready to Ditch the Funnel & Build Recurring Revenue?

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


⚡ FINAL THOUGHTS: Don’t Buy Another Funnel… Build a Freedom Machine

Funnels are fine. Ads have their place. But if your online chiropractic marketing system doesn’t focus on retention, recurring revenue, and relationship-based care

You’re not building a business. You’re just surviving.

With BoomCloud™, you flip the model.
You create loyalty. Predictability. Leverage.
You earn while you sleep.

Membership isn’t just a “product”—it’s the chiropractic marketing strategy of the future.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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