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Most Profitable Procedures for Dentists: How to Make Your Practice Rain Cash

December 23, 2024
Written by: Jordon Comstock

Alright, dentists, buckle up! We’re diving into the juiciest, most wallet-fattening procedures you can offer – Most Profitable Procedures for Dentists. Why? Because increasing the revenue per patient isn’t just smart—it’s essential if you want to do things like upgrade your tech, throw epic team parties, or, I don’t know, finally get that fancy coffee machine for the break room.

If you want to go from just surviving to absolutely thriving, it’s time to talk about profitability. From implants to Botox (yeah, I said Botox), let’s get into it!


Why Revenue Per Patient is King – Most Profitable Procedures for Dentists

Let’s get one thing straight: the more money you make per patient, the less you have to hustle. It’s simple math, but let’s break down the psychology of treatment acceptance by patient type:

  • Cash Patients: These folks only say yes to treatment about 24% of the time. They’re more cautious and, let’s be real, probably dreading the bill.
  • PPO Patients: These insurance-covered peeps say yes about 35% of the time. Better, but insurance limitations can still hold them back.
  • Membership Patients: Ding, ding, ding—jackpot! Membership patients say yes to treatment over 40% of the time. Why? Because they feel invested in your practice, and discounts on treatments make it a no-brainer for them.

Membership patients aren’t just regular patients; they’re your superfans who spend more and stay longer. This leads us to…


The Power of Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR)

If you haven’t jumped on the membership plan train yet, what are you waiting for? Membership plans give you that sweet, predictable income we call MRR. Multiply that by 12, and you’ve got ARR—money you can count on every year. Imagine planning your business finances with confidence instead of sweating over slow months.

Case Study: Dr. Profits’ Membership Plan

  • Before BoomCloud™: Dr. Profits had unpredictable revenue and stressed-out staff.
  • After BoomCloud™: Launched a membership plan with 800 members at $35/month = $28,000 MRR. That’s $336,000 ARR, baby! And those members spent 30% more on profitable procedures like implants and veneers.

Want to see these kinds of numbers in your practice? Check out BoomCloud™.

Additionally, patients enrolled in membership plans tend to spend more on dental services. A case study revealed that a practice with 3,484 active members achieved an MRR of $156,780, contributing to an ARR of $1,881,360. This substantial revenue underscores the financial benefits of implementing a well-structured membership plan.

The Profitable Dentist

For practices looking to enhance profitability, offering high-demand procedures such as dental implants, All-on-Four treatments, and cosmetic services like veneers and teeth whitening can be particularly lucrative. These services not only meet patient needs but also contribute significantly to the practice’s bottom line.

In summary, adopting dental membership plans and focusing on high-value procedures can lead to increased patient treatment acceptance, higher patient spending, and a more stable revenue stream for dental practices.


Most Profitable Procedures to Offer in Your Practice – Most Profitable Procedures for Dentists

Now that we’ve got the business foundation down, let’s talk about the procedures that’ll have your accountant throwing confetti.

  1. Dental Implants: Implants are the holy grail of profitable procedures. With a high price point and increasing demand, each implant can bring in $3,000-$6,000+. Plus, patients value them as life-changing investments, making them more likely to say yes.
  2. All-on-Fours: Full-arch restorations are even bigger money-makers. One case can easily run $20,000-$30,000+. The best part? Patients who need this treatment really need it, making them more likely to commit.
  3. Invisalign & Clear Aligners: Orthodontics for adults and teens are super profitable, especially when marketed correctly. Average treatment costs range from $4,000-$8,000, and patients love the idea of a perfect smile.
  4. Cosmetic Dentistry (Veneers, Whitening, Smile Makeovers): People are willing to pay big bucks for aesthetics. Veneers can cost $1,000-$2,500 per tooth, and a full smile makeover can rake in over $20,000.
  5. Botox & Facial Aesthetics: Yeah, I said it. Botox isn’t just for wrinkles—it’s great for TMJ and jaw pain, too. It’s a high-margin service that keeps patients coming back every 3-6 months.
  6. Sleep Apnea Treatment: Custom oral appliances for sleep apnea can be very profitable. Plus, they make a huge impact on patients’ health and quality of life.

How BoomCloud™ Transforms Your Revenue

Membership plans are a no-brainer for increasing revenue per patient. Here’s what BoomCloud™ does for your practice:

  • Automates Payments: No more chasing patients for monthly fees. The money just rolls in.
  • Tracks Growth: See your MRR, ARR, and patient engagement metrics in real-time.
  • Simplifies Renewals: Set it and forget it. BoomCloud™ handles renewals and reminds patients of their benefits.

Pro Tip: Integrate your membership plan into your marketing. Mention it in your treatment presentations to boost case acceptance.


Marketing Strategies: Get Those New Patients In!

You can have the best services in the world, but if no one knows about them, what’s the point? Let’s dive into some wild, effective marketing strategies.


SEO Strategies (with ChatGPT)

SEO isn’t rocket science when you’ve got ChatGPT. Use it to generate content ideas, optimize blog posts, and write SEO-friendly descriptions.

Blog Topics to Dominate Google:

  • “Most Profitable Procedures for Dentists: What You Need to Know”
  • “Why Dental Membership Plans Are a Game-Changer”
  • “Top 5 Cosmetic Dentistry Options for a Stunning Smile”

Regular content updates keep your website fresh, which Google loves.


PPC Ads: Instant Visibility

Want to fill your chairs fast? PPC ads are the way to go. Target high-value keywords like “dental implants near me” and watch the leads pour in.

Winning Ad Strategies:

  • Use Scarcity: “Limited Time: Free Implant Consultations!”
  • Highlight Membership Plans: “Join Our Smile Club and Save on Your Next Treatment!”

Content & Social Media Marketing: Be the Expert

Position your practice as the go-to for premium dental care. Post before-and-after photos, share educational content, and do live Q&As on Instagram or Facebook.

Content Ideas:

  • Patient success stories (with permission, of course!)
  • Dental health myths debunked
  • Behind-the-scenes looks at new technology or team fun

Community Marketing: Become a Local Legend

Get your name out there by engaging with your community. Sponsor local sports teams, host free dental days, or partner with schools for oral hygiene education. People remember dentists who give back.

Examples:

  • Free custom mouthguards for student athletes
  • “Smile Day” at a local health fair

B2B Outreach: Partner Up for Growth

Business-to-business marketing isn’t just for tech companies. Network with local businesses and healthcare providers for mutual referrals. Offer corporate dental plans or wellness packages in partnership with local gyms.

How to Do It:

  • Connect with HR managers to offer group discounts.
  • Collaborate with local orthodontists or sleep clinics for cross-referrals.

Final Thoughts: Ready to Supercharge Your Revenue – Most Profitable Procedures for Dentists

There you have it: your ultimate guide to increasing revenue per patient with profitable procedures, membership plans, and top-notch marketing. From negotiating better fees with Veritas Dental Resources to automating your income with BoomCloud™, you’re set up for success.

Want to boost your profitability? Check out BoomCloud™ and get started on your journey to predictable, recurring revenue. Because who doesn’t want to work smarter, not harder?

Stay wild, stay profitable, and keep those patients smiling!

My Top Podcasts

Download "The Million Dollar Dental Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

Membership Plans For Optometrists

vision-membership-plan-ebook Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

What is BoomCloud™?

BoomCloud is a software platform that allows you to create, manage & grow your own membership program. Build unlimited plans, track recurring revenue, active members metrics. Integrate your online membership enrollment with your website & start growing recurring revenue. Schedule a demo!

Fire The PPOs With These Proven Strategies!

Discover how to break free from the grip of PPOs and transform your practice into a thriving, profitable business. Imagine better cash flow, higher profits, and stronger patient relationships. It’s not a dream – it’s a reality waiting for you.

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Watch a BoomCloud™ Demo

Power your patient membership program, Create recurring revenue, improve patient loyalty & maximize patient spend. 

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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