What if I told you the future of dentistry isn’t in PPOs, DSOs, or corporate takeovers… but in something so simple your grandma uses it?
A monthly dental subscription.
Yes, like Netflix. But for smiles.
And before you roll your eyes—let me show you how smart practices are turning simple recurring payments into six-figure MRR machines, all while delivering better care and cutting the insurance red tape.
STORY: The Small Practice That Said “Hell No” to Insurance and Scaled to $38K MRR
Meet Dr. Marcos, solo dentist, midtown San Diego.
For years, he did what every dentist does:
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Accepted every insurance plan known to man
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Spent hours every week fighting denials
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Watched treatment plans rot in the charts
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Barely hit 12% profit after overhead and write-offs
Then he flipped the model.
He launched a monthly dental subscription program using BoomCloud™.
14 months later:
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✅ 811 active subscribers
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$38,800 Monthly Recurring Revenue (MRR)
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$465,600 Annual Recurring Revenue (ARR)
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92% auto-renewal rate
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Membership patients spent 3.7x more annually
Now he works 4 days a week, no longer worries about insurance audits, and has predictable revenue—even when his chair is empty.
You Don’t Need More Patients—You Need Recurring Patients
Dan Kennedy would scream this from the mountaintop:
“It’s not the customer you sell once—it’s the customer who pays you forever that makes you rich.”
A monthly dental subscription creates exactly that. Predictable income. Reliable loyalty. Zero dependency on gatekeepers.
Patients LOVE it because:
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It’s simple (flat monthly fee)
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It’s transparent (no surprise bills)
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It feels like they’re part of something exclusive
You LOVE it because:
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You control the revenue
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Patients accept more treatment
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You’re not chasing checks every 30 days
How to Build a Monthly Dental Subscription in 4 Simple Steps
Let’s break it down like Brunson.
Here’s how practices are using BoomCloud™ to dominate with subscription-based dentistry:
Step 1: Create Plans That Actually Make Sense
BoomCloud™ lets you build plans that fit your patients and your margins.
Ideas include:
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Preventive Care Plan – Cleanings, Exams, X-rays
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Whitening & Cosmetic Plan – Whitening trays, discounts
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Family Bundle Plan – Add kids & spouses
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Senior Care Plan – Perio + restorative discounts
Pro Tip: Keep it simple and tiered—don’t overcomplicate.
Step 2: Price for Profit, Not Discounts
BoomCloud™ includes a pricing calculator so you can reverse-engineer real profit.
Start with:
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$29–$59/month for general
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$69+/month for perio/cosmetic tiers
Even 250 members = $10k–$15k in MRR you didn’t have before.
Step 3: Train the Team Like a Subscription Sales Squad
You can’t scale this without your team buying in.
BoomCloud™ gives you:
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Front desk scripts
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Hygiene scripts
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Sales training via the Six-Figure Course
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Conversion tracking tools
Practices using this system close 70–80% of eligible patients in hygiene.
Step 4: Automate Billing + Renewals
BoomCloud™ handles it all so you don’t have to:
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Monthly billing
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Auto-renewals
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Payment retries
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Expired card notifications
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Real-time metrics
You’re building revenue on autopilot. Even when you’re sleeping.
CASE STUDY: Riverfront Dental, Boise ID
They ditched their two biggest PPO contracts and went all-in on a monthly dental subscription strategy.
In 9 months, they launched:
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3 tiers of subscription plans
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QR-code signup in every operatory
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A dedicated “Join Our Plan” landing page
Results:
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674 active members
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$31,500 MRR
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$378,000 ARR
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Treatment acceptance increased 63%
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Patients on subscription spent 4.1x more
They’re now planning to open a second location—and BoomCloud™ is fueling the growth.
DATA DON’T LIE: The Power of Subscription-Based Dentistry
Let’s break down why monthly dental subscriptions crush the traditional model:
| Metric | Traditional Patient | Subscription Patient |
|---|---|---|
| Loyalty (3+ years) | ~40% | 80–90% |
| Show-up Rate | 60% | 91% |
| Annual Spend | $600–$800 | $1,800–$2,400 |
| Case Acceptance | 45% avg | 75–90% |
| Predictable Revenue? | Nope. | Hell yes. |
Pro Marketing Ideas to Promote Your Plan
Once you’ve built it, you’ve gotta sell it. Here’s what works:
⚕️ In-Office:
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Posters with QR signup
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Incentive for front desk/hygiene conversions
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Offer first month free or discounted whitening
Online:
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“Ditch Insurance” email campaign
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Lead magnet funnel: “Free guide to affordable dental care”
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Website CTA: “Join our plan and save up to 40% on care”
Community:
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Partner with small businesses that don’t offer dental benefits
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Offer the plan as a perk to local gyms, yoga studios, or schools
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Promote to parents looking for predictable care for kids
FINAL THOUGHTS: Stop Selling Dentistry Like It’s 1995
Your patients buy:
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Netflix monthly
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Amazon Prime yearly
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Coffee subscriptions weekly ☕
So why are you still selling dentistry one-off like it’s a blockbuster rental?
Monthly dental subscriptions aren’t a gimmick—they’re your path to:
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Recurring revenue
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More loyal patients
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Higher treatment acceptance
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A practice that grows with or without you in the chair
