Let’s face it: insurance companies can be a nightmare. Denials, delays, and endless red tape make it hard for practices to provide care and even harder to get paid. But what if I told you there’s a better way? Say hello to the membership style practice, a game-changing model for dental, optometry, and any other patient-focused business.
With membership plans, patients get affordable, hassle-free care, and practices enjoy predictable revenue. Everybody wins. Let’s dive into the basics of a membership style practice, real-world success stories, and how you can scale your plan to $1 million ARR with BoomCloud™.
What Is a Membership Style Practice?
A membership style practice replaces the headaches of insurance with a simple, direct relationship between you and your patients.
How It Works:
Patients pay a monthly or annual fee for routine services and discounts on major treatments.
Examples of Membership Plans:
- Dental Practices: $30/month for cleanings, exams, and discounts on crowns or implants.
- Optometry Clinics: $20/month for annual eye exams and 20% off glasses or contacts.
- Chiropractic Offices: $50/month for adjustments and reduced rates on X-rays.
The Benefits of a Membership Style Practice
For Patients:
- Affordable, predictable costs.
- No insurance hassles or surprise bills.
- Discounts on treatments they actually need.
For Practices:
- Predictable Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR).
- Increased patient retention and loyalty.
- Higher case acceptance rates thanks to transparent pricing.
Case Study: How 7 to 7 Dental Scaled to $1 Million ARR
Justin Koch and his team at 7 to 7 Dental started their membership program in 2009, but things really took off in 2021 when they partnered with BoomCloud™.
Step 1: Define Your ICP
7 to 7 Dental targeted patients who valued convenience, transparency, and top-notch care. They tailored their membership plans to fit these needs.
Step 2: Leverage Small Business Outreach
Justin’s team partnered with local businesses, offering group discounts to employees who lacked dental insurance.
Step 3: Go Big with Digital Marketing
With PPC Ads, SEO, and social media campaigns, they reached patients actively searching for affordable dental care.
Step 4: Build Community Connections
Justin didn’t just stay online—he got involved locally, sponsoring events and promoting their membership program face-to-face.
The Role of BoomCloud™ in Scaling 7 to 7 Dental
BoomCloud™ revolutionized how 7 to 7 Dental managed and grew their membership base.
How BoomCloud™ Helped:
- Automation: Renewals, billing, and reminders ran smoothly without extra admin work.
- Insights: Real-time data on active members, revenue, and case acceptance.
- Flexibility: Monthly and annual plan options made membership accessible to everyone.
The Results:
- Active Members: 2,200 patients.
- MRR: $85,000/month.
- ARR: Over $1 million.
- Case Acceptance: Increased by 50%.
How to Scale Your Membership Style Practice
1. Patient Membership Program
Use BoomCloud™ to create a simple, affordable plan tailored to your ICP.
2. Small Business Outreach
Partner with local businesses to offer group membership plans. This attracts loyal patients while building community connections.
3. Digital Marketing
Invest in PPC, SEO, and social media to promote your plan online. Use Meet Edgar to automate your posts and ChatGPT to craft engaging content.
4. Community Marketing
Get your name out there by sponsoring local events, running promotions, or partnering with charities.
Why Membership Plans Matter
A membership plan isn’t just a marketing gimmick—it’s a better way to care for patients and grow your practice.
The Numbers Don’t Lie:
- Membership patients are 2x more likely to return than non-members.
- Practices with membership plans see an average 30–50% increase in case acceptance.
- MRR and ARR create financial stability, making it easier to plan for growth.
FAQs
What is a membership style practice?
It’s a practice that replaces traditional insurance with a simple membership program, offering patients routine care and discounts for a monthly or annual fee.
How does BoomCloud™ help scale membership plans?
BoomCloud™ automates renewals, tracks data, and provides tools to grow your membership base effortlessly.
Can membership plans work for small practices?
Absolutely! Membership plans are scalable, making them a great fit for practices of any size.
What marketing tools can I use to promote my membership plan?
Tools like Weave, Meet Edgar, and ChatGPT help with communication, social media, and content creation.
How quickly can I scale to $1 million ARR?
With the right go to market strategy and tools like BoomCloud™, practices often see significant growth within 12–18 months.
Final Call to Action: Transform Your Practice with BoomCloud™
Ready to scale your membership style practice to new heights? Learn from the success of 7 to 7 Dental and start building your own million-dollar membership program today.
Click HERE to schedule your free demo and take the first step toward predictable revenue and patient loyalty.
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