Let me guess—you’re working your tail off in your dental practice, juggling no-shows, decoding insurance rejections like hieroglyphics, and praying someone calls from your last Facebook ad.
Here’s the truth: If you’re not building membership dentistry, you’re stuck in 1999.
Membership dentistry is the dental industry’s Netflix. And if you’re still slinging PPOs like it’s 2010, you’re leaving tens of thousands in MRR on the table. Every. Single. Month.
STORY: How One Practice Ditched Insurance and Built a Dental Empire
Let me introduce you to Dr. Taylor.
She ran a five-op family practice in Portland. Good location, decent hygiene flow, nice reviews… but the numbers weren’t adding up.
Average production per patient? $450/year.
Write-offs from insurance? 30%+.
Net profit? Painfully average.
Her “aha” moment came when a patient literally asked, “Can I just pay you monthly like a gym membership?”
Lightbulb.
She launched a simple membership plan using BoomCloud™. Within 12 months:
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✅ 843 active members
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$46,100 Monthly Recurring Revenue (MRR)
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$553,200 Annual Recurring Revenue (ARR)
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Membership patients spent 3.6x more than insurance patients
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ZERO dependence on insurance
Boom.
That’s membership dentistry done right.
Recurring Revenue is the New Drill & Fill
Here’s the thing they don’t teach in dental school:
You don’t grow a dental practice by adding more patients.
You grow a dental business by increasing revenue per patient.
And membership dentistry? It’s your fast pass to scalable, predictable, freedom-rich income.
Why? Because:
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Patients on a membership plan are 2x to 4x more likely to accept treatment
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They’re more loyal, show up more often, and refer friends & family
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Your business gets compounding revenue every month (without trading time for dollars)
And with BoomCloud™, you can automate the entire process like a boss.
Launching a Membership Program is Easier Than You Think
Whether you’re starting from scratch or scaling up, here’s your step-by-step playbook:
Step 1: Build a Killer Plan
BoomCloud™ lets you customize:
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Hygiene-only plans
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Perio plans
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Family bundles
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Cosmetic VIP plans
Make it simple, sexy, and valuable. Patients don’t want 20 confusing options—they want clarity and savings.
Step 2: Set Smart Pricing
Use BoomCloud™’s pricing calculator to reverse-engineer profitability.
Pro tip: The average practice collects $35–$50/month per member. Do the math. Even 300 members = $10k–$15k MRR.
Step 3: Train Your Team Like Pros
If your team can’t pitch the plan, it won’t scale. Period.
Luckily, BoomCloud™ has:
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Training resources
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Sales scripts
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Conversation templates
Practices that use the BoomCloud Six-Figure Course close up to 78% of eligible patients.
Step 4: Automate Payments & Renewals
Set it. Forget it. Scale it.
BoomCloud™ automates:
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Credit card billing
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Renewals
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Failed payment retries
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Notifications
This means fewer headaches and faster compounding MRR.
CASE STUDY: From Break-Even to Boom
Practice: Lakeview Family Dental, Utah
Small town with limited insurance penetration
They launched with:
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A basic hygiene plan ($39/month)
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Perio plan ($59/month)
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Family bundle for up to 4 ($99/month)
Results in 9 months:
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529 members
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$24,400+ MRR
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$292,800 ARR
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Treatment acceptance jumped 62%
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Patients on the plan spent 3.8x more
Now they’re hiring an associate and investing in digital marketing to fuel even faster membership growth.
Quickfire Membership Dentistry Marketing Ideas
Make it known. Talk about it like it’s your signature offering.
In-Practice:
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Signs with QR codes to join instantly
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Front-desk team trained to pitch it
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Flyers in hygiene rooms
Online:
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Email campaigns: “Insurance sucks. Try this instead.”
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Social media posts: before/after + plan benefits
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Website popup: “Save big on dental care without insurance”
Community:
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Partner with local small businesses
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Offer memberships as employee dental benefits
THE NUMBERS DON’T LIE
Let’s break down why membership dentistry is the growth model of the future:
| Metric | Insurance Patients | Membership Patients |
|---|---|---|
| Show-up rate | 62% | 91% |
| Annual spend | $400–$600 | $1,200–$2,400 |
| Referral rate | Low | 2–3x higher |
| Revenue per patient | Flat | Rising monthly |
And remember: Every $1,000 in MRR = $12,000/year in baseline revenue
That’s $120k for just 10 grand in monthly memberships.
Final Thoughts: Stop Playing Small
Dentistry has changed. Patients want clarity, value, and consistency.
If you keep playing the PPO game, you’re building someone else’s empire.
But with membership dentistry—especially when powered by BoomCloud™—you’re building YOURS.
So the question isn’t “Should I launch a membership plan?”
It’s “How big do I want my recurring revenue to be 12 months from now?”
