Alright! Let’s dig into average dental practice production
Running a dental practice can feel like walking a tightrope. Balancing patient care, administrative tasks, and financial health becomes even trickier when dealing with the crushing weight of PPOs. Low reimbursements and endless paperwork can keep your average production far below its potential.
But what if there was a way to regain control, boost revenue, and simplify your workflow? Enter the patient membership program, powered by BoomCloud™. Let’s explore how you can cut PPOs, grow a thriving membership base, and take your average production to new heights.
The PPO Problem: Why They Drag Down Production
1. Low Reimbursement Rates
PPOs reimburse at rates far below your UCR (Usual, Customary, and Reasonable) fees, leaving you to make up the difference.
2. Administrative Overload
From pre-authorizations to claims rejections, dealing with PPOs means more work and less time for patient care.
3. Reduced Patient Loyalty
PPO patients often choose providers based on insurance networks rather than long-term care relationships.
The Solution? Transition from insurance dependence to a membership-based model that empowers your practice and your patients.
How Membership Programs Maximize Production
A well-designed membership program eliminates the headaches of PPOs while creating predictable income and loyal patients.
Key Benefits for Production:
- Higher Patient Spending: Members spend 2-4x more than PPO patients annually.
- Loyalty That Lasts: Members see your practice as their “home base” for dental care.
- Recurring Revenue: Monthly or annual membership fees provide consistent cash flow.
Designing Your Membership Program
Step 1: Identify Your Ideal Patient Profile (ICP)
Focus on:
- Uninsured patients.
- Patients with minimal PPO coverage.
- Families and seniors seeking value and simplicity.
Step 2: Create Compelling Perks
Offer benefits that provide tangible value while boosting production.
Example Plan:
- Cost: $30/month or $300/year.
- Includes:
- Two professional cleanings per year.
- One comprehensive exam.
- 15% off restorative and cosmetic treatments.
How BoomCloud™ Simplifies Membership Management
With BoomCloud™, running a membership program is effortless.
Features That Drive Production:
- Automated Billing: Collect monthly or annual fees without lifting a finger.
- Analytics Dashboard: Monitor key metrics like MRR (Monthly Recurring Revenue), ARR (Annual Recurring Revenue), and active members.
- Customizable Plans: Tailor memberships to your patient base for maximum engagement.
Case Study: Wood River Dental
The Challenge:
Wood River Dental struggled with low PPO reimbursements and inconsistent revenue.
The Solution:
They launched a membership program with BoomCloud™, targeting uninsured and underinsured patients.
Results:
- Active Members: 700+
- MRR: $25,000
- ARR: $300,000
- Patient Spend: Membership patients spent 4x more than PPO patients on treatments and elective procedures.
Quote from Dr. Dan Nelson:
“Switching to a membership model with BoomCloud™ not only boosted our production but also improved patient satisfaction and loyalty.”
Marketing Your Membership Program
1. Promote to Existing Patients
Use emails, in-office flyers, and your website to highlight membership benefits.
2. Direct Mail Campaigns
Partner with MVP Mailhouse to target local communities and businesses.
3. Leverage Social Media Ads
Run ads showcasing the savings and simplicity of your membership plan.
4. Train Your Team
Ensure staff can confidently present membership benefits during patient interactions.
FAQs
How does cutting PPOs improve production?
Eliminating PPOs allows you to charge your UCR fees, which are often higher than insurance reimbursements.
How does a membership plan replace PPO revenue?
Membership fees generate consistent revenue, while members tend to spend more on additional treatments.
How do I transition away from PPOs?
Start by reducing your participation in low-paying PPOs while marketing your membership program as an alternative.
Final Thoughts: Elevate Your Practice Production
Cutting PPOs and growing a patient membership program is a surefire way to increase your average dental practice production. With predictable revenue, loyal patients, and reduced administrative burdens, your practice will thrive.
Ready to Transform Your Practice?
Schedule a demo with BoomCloud™ today and learn how easy it is to launch and scale a membership program that drives profitability and growth.
