MARKETING YOUR CHIROPRACTIC OFFICE LIKE A SAVAGE WITH MEMBERSHIPS

August 28, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

Why the “Old School” Marketing is Dead & How Recurring Revenue (MRR & ARR) is the Future

By: [Jordon Comstock-ish Vibes]


Wanna Build a $1M Chiropractic Practice Without Breaking Your Spine (or Budget)?

You’re out here grinding – running a chiropractic office, dodging missed appointments like Neo in The Matrix, wondering why patient loyalty is flakier than your grandma’s biscuits. You’ve tried it all – Facebook ads, mailers, referral bribes, maybe even TikTok dances (please stop)…

Still stuck in the feast-or-famine loop.
Here’s your problem: You don’t have a predictable revenue model.

Let me ask you something real –
What if every patient came with a subscription button?
Monthly payments. Recurring care. Loyalty built-in.

Sounds sexy? You bet it is.


STORY: The $0 to $40K MRR Chiropractic Growth Story

Let’s talk about Dr. Brandy in Utah.
Before using BoomCloud™, she had a modest practice. Good team. Loyal-ish patients. But her cash flow looked like a sad EKG chart – up one month, down the next.

Fast forward 12 months later…
She’s rocking 600+ active members
Monthly Recurring Revenue (MRR): $42,000+
Annual Recurring Revenue (ARR): $504,000
No insurance. No billing drama. No chasing patients.

And here’s the juicy stat:
Membership patients spend 2–4X more than traditional patients.
Because when they pay monthly, they show up, engage more, and trust your care. ❤️‍

BoomCloud™ turned Dr. Brandy’s office into a Netflix of chiropractic – no insurance networks, just value-based care on autopilot.


From Transactional to Transformational

You’re not just cracking backs.
You’re transforming lives.

But here’s the raw truth:
Without a recurring revenue model, you’re just running on adrenaline and hope. And hope ain’t a business strategy.

Here’s what most chiros do wrong:

  • They sell “adjustments.”

  • They wait for patients to call back (spoiler: they don’t).

  • They rely on insurance companies that pay pennies.

What if instead, you:
✅ Built loyalty through a high-value membership
✅ Created predictable cash flow
✅ Focused on revenue per patient vs. volume

That’s the membership model. That’s BoomCloud™.


Why Memberships Are the Marketing Cheat Code

Let’s break this down with hard-hitting data and spicy metaphors:

1. Patients Become “Subscribers,” Not Ghosts
Patients who subscribe aren’t transactional. They’re invested. They’re in for the long haul. You stop re-marketing to the same people every 3 months.

2. MRR is the Holy Grail
Want to sleep better at night? MRR gives you peace of mind.
Imagine waking up every month with $30K+ hitting your account before your first adjustment. That’s the BoomCloud™ effect.

3. 2X-4X Revenue per Patient
BoomCloud™ users report membership patients spending 2-4X more than non-members. Because they come in more, buy more services, and value your care more. Simple math.

4. Say Goodbye to Insurance Dependency
No more third-party headaches. You set your pricing, your terms. The power? Back in your hands.
Insurance-free is stress-free.


Chiropractic Marketing Power Moves with BoomCloud™

Attract Patients with Irresistible Offers
Use membership plans as a front-end offer in your Facebook Ads, email campaigns, or at your front desk.
“First month of chiropractic membership for just $39!”
Boom – foot in the door. Now they’re yours.

Retarget Like a Pro
Patients don’t buy on first exposure. Use BoomCloud™ + Facebook Pixel to target site visitors and close them with membership offers.

Scripts That Convert at the Front Desk
Instead of:
“Would you like to schedule your next visit?”
Try:
“Most of our patients save hundreds with our wellness membership – want me to show you how it works?”

Video Funnel Magic
Run a simple 2-step funnel:

  1. Patient watches a 2-min video on your site about your wellness plan

  2. CTA: “Join our Chiro Membership – Save Money, Feel Better, Live Longer”


Build Your Membership Empire – Fast

Ready to stop marketing like it’s 2008?

Here’s how to get started with BoomCloud™:


Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE
Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Course

You’re one funnel away from recurring revenue heaven.


Final Thoughts: Become the Netflix of Chiropractic Care

Your patients are ready. Your practice is ready. The only thing missing is a plan that builds wealth AND wellness.

Don’t sell adjustments. Sell outcomes. Sell peace of mind. Sell access.

BoomCloud™ isn’t just a tool.
It’s your growth engine.

So, doc…
You in?


Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE

My Top Podcasts

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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