Marketing Ideas for Chiros That Actually Make Money

“Marketing Ideas for Chiros That Don’t Suck, Cost a Fortune, or Feel Desperate”

If you’re tired of marketing advice like “post more on TikTok” or “hand out water bottles at the farmer’s market,” then buckle up, doc.

This ain’t another fluffy top-10 list. This is about building a cash-flowing, patient-retaining, no-insurance-needed machine that makes your practice profitable, predictable, and peaceful.

Welcome to the Membership Era — where your best marketing move isn’t another Facebook ad, but a model that keeps patients around, pays you monthly, and turns every visit into a win.

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STORY: The $0 Month That Made Dr. Jenna Ditch Traditional Marketing

Let’s talk about Dr. Jenna, a chiropractor in Phoenix with killer hands, a great brand, and a calendar that looked like a ghost town at the end of every month.

She was doing everything the “marketing experts” said:

• Posting daily on Instagram

• Running local print ads

• Partnering with CrossFit gyms

• Spending $1,200/month on Google ads

ROI? Basically zero.

Then — burned out and broke — she stumbled across BoomCloud™, a membership platform for chiropractors.

⚡ Lightbulb moment:

“Wait… instead of chasing new leads every month, what if I just turned my current patients into long-term members who pay monthly?”

Fast-forward 90 days:

• 114 active members

• $6,270 in Monthly Recurring Revenue (MRR)

• $75,240 in Annual Recurring Revenue (ARR)

• 4.1X increase in revenue per patient

She ditched paid ads completely.
She markets in-house and online only to grow her membership base.
And now? Her marketing budget is near-zero — and her profits are higher than ever.

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Your Membership Plan IS Your Marketing Plan

Here’s the shift:

Most chiros market like this:
“Get new patients → hope they come back → chase insurance → repeat”

But smart chiros (like you’re about to become) market like this:
“Get patients → convert them to members → deliver epic value monthly → grow recurring revenue”

With BoomCloud™, you can:

• Build custom monthly/annual membership plans

• Offer packages (adjustments, PEMF, massage, etc.)

• Automate billing + retention

• Track your MRR, ARR, and churn like a SaaS company

• Scale revenue per patient instead of constantly chasing new ones

And the real kicker?

Membership patients spend 2–4X more than pay-per-visit patients.
Because they stay longer. Come more often. Buy more. Refer more.

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You Don’t Need More Followers. You Need More Subscribers.

Chiros love to talk about engagement.
“How many likes did my reel get?”
“How many leads from my funnel?”

Forget that for a second.

What matters more?

• How many patients are actually scheduled?

• How many are paying you every single month?

• How much is each patient worth to your practice?

Memberships = leverage.

They create habitual behavior.
They build brand loyalty.
They make your revenue predictable — and your schedule full.

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Top 10 Marketing Ideas for Chiros (That Actually Make You Money)

Forget random gimmicks. These are proven strategies powered by BoomCloud™, high ROI, and actual business thinking.

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1. Launch a Recurring Revenue Membership Plan

• $49/month = 2 adjustments

• $99/month = Adjustments + PEMF

• $149/month = VIP plan with family member add-on

Use BoomCloud™ to create, sell, and manage it — on autopilot.

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2. Package Services Like a Product

Don’t sell care. Sell outcomes in a bundled plan.

• Monthly spinal tune-ups

• Wellness tracking

• Nutrition consults

• Member-only events

Your care becomes a subscription — just like Netflix.

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3. Focus Your Marketing on Revenue per Patient, Not Just Lead Count

Track this monthly:

• Revenue per visit

• Revenue per patient

• Conversion to membership

Boost these with bundled upsells, added-value services, and long-term care plans.

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4. Create a “Why Memberships Make Sense” Video

Put this everywhere:

“Here’s why our patients love our $49/month wellness plan. No insurance games. No stress. Just consistent, affordable care.”

Post to:

• Website homepage

• Email welcome sequence

• In-office QR code

• Instagram pinned story

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5. Automate Retention Emails + Texts

Send:

• Monthly wellness tips

• Member-only promos

• Birthday offers

• “We miss you” check-ins

BoomCloud™ integrations help you keep members active & engaged.

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6. ✍️ Use Testimonials to Drive Signups

Real patients = real trust.

“I used to go once in a while. Now I never miss a visit. This membership changed everything.”

Embed these:

• On your plan page

• In your email marketing

• Inside Google Business Profile

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7. Educate with a “Member vs. Non-Member” Comparison Chart

Show the difference:

Easy. Visual. Effective.

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8. ️ Optimize Your Website for Conversions

✅ Add a sticky CTA: “Join Our Wellness Membership”
✅ Highlight benefits, not just services
✅ Link to BoomCloud™ signup page
✅ Use trust badges, video, and scarcity

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9. Create a Referral Program (Just for Members)

“Bring a friend → Get a free massage or a month free”

Let members become marketers.
Give them incentives to grow your base.
BoomCloud™ can help track this, too.

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10. Founders Launch Campaign

Launch your membership like a product drop.

• First 25 get VIP perks

• Limited pricing for life

• Free swag bag or treatment add-on

• Invite to a private wellness night

Build hype, not just awareness.

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CASE STUDY: Dr. Sam Went from Feast-or-Famine to Predictable Profit

Location: Denver
Strategy: Created 3 membership tiers with BoomCloud™
MRR: $12,740 in 6 months
ARR: $152,880
‍♂️ Patients: 223 members and growing
Ad spend: Cut by 80%

“Now I market smarter, not harder. My practice finally feels like a real business — not just a hustle.”

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RESOURCES: Build Your Membership. Build Your Freedom.

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE

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