Marketing for Chiropractors: Build Recurring Revenue with Memberships

August 31, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

Why “Marketing for Chiropractors” Is Dead… Unless You Do THIS

If you’re a chiropractor hustling through the feast-or-famine cycle of new patients and drop-offs…
If you’re pouring money into ads and gimmicks, praying someone shows up on your table…
Then buckle up and get ready to flip your practice upside-down (in a good way). Because the truth is — you don’t have a marketing problem…
You have a recurring revenue problem.

Chiropractors, it’s time to think like Netflix, not Yellow Pages.
Say hello to membership programs – the golden key to building loyalty, boosting lifetime value, and unlocking monthly recurring revenue (MRR) so good, it’ll make you want to adjust your own spine in joy.


STORY: The Hidden Goldmine Most Chiropractors Miss

Meet Dr. Amy Stone, a chiropractor in Salt Lake City with decent traffic, lots of happy patients… but barely scraping predictable income.

She used to:

  • Rely on insurance that paid late (and never enough)

  • Panic when cancellations hit her calendar

  • Struggle to pay staff during slow months

Enter BoomCloud™.
She ditched the insurance model (well, mostly), implemented a membership program, and within 6 months:

  • Scaled to 213 members

  • Created $18,020/month in recurring revenue

  • Increased patient retention by over 200%

  • Boosted revenue per patient by 3.1x

No more chasing payments. No more stressing about new leads every month.
She now grows with confidence. Patients stay longer. Spend more. Come more often.


What’s the Secret? It’s All in the Membership Game

Let’s break this down:

What’s MRR and ARR?

  • MRR = Monthly Recurring Revenue
    Predictable, automated income from members.

  • ARR = Annual Recurring Revenue
    Long-term growth metric. Multiply your MRR by 12.

“If you don’t have recurring revenue, you’re starting at $0 every month.” – Jordon Comstock, Founder of BoomCloud™


Why This Changes Everything

You’re not just a chiropractor.
You’re a health partner.
And patients don’t need a quick fix – they need ongoing care and guidance.
That’s exactly what a well-structured membership plan does.

It’s NOT insurance.
It’s NOT discount dentistry.
It’s VALUE-based healthcare – on your terms.

Patients want easy. They want simple. And they’re already used to monthly subscriptions.
So why not let them subscribe to YOU?


DATA: The Proof is in the Payments

Here’s what industry data shows:

  • Membership patients spend 2X–4X more than pay-per-visit patients

  • Practices without a plan lose over 60% of first-time patients within 6 months

  • Membership plans increase patient visits by 80%

  • Revenue per patient skyrockets when care becomes consistent

With BoomCloud™:

  • You create custom membership plans

  • Automate payments & renewals

  • Eliminate insurance dependence

  • Track real-time MRR, churn, and growth

  • Scale like a SaaS company


Bullet List: BoomCloud™ Power Moves for Chiropractors

Recurring Revenue Engine
✓ Set monthly or annual pricing
✓ Auto-renewal = retention on autopilot

Practice Profit Optimization
✓ Increase revenue per patient
✓ Reduce new patient churn
✓ Boost cash flow stability

Behavior Psychology 101
✓ Patients value what they subscribe to
✓ They come back because they’ve bought in
✓ They feel like VIPs (because they are)

Tools Built for Chiropractors
✓ Custom plan builder
✓ Integrations with EHRs and payment processors
✓ Real-time analytics dashboard


Case Study Highlight: Dr. Jason at Elevate Chiropractic

Before BoomCloud™:

“We were lucky if patients came more than 3–4 times total. Our revenue felt like a rollercoaster.”

After launching a membership:

  • 147 patients enrolled

  • Built $13,500 in MRR

  • Patients started coming in monthly like clockwork

  • Staff morale boosted because they finally had predictable income

They even stopped running monthly ads — because membership growth handled patient retention for them.


Expert Insight from Jordon Comstock

“Most practices focus on getting new patients, but the smartest ones focus on getting more out of each patient. That’s the secret to scaling without burning out.”

That’s what BoomCloud™ unlocks.


Call to Action: Ready to Build Your Own MRR Machine?

Let’s face it… insurance is broken, and traditional marketing is a treadmill.
What you need is a membership model that gives your patients what they want, while growing your revenue predictably.

Here’s what to do next:

Download the million-dollar membership plan ebook
Take The Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE

You’re not just adjusting backs.
You’re adjusting business models.

Let’s BoomCloud™ that practice into the stratosphere

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator