❌ Let’s Start With the Ugly Truth
Let’s chat about marketing for chiropractic offices!
You could be the best adjuster on the planet.
Hands like butter. Precision like a sniper. You restore posture and turn pain into joy like a magician.
And yet…
If your marketing sucks, your practice will stay small, chaotic, and insurance-dependent.
You don’t want to hustle for new patients every damn day. You want a business that runs smooth, grows monthly, and pays you before you unlock the front door.
Welcome to the chiropractic membership model.
And this guide is your no-BS playbook to getting there.
Tired of Chasing New Patients Like It’s a Black Friday Sale?
Yeah, we’ve all been there.
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You run “$29 New Patient Exam” ads
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A few bargain hunters show up
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They disappear faster than a bottle of Biofreeze
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And your staff is stuck explaining insurance codes while praying claims get paid
Sound familiar?
That’s not marketing for chiropractic — that’s hoping and hustling.
There’s a better way. It’s called:
✅ Clear offers
✅ Smart funnels
✅ Consistent patient retention
✅ Recurring revenue
✅ BoomCloud™ membership plans
Story Time: How Dr. Nate Turned a Website and a Plan Into a $249,900 ARR Machine
Dr. Nate was killing it clinically. But his revenue? Inconsistent. Insurance reimbursements were slow, patients were flaky, and every month felt like starting over.
Then he launched a $59/month chiropractic membership plan using BoomCloud™. Here’s what happened:
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✅ 425 members in 9 months
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✅ $20,825 MRR
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✅ $249,900 ARR
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✅ 61% drop in no-shows
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✅ 2–4X increase in revenue per patient
How?
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He turned his website into a conversion funnel
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He ran Google Ads targeting “affordable chiropractic care”
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He used BoomCloud™ to automate billing, follow-ups, and renewals
That’s not just “marketing.” That’s smart business building.
Epiphany: Stop Selling Adjustments. Start Selling Simplicity.
Here’s the secret Jordon will tell you before anyone else:
“People don’t want ‘treatment.’ They want easy, affordable, reliable care they don’t have to think about.”
That’s why membership plans work like magic.
Think about it:
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$49–$79/month
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Includes 2 adjustments
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Priority booking
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Discounts on massage, laser, etc.
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No insurance needed
That’s a no-brainer offer. And it makes your practice feel like a premium subscription club, not a coupon clinic.
Website Marketing for Chiropractors (The Funnel That Works While You Sleep)
Most chiropractic websites are digital billboards with a “Contact Us” button.
BORING.
Your site needs to be a funnel — a 24/7 conversion machine.
Here’s the setup:
✅ Homepage
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Hero banner:
“Join Our $59/Month Chiro Plan. 2 Adjustments. Discounts. No Insurance Required.”
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CTA button:
“Join Now” or “See Benefits”
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Lead magnet:
“Download Our Plan Pricing + Benefits Guide”
BoomCloud™ gives you the landing pages, sign-up flows, billing automation — the whole nine yards.
✅ Membership Landing Page
Must include:
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What’s included
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Pricing
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How much they’ll save
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Reviews from current members
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FAQs
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Join now button
Make it mobile-friendly, fast, and frictionless.
✅ Retargeting (Don’t Let Traffic Ghost You)
Ever wonder why your Facebook feed shows you ads for the shirt you almost bought?
That’s retargeting — and it works.
Set up retargeting ads for people who visit your membership page but don’t sign up.
Ad copy:
“Still thinking about care that actually fits your budget? Join our monthly plan today.”
Paid Ads + Organic SEO = The Dream Team
You need traffic before you can convert it. Duh.
SEO Basics
Start ranking for:
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“Chiropractor near me”
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“No insurance chiropractor”
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“Affordable chiropractic membership plan”
Write blog posts like:
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“5 Reasons People Are Ditching Insurance for Membership Plans”
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“How Our $59/Month Plan Can Save You $800 This Year”
SEO isn’t fast — but it’s free, and it builds authority.
PPC Ads
Run Google Ads like:
“Join Our $59/Month Chiropractic Plan – Exams, Adjustments, Discounts. No Insurance? No Problem.”
Target:
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Self-employed folks
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Uninsured
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Health-conscious people
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Families
Track conversions with BoomCloud™’s analytics dashboard.
Social Proof = Trust That Converts
Nobody wants to be the guinea pig.
Add:
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Video testimonials from happy members
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Google reviews (get 50+)
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Before/after stories (with permission)
Post them on:
✅ Your site
✅ Your funnel
✅ Your social
✅ Your email marketing
Make patients feel like joining your plan is the most logical decision of their lives. (It is.)
Email Marketing = Printing Money on Autopilot
Use email to:
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Welcome new leads
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Explain the plan
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Drop testimonials
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Announce promos (e.g. “Join by Friday, get your first month free”)
Use a 3-email sequence:
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Hook: “Here’s why our members love us”
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Story: “How Mary got rid of her back pain without dealing with insurance”
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Offer: “Join today. First month is just $1.”
BoomCloud™ can automate all of this.
Why MRR and ARR Will Set You Free
If you’re not tracking MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue), what are you doing?
| Members | Monthly Fee | MRR | ARR |
|---|---|---|---|
| 100 | $49 | $4,900 | $58,800 |
| 300 | $59 | $17,700 | $212,400 |
| 500 | $69 | $34,500 | $414,000 |
This is income you get before you crack a single joint.
BoomCloud™ makes it easy to track, manage, and grow.
Your Chiropractic Marketing Checklist
Here’s everything you need to make your marketing not suck:
✅ Branded membership plan
✅ Website funnel (homepage, landing page, thank you page)
✅ Retargeting ads
✅ Google PPC campaign
✅ SEO blog strategy
✅ Email nurture sequence
✅ Referral program
✅ Review strategy
✅ Monthly promo calendar
✅ BoomCloud™ account (because trying to do this on your own is a nightmare)
Final Thoughts: Want to Grow Without Losing Your Mind?
If you’re tired of running on the PPO treadmill…
If you’re done with coupon chasers and no-shows…
If you want revenue that stacks every month whether you’re adjusting or not…
Then it’s time to stop marketing like a rookie and start building a chiropractic business that runs like a SaaS company.
“Membership plans aren’t just a product. They’re the business model. Market them like your success depends on it — because it does.”
– Jordon Comstock
Ready to Build a Membership-Powered Chiropractic Machine?
Schedule your BoomCloud™ demo now
Launch your branded plan
Build your website funnel
Scale your MRR, ARR, and RPP
Let’s go turn your practice into a cash-flowing, recurring revenue beast.
Related Articles:
Chiropractic Marketing That Doesn’t Suck: How to Grow Like a Beast Using Membership Plans, Ads & a Bit of Swagger
Membership Marketing for Chiropractors: The Secret Strategy to Build Loyalty, Boost Revenue & Ditch PPOs for Good
Chiropractic Marketing Strategy: The Real-World, No-Fluff Guide to Scaling Your Practice
