MARKETING FOR CHIROPRACTIC BUSINESS: HOW TO TURN YOUR PRACTICE INTO A REVENUE MACHINE USING MEMBERSHIPS

August 28, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

(Spoiler: More patients isn’t the answer. More recurring revenue is.)


You Don’t Need More Leads. You Need Leverage.

Let’s cut the fluff.
You can run another Facebook ad…
Toss another “$27 New Patient Exam” on Groupon…
Or pray to the Google gods your ranking jumps overnight…

But guess what?
Your marketing strategy is broken if your revenue isn’t predictable.

If you don’t have Monthly Recurring Revenue (MRR) coming in like clockwork, then you’re basically running a pop-up shop — not a real business.

Chiropractors don’t need more leads.
Chiropractors need memberships.

Welcome to BoomCloud™ — the ultimate recurring revenue engine for smart chiropractic businesses who are done playing the insurance game.


From Stressful Hustle to Predictable Profit

Here’s the epiphany that changed hundreds of practices (and wallets):

What if your patients paid you automatically every month — whether they came in once or ten times?

What if you could:
✅ Stop begging for reimbursements
✅ Say “see ya” to slow seasons
✅ Build loyalty and retention on autopilot
✅ Increase revenue per patient by 2x to 4x

That’s not a fantasy. That’s the BoomCloud™ membership model.

Once you stop chasing single-visit patients and start building loyal members, your entire business transforms.
It’s like going from Blockbuster to Netflix.


STORY: Dr. Alexis Went from Burnout to $33K/Month in MRR

Let’s talk about Dr. Alexis, a chiropractor in North Carolina.

She was hitting 50 visits per week but still stressed about bills, employees, and inconsistent cash flow.
Then she launched a simple $69/month membership plan using BoomCloud™.

Here’s what happened in 9 months:

  • ✅ 478 Active Members

  • $32,982 in Monthly Recurring Revenue

  • ARR (Annual Recurring Revenue) = $395,784

  • Membership patients spent 3.1X more than non-members

  • ‍♂️ Upsells skyrocketed — massage, supplements, orthotics, you name it

“It didn’t just change how we bill. It changed how we do business.” – Dr. Alexis

BoomCloud™ gave her the tools, templates, and tracking dashboard — no coding, no stress, just recurring payments.


WHY MEMBERSHIPS ARE THE BEST MARKETING FOR CHIROPRACTIC BUSINESS

Let’s drop some truth bombs

❌ Traditional Marketing Is a Rollercoaster:

  • Google Ads = expensive

  • SEO = slow

  • Insurance = a nightmare

  • Groupon = attracts deal-seekers

  • Direct mail = hit or miss

✅ Membership Marketing Works Because:

  • You build a tribe of loyal, repeat-paying patients

  • MRR gives you peace of mind + power

  • It funnels more revenue from each patient, without chasing more volume

Did You Know?

Membership patients spend 2–4X more than traditional patients
Their retention is 80%+
Referral rates are 3X higher than non-members

And guess what?
That makes marketing your chiropractic business 10X easier. You’re not selling a one-time visit — you’re offering a lifestyle.


HOW TO BUILD & MARKET YOUR CHIROPRACTIC MEMBERSHIP WITH BOOMCLOUD™

What BoomCloud™ Does:

  • Custom-branded membership portals

  • Auto-charging & failed payment recovery

  • Built-in MRR & ARR analytics

  • Multi-tier plan options (family, premium, etc.)

  • Templates, front desk scripts, promo tools

  • HIPAA-compliant, secure, headache-free

️ 5 Killer Ways to Market Your Membership Plan:

1. In-Office Signage That Sells

  • “Unlimited Chiropractic for $69/month”

  • QR code to sign-up page

  • Wellness Club Wall of Fame

2. Email Campaigns

  • Subject: “Tired of paying per visit?”

  • Highlight savings, health benefits, simplicity

  • CTA: Sign up today & get a bonus massage (yes, that works)

3. SMS Retargeting

  • Text prospects who didn’t convert:

    “Our $69/month membership saves patients hundreds per year — want in?”

4. Paid Ads (That Convert)

  • Run Facebook/Instagram ads focused on membership, not discounts

  • Offer value, not cheapness

‍⚕️ 5. Staff Scripting

  • Instead of: “Would you like to book your next visit?”

  • Try: “Most patients save money by joining our wellness membership — want me to show you how?”


THE METRICS THAT MATTER

You want to grow your business? Start tracking the right numbers:

Metric Traditional Patients Membership Patients
Visit Frequency 1–4/yr 8–12/yr
Revenue/Patient $300–$600 $1,000–$2,400+
Lifetime Value Low HIGH
No-Show Rate 20–30% <5%
Referral Rate 1:10 1:3

BoomCloud™ helps you monitor all of this with a slick dashboard that even your grandma could use.


YOUR CHIROPRACTIC GROWTH TOOLKIT

Ready to stop chasing patients and start building real revenue?

Here’s everything you need:

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™ & See It in Action
Create Your BoomCloud™ Account For FREE


You Don’t Need a Marketing Miracle — You Need a Membership Model

Stop throwing cash at ads hoping new patients stick.

Start building loyalty.
Start increasing revenue per patient.
Start generating predictable, profitable MRR.

BoomCloud™ makes it easy, scalable, and insanely profitable.
Let’s be honest — no one wants to run a business that’s one slow week away from panic mode.

Memberships are the antidote. BoomCloud™ is your tool.
Now go build your own chiropractic cash machine.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator