Hint: It’s not more patients you need… it’s more recurring ones.
You Don’t Need More New Patients… You Need Revenue You Can Predict
Let’s be real for a second.
You could run another $300 Facebook ad, spend 4 hours tweaking your Google Business profile, or toss out 500 mailers that your grandma might read…
But that doesn’t build a profitable practice.
You’re not in the business of “hoping” for revenue.
You’re in the business of healing people and printing predictable profits.
And the secret to that?
MEMBERSHIPS.
That’s right — the recurring revenue strategy that’s scaling Netflix, Spotify, and now… your chiropractic practice.
Powered by BoomCloud™, memberships are your unfair advantage in a world where patient loyalty is flakier than a cheap spine model from Amazon.
From “One-Off Adjustments” to Monthly MRR
Most chiropractors are stuck in the “come when it hurts” trap.
It’s transactional. Inconsistent. Exhausting.
But here’s the epiphany:
What if your practice operated like a wellness subscription club?
Instead of hoping Mrs. Johnson returns after her three visits…
She’s paying you monthly for care she values, expects, and refers her friends to.
That’s not theory — it’s happening right now in practices using BoomCloud™ to launch and scale their membership plans.
You don’t need more leads.
You need revenue per patient to go up — and revenue you can count on every month.
STORY: Dr. Shawn’s $38K/MRR Practice That Skipped the Insurance Nonsense
Meet Dr. Shawn, a chiropractor from Oregon.
Burned out by insurance paperwork, unreliable cash flow, and running promotional deals just to get butts on tables.
So he launched a $89/month membership plan using BoomCloud™.
In 10 months:
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Total Members: 430
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Monthly Recurring Revenue (MRR): $38,270
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Annual Recurring Revenue (ARR): $459,240
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Membership Patient Spend: 3.6X higher than regular patients
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❌ Zero reliance on insurance
BoomCloud™ handled the billing, front desk scripts, onboarding emails, and even tracked churn.
“I built stability and freedom in my practice with one decision: memberships.” – Dr. Shawn
His marketing? Just word-of-mouth, posters in-office, and social media posts about the plan.
No gimmicks. No discount games.
WHY MEMBERSHIPS ARE THE ULTIMATE CHIRO MARKETING STRATEGY
If you’re still wondering how marketing for chiro practice has evolved — it’s not more ads…
…it’s smarter monetization.
Here’s Why Membership Marketing Crushes Traditional Tactics:
1. Patients Stay Longer
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Members average 7–9 months of retention
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2–4X more visits per year
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Better outcomes + better reviews
2. MRR = Predictable Growth
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No more revenue rollercoasters
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Your bills are monthly. Your revenue should be too.
3. Patients Buy More
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Massage, supplements, therapies – membership patients spend more
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Trust + frequency = higher LTV
4. No More Insurance Games
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Set your rates
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Get paid instantly
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Focus on care, not claims
MEMBERSHIP MATH: PROOF IN NUMBERS
Let’s do some simple math:
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300 members @ $79/month = $23,700 in MRR
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Annual? $284,400 ARR
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Add upsells (say $20/mo avg)? That’s an extra $72,000/year
Now factor in that membership patients refer 3X more, miss fewer appointments, and don’t argue about price…
You see why revenue per patient is the metric that matters?
HOW TO LAUNCH YOUR MEMBERSHIP PLAN (WITHOUT THE HEADACHE)
Here’s where BoomCloud™ comes in clutch:
️ Build & Launch in Days, Not Months:
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Custom-branded portal
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Automatic payments & failed charge recovery
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Front desk scripts + marketing templates included
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Tiered membership options
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MRR & ARR tracking dashboards
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No coding, no stress, no excuses
⚙️ Tools You Can Use Instantly:
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QR codes on postcards & receipts
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Email drip campaigns explaining the plan
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FB Ads that say: “Join our wellness plan for $69/month – no insurance needed”
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Counter cards + staff scripts = in-office conversions
COOL IDEAS FOR MARKETING YOUR CHIRO MEMBERSHIP
Here are some creative, proven ways clinics are boosting memberships with BoomCloud™:
In-Office Promotions:
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“Spin the Wheel” – Win your first month free
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Referral cards for every sign-up
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Digital screen showing MRR grow live
Online Campaigns:
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Ad: “Netflix for your back? Join our care plan.”
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Email Subject Line: “Chiropractic care for less than your cell phone bill”
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SMS Follow-up: “Hey! You still interested in our $69/month plan? Our docs are ready.”
Scripting Example:
“Most of our loyal patients are on a membership. It saves them money and keeps them healthier. Want me to show you how it works?”
FINAL THOUGHTS: THIS IS THE NEW WAY TO MARKET A CHIROPRACTIC PRACTICE
Forget the race to the bottom with $19 “new patient specials.”
Forget relying on insurance companies that treat you like a code, not a healer.
Marketing for your chiro practice should create freedom — not more stress.
✅ More revenue per patient
✅ More recurring revenue
✅ More predictable growth
✅ Happier patients
✅ A team that sells memberships with confidence
You’re not just a chiropractor.
You’re a business owner — and membership marketing is your smartest move yet.
Let BoomCloud™ help you scale it.
YOUR MEMBERSHIP GROWTH TOOLKIT
Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™ & Learn how to grow your practice
Create Your BoomCloud™ Account For FREE
