MARKETING FOR CHIRO OFFICE: HOW TO BUILD A PRACTICE THAT PRINTS REVENUE (WITH MEMBERSHIPS)

August 28, 2025
Topics: Chiropractor
Written by: Lisa Rasmussen

Spoiler: Insurance sucks. Recurring revenue doesn’t.


Chiropractors Don’t Need More Patients. They Need Better Ones.

Let’s get this straight right now…
You don’t have a patient problem. You have a loyalty problem.

You’ve run FB ads.
You’ve offered “$29 First Visit” promos.
You’ve bribed friends to leave fake reviews (don’t lie ).
And yet…

You’re still chasing the same broke, flaky, ghosting patients, month after month.

Marketing for your chiro office shouldn’t feel like a hostage negotiation. It should feel like Netflix.
Simple, automated, consistent. You log in, and BOOM — revenue.

Welcome to the membership model — powered by BoomCloud™.

It’s the recurring revenue machine your practice has been missing.


The “Click” That Changes Everything

Imagine this:
Instead of hoping your calendar fills, you know it’s full — every single month.
Not because of discounts.
Not because of coupons.
Because you’ve built a recurring care program that patients love — and pay for every month.

This is what separates average practices from profitable ones:
They’ve stopped selling adjustments.
They’re selling access.

Think Netflix for spines.
Monthly memberships for wellness care.
And BoomCloud™ makes it so easy, even your front desk team can sell it on a Monday morning.


STORY: How Dr. Kelly Turned $0 MRR Into $27K/Month in 8 Months

Let me introduce you to Dr. Kelly from Boise.
She was seeing 60 patients a week, hustling harder than a Vegas blackjack dealer — and still barely covering her overhead.

Then she launched a $79/month membership using BoomCloud™.

In 8 months, here’s what happened:

  • 341 active members

  • $26,939 MRR (Monthly Recurring Revenue)

  • No more chasing insurance or waiting for reimbursements

  • Membership patients spent 3.8X more than non-members

“BoomCloud™ didn’t just fix our cash flow — it changed the way we deliver care.” – Dr. Kelly

Now her front desk offers memberships at check-in.
No selling. Just “Hey, do you want to save money and stay healthy?”
Patients say yes. Her bank account agrees.


WHY MEMBERSHIP MARKETING > LEAD GENERATION GIMMICKS

Look, traditional marketing for chiro offices is broken:

Paid ads = Expensive
Groupon deals = Attract bargain hunters
Free consults = Low conversion + high no-show rate
SEO takes months (unless you’re ranking with THIS article )

Instead, here’s what works:

Marketing With Memberships Means:

  • Recurring Revenue = Predictable Paydays

  • Increased Patient Lifetime Value

  • Better Retention & Follow-Through

  • More Referrals (because members love bragging about savings)

The Math of Memberships:

  • Average MRR/User: $60–$120

  • Retention Rate: 80–90%

  • ARR (Annual Recurring Revenue) for 250 members @ $79/mo = $237,000/year

  • Revenue per Patient: 2X to 4X compared to insurance-based visits


What BoomCloud™ Actually Does for Your Office

It’s not just software. It’s a revenue-generating system disguised as a tool.

✅ Features That Make You Money:

  • Custom-branded membership plans

  • Automated billing (no more chasing cards)

  • Failed payment recovery = resurrection

  • Built-in front desk scripts & sales training

  • Analytics dashboard to track MRR, ARR & churn

  • Multi-location support (scale-friendly)

Cool Campaigns You Can Launch This Week:

SMS Blast: “Want unlimited chiropractic care for less than your Netflix subscription?”
Email Subject Line: “Save 40% on care & skip insurance forever”
In-Office Flyer: “Join our ChiroCare Membership & Get Your Life Back (And Your Wallet Too)”


CHIRO OFFICE GROWTH HACKS USING MEMBERSHIPS

Here’s how smart clinics use BoomCloud™ to multiply their marketing impact:

Attract Better Patients:

  • Run Facebook Ads promoting your membership plan, not “discounts”

  • Lead with value, not devaluation

‍ Train Your Team:

  • Use BoomCloud’s built-in scripts to educate, not hard-sell

  • Position the plan as a loyalty + wellness combo

Handle Objections Like a Boss:

“I’m not sure about paying monthly.”
Response: “Most of our members say the same… and now they’re saving hundreds & staying healthier. Want to try it for a month?”

Retarget Website Visitors:

  • Use QR codes on receipts & posters to drive traffic to your membership funnel

  • Send abandoned leads a text:

“Still thinking about care? Our members never stress about cost – join the plan.”


If You Want Freedom, Build Recurring Revenue

Here’s the reality:
Marketing for your chiro office doesn’t need to be flashy.
It needs to be smart.
Smart = predictable.
Predictable = peaceful.
And nothing is more peaceful than waking up to guaranteed income every 1st of the month.

So stop chasing leads.
Start building a patient base that stays, pays, and refers.

And use BoomCloud™ to make it all stupid-simple.


GET THE TOOLS TO WIN:

Download the Million-Dollar Membership Plan eBook
Take the Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE


Final Word: If you’re serious about real growth, stop marketing like it’s 2005.
Memberships are your modern marketing edge.
Your office isn’t just a clinic anymore. It’s a subscription business.


Let’s make it rain.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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