Marketing Dental Practice: Why Ads Alone Suck & Membership Plans Print Money

June 28, 2025
Written by: Ally Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Hey there, tooth boss!

Grab your espresso (or whiskey, no judgment)—because I’m about to demolish your tired old ideas about marketing your dental practice. If you think throwing thousands at Facebook ads, billboards, or postcards will magically fill your chairs with loyal, paying patients—you’re in for a rude (but wildly profitable) awakening.

I’m Jordon Comstock, founder of BoomCloud™—the world’s sexiest dental membership software (humble brag ). And today, I’m lifting the curtain on how practices like yours are doubling loyalty, tripling treatment acceptance, and stacking sweet predictable Monthly Recurring Revenue—all with a simple membership plan.

No insurance drama. No chasing payments. Just cash flow you can predict to the penny.

Sound good? Buckle up, doc.


The $5K Ad Fail & The $50K Membership Win

Let’s get real: most dentists waste $5,000–$15,000/month “marketing” their practice with ads that attract one-time shoppers. You know, the coupon chasers who come for a $49 exam then ghost when you recommend an implant.

Meanwhile, smart docs use membership plans to flip one-and-done patients into loyal, treatment-accepting VIPs who spend 2X–4X more per year.

Example: One BoomCloud™ practice spends zero on ads—and pulls in $50,000/month in predictable recurring revenue. How’s that for a marketing plan?


STORY: How Dr. Parker Crushed Insurance & Built a Patient Army

Meet Dr. Parker: nice guy, mediocre profit. For years, he stressed over insurance audits, no-shows, and a weak hygiene recall. He spent thousands on Google and Yelp ads, and still had empty chairs.

Then he had a moment of genius (and desperation): “What if I just got patients to pay me directly every month, instead of begging Blue Cross to maybe pay me 60 days late?”

Enter BoomCloud™.

He built a simple, irresistible membership plan:
✅ Cleanings, exams, X-rays
✅ 20% off big treatments
✅ Free whitening pen

He offered it to EVERY patient: “Ditch insurance confusion. Save money. Join today.”

Patients ate it up. Within 6 months:

  • 350 members paying $35/month

  • $12,250/month MRR (Monthly Recurring Revenue)

  • Members spent 2.5X more than non-members

  • Marketing costs? Slashed by 70%

  • Insurance headaches? Poof.

Now, Dr. Parker sleeps easy knowing his rent, payroll, and latte habit are paid for—before he even picks up a mirror and explorer.


THE STATS: Why Memberships Beat Ads Every Time

Let’s nerd out for a sec:

Patients with membership plans spend 2–4X more because they see you as their dentist, not a commodity.

Practices with memberships have 50% higher case acceptance—patients say YES to treatment they’d normally postpone.

ARR (Annual Recurring Revenue) climbs fast: Many BoomCloud™ users hit $100K+ in ARR in 12 months. No insurance involved.

Referrals spike: Members tell friends and family—free word-of-mouth marketing that converts like crazy.


Steal My Simple Membership Marketing Plan

Wanna copy what works? Here’s my zero-fluff, four-step plan to market your dental practice smarter starting today:

Step 1: Craft a Killer Membership Plan

  • Keep it dead simple: cleanings, exams, X-rays included.

  • Add juicy perks: discounts on crowns, free whitening.

  • Price it under the cost of a gym membership ($25–50/month).

Step 2: Use BoomCloud™

  • Log into BoomCloudApps.com

  • Build, manage & scale your plan legally and automatically.

  • Get a dashboard to watch your MRR & ARR grow .

Step 3: Train Your Team to Sell It

  • Every new patient: “Did you know we have a plan that saves you money?”

  • Every phone call: “We can book your visit and sign you up now—no insurance required.”

Step 4: Promote It Everywhere

  • Add it to your website’s homepage.

  • Share member success stories on social media (with smiling patients!).

  • Run a simple email campaign: “Join now, get free whitening for life.”


My Personal Wake-Up Call

Look, I didn’t wake up one day a membership plan genius. Years ago, I watched my own family’s dental office get crushed by insurance companies—slow payments, denied claims, surprise audits. Marketing felt like lighting money on fire.

Then it clicked: Why beg an insurance company to pay you 3 months late when your patients are happy to pay you directly—every month—like a Netflix subscription?

That insight turned into BoomCloud™—now used by thousands of dentists worldwide to build predictable profit.

Your practice isn’t just a treatment shop. It’s a subscription business waiting to happen. Once you see it, you can’t unsee it.


Bulletproof Tips to Supercharge Your Dental Practice Marketing

Offer a Sign-Up Bonus:
“First 25 members get a free Sonic toothbrush!”

Celebrate Members Publicly:
“Congrats to John for hitting his 2-year smile anniversary with us!”

Use Emojis in Emails:
Open rates jump. Seriously. People love emojis. ✨

Referral Rewards:
“Refer a friend, get a $50 treatment credit.”

Get Testimonials:
Happy members on video = marketing gold.


FAQs: Marketing Dental Practice With Membership Plans

Do membership patients really spend more?
Yes—2–4 times more per year, on average.

Is it legal?
Totally. BoomCloud™ keeps you compliant in all 50 states.

Can I run this alongside insurance?
Heck yes. Many offices do both to cover all patient types.

Do I need to hire a marketing agency?
Nope. BoomCloud™ + word-of-mouth + your team’s enthusiasm = unstoppable.

How long until I see results?
Many offices see 20–100 members in the first month!


Stop Wasting Money. Start Building Predictable Profit.

Dentist friends: the old marketing playbook is dead. You don’t need more one-off coupon patients. You need loyal members who pay you directly, say yes to treatment, and send their friends.

Membership is the ultimate marketing engine.
BoomCloud™ makes it stupid-easy.
Your profit will never be the same.

Ready to flip the switch? Visit BoomCloudApps.com and see how fast you can grow MRR, ARR, and smiles.


✅ Suggested Internal Links:

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My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Recurring Revenue Growth Calculator

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Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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