Starting a new dental practice is no joke. You’ve got the fancy new office, the best equipment, and a killer team—but there’s one problem… where are the patients?!
If you’re relying on word-of-mouth alone, you’re going to be twiddling your thumbs for months. You need a rock-solid marketing strategy that brings in new patients FAST and keeps them coming back.
And that’s where a patient membership program comes in.
Today, I’m breaking down how to market a new dental practice using proven strategies, modern marketing tactics, and BoomCloud™’s game-changing membership program to create predictable, recurring revenue while keeping patients loyal.
Why a Membership Program is a MUST for New Dental Practices
Let’s get one thing straight: Insurance is NOT your friend.
- PPOs take 30-50% of your revenue in write-offs.
- Insurance dictates your fees, not you.
- Patients delay treatment because of insurance restrictions.
A membership program cuts out the middleman (insurance) and lets you build a loyal patient base while creating predictable, recurring revenue (MRR).
Here’s Why Membership Patients Are Better Than PPO Patients:
| Metric | PPO Patients | Membership Patients |
|---|---|---|
| Average Annual Spend | $800 | $2,400 |
| Retention Rate | 50% | 90% |
| Treatment Acceptance | Lower | 3X Higher |
Bottom Line? Membership patients spend 2X to 4X more, stick around longer, and say YES to treatment more often.
Step 1: Launch a Patient Membership Program
Setting up a membership program should be the FIRST thing you do when marketing a new dental practice.
With BoomCloud™, you can:
✅ Automate monthly & yearly membership payments.
✅ Offer custom membership tiers (e.g., Kids, Adults, Seniors).
✅ Track MRR (Monthly Recurring Revenue) & ARR (Annual Recurring Revenue).
Example Membership Plan:
$30/month → Includes 2 cleanings per year, exams, X-rays, and 20% off all treatments.
How to Promote It:
- Create a Landing Page: Add a simple “Join Our Membership Program” button on your site.
- Use Social Media Ads: Target local patients with an ad like:
“No Insurance? No Problem! Join our Membership Plan for Just $30/month.” - Train Your Team: Every patient should be offered the membership plan at checkout.
Step 2: Build an Online Presence That Attracts Patients
If your website isn’t SEO-optimized, you’re invisible. Here’s how to get found:
SEO (Search Engine Optimization) Must-Do’s
✔ Claim Your Google My Business Listing and fill it out completely.
✔ Use keywords like “best dentist near me” on your website and blog.
✔ Post weekly blog content to drive organic traffic (example topics: “The Benefits of Dental Membership Plans”).
PPC Ads (Pay-Per-Click)
SEO takes time, so run Google Ads targeting keywords like:
“Affordable dentist near me”
“Best family dentist in [Your City]”
“No insurance dentist [Your City]”
Pro Tip: Run PPC ads directly to your membership landing page for higher conversions.
Step 3: Use Social Media to Drive Engagement & Bookings
Social media isn’t just for cute dog videos—it’s a PRACTICE-GROWING MACHINE when used correctly.
Best Social Media Strategies for Dental Practices:
Instagram & Facebook Reels: Show off your smile makeovers (before & afters).
TikTok Tips: Post fun “1-minute oral health hacks” that get people talking.
Patient Testimonials: Record quick videos of happy members sharing their experiences.
Example Post:
“Tired of expensive dental insurance? Join our Membership Plan for just $30/month and enjoy stress-free, affordable dental care!” (Add a link to sign up.)
Step 4: Leverage Retargeting Ads to Capture Leads
97% of visitors don’t book an appointment on their first visit. That’s where retargeting ads come in.
How Retargeting Works:
- A patient visits your website but doesn’t book.
- Facebook Pixel tracks their visit.
- They start seeing your ads everywhere!
Example Retargeting Ad:
“Still thinking about joining our Membership Plan? Sign up today and get FREE teeth whitening!”
Step 5: Referral Marketing—Turn Patients Into Brand Ambassadors
Word-of-mouth is one of the most powerful ways to market a new dental practice.
How to Get More Referrals:
Offer $25 credit for every patient referral.
Send referral requests via text/email with an easy sign-up link.
Promote a “Refer a Friend” Giveaway (Winner gets FREE whitening).
Example Text Message to Send to Patients:
“Hey [Patient Name], refer a friend & you BOTH get $25 off your next visit! Click here to share: [Referral Link]”
Case Study: How BoomCloud™ Helped Scale a New Practice
Practice Name: SmileHub Dental
Location: Dallas, TX
The Challenge:
SmileHub was a brand-new practice with zero recurring revenue and needed to quickly build patient loyalty.
The Solution:
They launched a BoomCloud™ membership program and used:
- Facebook & Instagram Ads to promote the plan.
- Retargeting Ads to capture missed website visitors.
- Referral Rewards to turn members into promoters.
The Results After 12 Months:
| Metric | Before BoomCloud™ | After BoomCloud™ |
|---|---|---|
| Active Members | 0 | 750 |
| MRR | $0 | $22,500 |
| ARR | $0 | $270,000 |
| Patient Spend | $800/year | $2,800/year |
BOOM. Membership patients spent 3.5X more than PPO patients.
Final Thoughts: The Best Way to Market a New Dental Practice
The fastest way to grow a new dental practice isn’t just running ads—it’s creating a system that attracts, retains, and monetizes patients long-term.
Key Takeaways:
✅ Launch a Membership Program for predictable revenue (Use BoomCloud™ to automate it).
✅ Optimize for Local SEO to rank on Google and attract organic traffic.
✅ Run Social Media & Retargeting Ads to convert visitors into patients.
✅ Leverage Referral Marketing to turn happy patients into promoters.
Ready to Scale? Schedule a Demo with BoomCloud™ and start building predictable, recurring revenue today!
New practice? No problem. With the right marketing strategy, you’ll go from empty chairs to fully booked in no time.
