Is Your Dental Website a Cash Magnet or a Digital Ghost Town?

June 18, 2025
Topics: Dental
Written by: Keilani

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

The Brutal Truth About Your Dental Website

Brace yourself. Most dental websites are about as useful as a toothbrush in a candy store.

They look nice. They have stock smiles. But they don’t do the ONE thing that matters: Make you money while you sleep.

Patients visit. They click around. They leave. You keep paying Google for more clicks. And the cycle repeats.

Today, we smash that cycle to pieces.
This is your Jordon Comstock x Dan Kennedy x Russell Brunson guide to turning your dental website into a patient-converting, loyalty-building, MRR-generating machine.


Dr. Murphy’s $5k Website That Made $0

Dr. Murphy was pumped about his shiny new dental website. $5,000 later, it was gorgeous — clean fonts, big hero image, smiling family stock photos.

But 6 months in?
No Smile Club members.
No predictable revenue.
Just a prettier version of his old site… and the same feast-or-famine cash flow.

Sound familiar?

One day, Dr. Murphy found BoomCloud™, fired his cousin’s “designer,” and rebuilt his site with pro strategies.

12 months later:
✅ 480 Smile Club sign-ups.
✅ $19,200 MRR.
✅ $230,400 ARR.
✅ Loyal patients who accept treatment 2–4X more than walk-ins.

What changed? His dental website went from digital brochure to sales engine.


Pretty Sites Don’t Pay the Rent

Dan Kennedy would slap you if you thought branding = profit.
Russell Brunson would ban you from Clickfunnels if your CTA was hidden in your footer.

Here’s the truth:
A successful dental website does ONE thing:
It sells.

Your homepage. Your Smile Club page. Your treatment pages.
Every pixel should push patients toward an action: Book, Join, Pay.


Must-Have Elements of a Revenue-Generating Dental Website

Not all websites are created equal.
Here’s the proven checklist that dental websites MUST have if you want loyal patients and stacked MRR:


1️⃣ Hero Banner With a Clear Promise

Your headline should scream the benefit:
“Join Our Smile Club — Save Money and Keep Your Smile Healthy for Life!”

No fluff. No Latin filler text.


2️⃣ Real Patient Photos

No more stock teeth!
Show happy patients, real smiles, local faces.


3️⃣ 1-Click Smile Club Sign-Up

Use BoomCloud™ to embed your plan sign-up right on the homepage.
No PDFs. No phone tag.


4️⃣ Trust Triggers

  • Google Reviews widget. ⭐️⭐️⭐️⭐️⭐️

  • Association badges (ADA, AGD).

  • Real testimonials with names.


5️⃣ Mobile-First, Speed-Obsessed Design

80% of patients visit on mobile.
If your site loads slow? 53% bounce instantly.

Use Google PageSpeed Insights to check.


6️⃣ High-Converting Calls To Action

Every page ends with:
“Join the Smile Club Today.”
“Book Your Appointment Now.”

Not “Contact Us.” Not “Learn More.” SELL.


7️⃣ Automated Follow-Up

Use BoomCloud™ integrations for:

  • Email reminders.

  • Renewal nudges.

  • Birthday specials.

Your site keeps selling while you sleep.


Data: Why This Works

  • Membership patients spend 2–4X more than non-members.

  • 80% of revenue in the best practices comes from 20% loyal patients.

  • MRR smooths out cash flow dips (goodbye, empty summer months).

Your dental website is not a business card — it’s your best salesperson.


‍♂️ Case Study: Dr. Nina’s Smile Club

Dr. Nina’s old site got clicks, not cash.

She installed BoomCloud™, hired real dental web designers, and used all the tricks above.

  • $25/month Smile Club plan.

  • 720 active members in 10 months.

  • $18,000 MRR ($216k ARR).

Now she laughs at insurance denials.


How to Audit Your Dental Website Right Now

Quick Test:

  • Is there a clear Smile Club button on your homepage?

  • Does it work on mobile?

  • Can a grandma sign up in 60 seconds or less?

  • Do you have trust badges & real reviews?

  • Are your pages fast?

If you answered “no” to any of these — you’re bleeding money.


Offer: Fix It Today

Here’s the Jordon-approved action plan:

1) Get BoomCloud™
Create a free account now!

2) Download the free Million-Dollar Membership Plan Ebook
Grab it here.

3) Audit your site with your team
Use the checklist above. Be ruthless.

4) Take the Six-Figure Membership Course
Learn the secrets now.

5) Book a BoomCloud™ Demo
Schedule it here.

This is how you turn your dental website into an unstoppable revenue machine.


FAQs

Do I need to redesign my entire dental website?
Probably. Most sites are outdated and not built for modern patient habits.

How fast can I see ROI?
Most BoomCloud™ practices add $10k–$30k MRR in 12–18 months.

Do membership patients really spend more?
Yes! Data shows they accept more treatment, come more often, and stick around.


Your Dental Website = Your Silent Sales Beast

Stop hoping patients will sign up.
Stop wasting clicks on pretty pages with zero conversion.

Your dental website should:
✅ Sell your Smile Club.
✅ Automate payments.
✅ Fill your chairs.
✅ Predict your cash flow.

BoomCloud™ + a conversion-focused website = the unstoppable practice you’ve always wanted.


Ready to Build Yours?

Don’t wait for “next year.”
Your competition isn’t.


Helpful Resources

Download the million-dollar membership plan ebook

Take The Six-Figure Patient Membership Plan Course

Schedule a Demo of BoomCloud™

Create Your BoomCloud™ Account For FREE

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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