Your Marketing is Costing You Patients (Here’s How to Fix It)
Let’s talk about internet marketing for dentists
You run an ad, get a few clicks, and end up with price-shopping, no-show patients who “need to check with their insurance.”
Meanwhile, the practice down the street is:
✅ Ranking #1 on Google.
✅ Running ads that actually CONVERT.
✅ Attracting HIGH-QUALITY patients (not just deal seekers).
Why? Because they’re using direct response marketing and promoting a membership plan instead of playing the PPO write-off game.
In this guide, you’ll learn:
✅ How to attract high-value patients using SEO, ads & retargeting.
✅ How to build a patient membership plan that drives recurring revenue (MRR & ARR).
✅ How to use Dan Kennedy’s 10 rules of direct response marketing to dominate your local market.
Let’s dive in.
How a Dentist Used Internet Marketing to 10X His Practice (Without PPOs)
Meet Dr. Jason Miller.
He was:
❌ Spending thousands on ads with NO return.
❌ Frustrated with low-quality PPO patients.
❌ Desperate for a marketing strategy that actually worked.
Then, he made one simple shift—he STOPPED chasing insurance-based patients and STARTED marketing his membership plan using SEO, ads & retargeting.
Fast forward 12 months:
1,200+ membership patients enrolled.
MRR hit $41,000.
ARR surpassed $492,000.
That’s the power of SMART internet marketing.
The Best Internet Marketing Strategies for Dentists
Step 1: Define Your Ideal Customer Profile (ICP)
RULE #1: Not all patients are equal. Some bring profit, loyalty & referrals, while others bring headaches, cancellations & PPO discounts.
How to Find High-Value Patients:
✅ Look at your best patients—what do they have in common?
✅ Target middle-to-high-income patients who value dental care.
✅ Attract patients who want predictable costs (aka, membership patients).
Why This Works:
✔️ You STOP attracting “cheap” PPO patients.
✔️ You build a patient base that actually VALUES your services.
✔️ You optimize revenue per patient.
Want an easy way to manage memberships? Check out BoomCloud™
Step 2: Build an Online Funnel That Converts Visitors into Patients
Funnels > Websites.
Most dental websites are boring digital brochures that don’t drive action.
Instead, build a simple online funnel:
✅ Landing Page – A focused page for your membership plan.
✅ Lead Magnet – “Download Our Free Guide: How to Save 30% on Dental Care Without Insurance!”
✅ Call to Action (CTA) – “Join Our $35/Month Membership Plan Today!”
Why This Works:
✔️ You capture leads instead of losing visitors.
✔️ It creates urgency & exclusivity.
✔️ Patients feel like they’re getting a VIP offer.
Step 3: Rank #1 on Google Using SEO (FREE Patients, No Ads Needed)
RULE #2: If you’re not ranking on Google, you don’t exist.
How to Get on Page 1 of Google:
✅ Use ChatGPT to generate blog ideas & content.
✅ Publish SEO-optimized blogs on WordPress.
✅ Use Moz to track Domain Authority & keyword rankings.
Best Blog Topics for SEO:
“Dental Implants vs. Dentures: Which is Right for You?”
“How to Save Money on Dental Care Without Insurance”
“5 Myths About Teeth Whitening (Dentist-Approved Advice!)”
Why This Works:
✔️ More website traffic = more patient inquiries.
✔️ SEO content builds trust & authority.
✔️ Google rewards well-optimized content with higher rankings.
Want to rank #1 for “Best Dentist in [City Name]”? Check out BoomCloud™
Step 4: Run Facebook, Instagram & TikTok Ads That Actually Convert
RULE #3: Cold Ads Get Attention. Retargeting Ads Get Patients.
Best Dental Ads for Social Media:
✅ Cold Ads: “No Dental Insurance? No Problem! Join Our $35/Month Membership Plan.”
✅ Retargeting Ads: “You Checked Us Out… Ready to Save on Dental Care?”
✅ Testimonial Ads: “See How Sarah Saved $800 With Our Plan!”
Why This Works:
✔️ Cold ads bring in NEW patients.
✔️ Retargeting ads remind them to book.
✔️ Social proof (testimonials) increases conversions.
Want to automate your membership plan? Check out BoomCloud™
Step 5: Apply Dan Kennedy’s 10 Rules of Direct Response Marketing
Dan Kennedy is the king of direct marketing. Here are his 10 commandments to turn clicks into actual paying patients:
✅ Be Specific – “Save 30% on Dental Care” > “Great Dental Care”
✅ Use Urgency – “Limited Spots Available – Enroll Today!”
✅ Make It About THEM – “Affordable Dental Care for Busy Families.”
✅ Always Have a CTA – “Call Now to Lock in Your Discount.”
✅ Follow Up (Relentlessly) – Retarget, email, text, CALL them.
✅ Make a BIG Promise – “100% Money-Back Guarantee on Memberships.”
✅ Use Social Proof – Patient testimonials & Google reviews.
✅ Track & Test Everything – Run A/B tests on ads & offers.
✅ Sell the Dream – “Imagine Never Dealing with Insurance Again!”
✅ Build Recurring Revenue – A membership plan = patient retention & predictable income.
Want to create predictable revenue? Check out BoomCloud™
How BoomCloud™ Helped a Dentist Scale to $500K in Recurring Revenue
Dr. Emily Carter was sick of chasing insurance payments.
What She Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used SEO & ads to attract high-quality patients.
✔️ Ran retargeting ads to convert website visitors.
Results in 12 Months:
1,800 patients joined her membership plan.
MRR hit $42,000/month.
ARR grew to $504,000/year.
Now, Dr. Carter has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Final Thoughts on internet marketing for dentists: If you’re not using SEO, ads & a membership plan, you’re missing out on high-quality patients & predictable revenue.
The future of dentistry is membership-based. Are you ready to take control of your revenue? Start today with BoomCloud™.
