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Innovative Ideas for Dental Clinic: Stand Out, Scale Up, and Smile More

January 06, 2025
Written by: Jordon Comstock

Innovative Ideas for Dental Clinics

Let’s be real: the dental world can feel like a sea of sameness. Same ads, same insurance headaches, same waiting room music. (If you’re still playing elevator jazz, we need to talk.) It’s time to inject some creativity and innovative ideas for your dental clinic to stand out, serve patients better, and grow revenue like never before.

Here are three game-changing ideas to revolutionize your practice, boost patient loyalty, and make your team actually enjoy coming to work.


1. Membership Style Dental Practice: The Netflix of Dentistry

Say goodbye to insurance drama and hello to predictable revenue. A membership style dental practice offers patients affordable, transparent care while creating steady income for your clinic.

What’s a Membership Program?

Patients pay a monthly or annual fee for routine care and discounts on treatments. It’s like Netflix, but instead of binge-watching shows, they’re getting healthier teeth.


Plan Examples

  • Basic Plan: $25/month for cleanings, exams, and X-rays.
  • Premium Plan: $50/month for routine care plus 20% off crowns, implants, and veneers.
  • Family Plan: $90/month for up to four family members with preventive care and discounts.

Benefits of Membership Plans

For Patients:

  • No surprise bills.
  • Affordable monthly payments.
  • Discounts on big-ticket procedures.

For Practices:

  • MRR (Monthly Recurring Revenue): Steady income, rain or shine.
  • Patient Loyalty: Members are more likely to return and refer.
  • Higher Case Acceptance: Transparent pricing removes sticker shock.

For Team Members:

  • Less time chasing insurance claims.
  • More time focused on patient care.
  • Happier patients = happier staff.

2. Digital Marketing Magic: Reach Patients Where They Are

If you’re not online, you’re invisible. Patients search for everything—from coffee shops to crowns—on Google and social media. Here’s how to make sure they find you:

PPC Ads

Run Google Ads targeting keywords like “affordable dentist in [city]” or “dental membership plans.”

SEO That Works

Optimize your website for location-based searches and include engaging blog posts. (Pro Tip: Use ChatGPT to crank out content like a pro.)

Social Media That Doesn’t Suck

Automate posts with Meet Edgar to stay active without lifting a finger. Highlight success stories, patient testimonials, and membership benefits.


3. Community Marketing: Build Local Love

Dentistry is personal, and nothing builds trust like getting involved in your community.

Ideas to Try:

  • Sponsor local youth sports teams.
  • Host free dental care days for underserved populations.
  • Partner with small businesses to offer membership plans to their employees.

Case Study: How 7 to 7 Dental Scaled to $1 Million ARR

Justin Koch and the team at 7 to 7 Dental are proof that innovative ideas can transform a practice. With the help of BoomCloud™, they scaled their membership program to over $1 million in ARR.


Step 1: Tailor the Membership Plan

7 to 7 Dental targeted their Ideal Customer Profile (ICP)—patients who valued high-quality, insurance-free care.


Step 2: Partner with Small Businesses

They reached out to local employers, offering group discounts that attracted hundreds of patients without dental insurance.


Step 3: Double Down on Digital Marketing

  • Ran PPC campaigns targeting “dental care without insurance.”
  • Optimized their website for membership-related keywords.
  • Promoted the plan on social media with engaging posts.

Step 4: Community Outreach

Justin’s team sponsored events, ran free care days, and became a household name in their local area.


The Results:

  • Active Members: 2,200.
  • MRR: $85,000.
  • ARR: Over $1 million.
  • Case Acceptance: Jumped by 50%.

Justin says, “BoomCloud™ made it easy to manage our membership plan and focus on what matters—our patients.”


Why BoomCloud™ Is the MVP

BoomCloud™ isn’t just software—it’s the engine that powers your membership program.

What BoomCloud™ Does:

  • Automates renewals and billing.
  • Tracks real-time data on members and revenue.
  • Offers flexible plan options to fit any patient’s needs.

Ready to Transform Your Clinic?

It’s time to stop being another face in the crowd. By implementing these innovative ideas for your dental clinic, you’ll build loyalty, attract new patients, and grow your revenue faster than ever.

Click HERE to schedule your free BoomCloud™ demo and start scaling your practice today.


Resources: 

My Top Podcasts

Download "The Million Dollar Dental Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

Membership Plans For Optometrists

vision-membership-plan-ebook Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

What is BoomCloud™?

BoomCloud is a software platform that allows you to create, manage & grow your own membership program. Build unlimited plans, track recurring revenue, active members metrics. Integrate your online membership enrollment with your website & start growing recurring revenue. Schedule a demo!

Fire The PPOs With These Proven Strategies!

Discover how to break free from the grip of PPOs and transform your practice into a thriving, profitable business. Imagine better cash flow, higher profits, and stronger patient relationships. It’s not a dream – it’s a reality waiting for you.

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Watch a BoomCloud™ Demo

Power your patient membership program, Create recurring revenue, improve patient loyalty & maximize patient spend. 

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

Calculate Your Potential

with BoomCloud™

Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

Revenue Calculator

 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

PPO Loss Calculator