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Increase Value Before You Place Your Optometry Practice for Sale

January 02, 2025
Written by: Jordon Comstock

Thinking about selling your optometry practice? Before you hang that “Optometry Practice for Sale” sign, let’s talk about value. We’re not just talking about your fancy exam equipment or the designer frames on your shelves—we’re talking about the real value buyers are looking for: a well-oiled business engine that attracts, retains, and expands patient relationships.

In this guide, we’ll cover how to create a marketing engine, a retention engine, and a revenue-expansion engine to boost your practice’s worth. Spoiler: patient membership plans (powered by BoomCloud™) are the not-so-secret ingredient to making your practice irresistible to buyers. Plus, we’ve got a killer case study to show you how it’s done. Let’s dive in.


The Three Engines That Drive Practice Value

When buyers look at an optometry practice, they’re not just seeing what’s on the surface. They want a business that generates consistent, scalable revenue—and that starts with three core systems.


1. The Marketing Engine

Your marketing engine brings new patients through the door. Without it, your practice is like a pair of frames with no lenses—useless.

How to Build a Marketing Engine

  • SEO: Get your website to rank on Google for searches like “best optometrist near me.”
    • Include local keywords and keep your Google Business Profile updated.
    • Write blogs like “Top Tips for Choosing Glasses” to attract clicks.
  • PPC Ads: Run Google Ads targeting keywords like “affordable eye exams” or “designer frames.”
  • Social Media: Post about your services, showcase happy patients (with permission), and share promotions.

2. The Retention Engine

It’s easier (and cheaper) to keep patients than to find new ones. A strong retention engine ensures patients stick around—and come back regularly.

How to Build a Retention Engine

  • Membership Plans: Patients who subscribe to a membership plan are 2–3x more likely to return for routine care.
  • Communication Tools: Use platforms like Weave™ to send appointment reminders, follow-ups, and birthday messages.
  • Patient Experience: Make every visit a VIP experience with personalized care and minimal wait times.

vision-membership-plan-ebook

Download our Ebook on how to create a vision membership plan and increase your practice valuation!


3. The Revenue-Expansion Engine

This engine boosts the average revenue per patient, turning one-time visits into consistent, high-value relationships.

How to Build a Revenue-Expansion Engine

  • Upsell Premium Products: Encourage upgrades like anti-glare lenses or designer frames.
  • Membership Perks: Offer discounts on high-margin items for members.
  • Data-Driven Insights: Use tools like BoomCloud™ to track patient spending and identify opportunities for growth.

Case Study: How VisionMax Optics Increased Value Before Selling

Let’s look at how VisionMax Optics, an optometry practice in San Diego, built these three engines and transformed their business before placing it for sale.


The Problem

VisionMax had solid patient volume but struggled with:

  • High churn rates (patients weren’t returning).
  • Inconsistent revenue.
  • Low patient spend on premium products.

The Solution: Membership Plans with BoomCloud™

They launched a $35/month membership plan offering:

  • One free eye exam per year.
  • 15% off glasses, contact lenses, and lens upgrades.
  • Priority scheduling and exclusive sales access.

The Results (Brace Yourself)

1. Monthly Recurring Revenue (MRR): $42,000

With 1200 active members, VisionMax generated $42,000/month in predictable income.


2. Annual Recurring Revenue (ARR): $504,000

That’s $504,000/year—guaranteed, regardless of patient volume.


3. Average Patient Spend: $950/Year

Membership patients spent nearly $950/year on premium frames, specialty lenses, and other products—40% more than non-members.


4. Active Members: 1200+

Memberships attracted uninsured patients & small business owners, kept them loyal, and reduced churn by 50%.


5. Practice Sale Value: +30% Increase

The predictable revenue and higher patient retention made VisionMax significantly more attractive to buyers, resulting in a 30% increase in sale value.


What Made the Difference?

  • BoomCloud™ Automation: They used BoomCloud™ to handle billing, renewals, and analytics, freeing up time to focus on patient care.
  • Retention Tools: Targeted campaigns (powered by BoomCloud™ and Weave™) reactivated lapsed patients and brought them into the membership program.
  • Increased Revenue Per Patient: Discounts and perks encouraged members to spend more on high-margin items.

How BoomCloud™ Powers These Engines

If you’re serious about increasing your practice’s value, BoomCloud™ is the tool you need. It’s not just about memberships—it’s about transforming how your practice operates.


Why BoomCloud™ Is Essential for Sellers

1. Automates Membership Management

BoomCloud™ handles recurring payments, renewals, and tracking, so your MRR and ARR are rock-solid.


2. Tracks Revenue Metrics

Get real-time insights into patient spend, membership growth, and profitability—all data buyers love to see.


3. Attracts Uninsured Patients

BoomCloud™ helps you create plans that appeal to uninsured patients, turning them into loyal, high-value customers.


4. Streamlines Patient Communication

BoomCloud™ integrates with tools like Weave™ to send targeted messages, reminders, and promotions that keep patients engaged.


5. Boosts Revenue Per Patient

Membership perks like discounts and exclusive offers encourage patients to buy more—and spend more—during each visit.


FAQs About Increasing Practice Value with Membership Plans

How do membership plans improve practice sale value?
Membership plans create predictable revenue (MRR/ARR) and demonstrate strong patient loyalty, which are huge selling points for buyers.

Can BoomCloud™ work with my current systems?
Yes! BoomCloud™ integrates with most practice management software for seamless implementation.

What’s the ROI on a membership plan?
Practices using BoomCloud™ often see a 10x ROI, thanks to higher revenue, patient retention, and referral growth.

How do I market a membership plan?
BoomCloud™ provides marketing templates, in-office materials, and email campaigns to promote your plan effectively.


Conclusion: Build Before You Sell

If you’re planning to place your optometry practice for sale, don’t just list it as-is—make it irresistible. By building a marketing engine, a retention engine, and a revenue-expansion engine, you can boost your practice’s value and attract buyers willing to pay top dollar.

And with tools like BoomCloud™, you can make it happen without breaking a sweat. From automated billing to real-time analytics, BoomCloud™ turns membership plans into a profit-driving machine that adds value to your practice—and makes your next move even sweeter.

So, what are you waiting for? Start building your engines, grow your MRR and ARR, and watch the offers roll in. Because the best practices don’t just sell—they thrive.

My Top Podcasts

Download "The Million Dollar Dental Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

Membership Plans For Optometrists

vision-membership-plan-ebook Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

What is BoomCloud™?

BoomCloud is a software platform that allows you to create, manage & grow your own membership program. Build unlimited plans, track recurring revenue, active members metrics. Integrate your online membership enrollment with your website & start growing recurring revenue. Schedule a demo!

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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