Increase Valuation With Dental Memberships: Your Secret Weapon for Massive Exit

June 28, 2025
Topics: Dental
Written by: Ally Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Hey, smile slingers! It’s your boy Jordon Comstock here — CEO of BoomCloud™, evangelist of predictable profit, and the guy who wants you to retire on a private beach while your practice sells for a jaw-dropping multiple.

Today’s truth bomb: If you think PPOs, sporadic big cases, or expensive ads are the ticket to a high practice valuation — you’re dead wrong.

The REAL secret?
Recurring revenue. Loyal patients. Predictable cash flow.
Translation: Membership plans.

Strap in, doc. I’m about to show you exactly how to increase valuation with dental memberships — using Hook, Story, Offer & the Epiphany Bridge. Just like my marketing heroes Russell Brunson & Dan Kennedy taught me.


Sell for 2X More Than Your Neighbor

Dentistry is changing fast. Corporate DSOs and private buyers don’t want roller-coaster revenue anymore. They want predictable MRR (Monthly Recurring Revenue) and locked-in patient loyalty.

✅ A practice with a membership plan and stable recurring income can command 1.5X to 2X HIGHER EBITDA multiples than a traditional PPO-dependent shop.
✅ According to Dental Economics, patients on a membership plan spend 2–4X more per year.
✅ And guess what? Buyers drool over that loyal patient base because it guarantees future profit.

So if you ever plan to exit (and cash out big)… membership = non-negotiable.


STORY: Dr. Alex’s $1M Valuation Bump

Let’s get real. Meet Dr. Alex. Brilliant cosmetic dentist. Great reviews. Busy schedule. But when he looked to sell? Valuation came in at a sad 3.2X EBITDA.

Why?
70% PPO patients.
No recurring revenue.
High marketing spend.
Low revenue per patient.

So he did something smart: launched a membership plan with BoomCloud™.

One year later:

  • 450 members paying $35/month

  • $15,750 MRR = $189,000 ARR (Annual Recurring Revenue)

  • Members spent 2.7X more on implants & cosmetic upgrades.

  • Referrals skyrocketed.

When he revalued the practice? His multiple jumped to 4.8X EBITDA — adding $1.2 million to the sale price.

Not bad for a plan that took 30 minutes to set up with BoomCloud™.


THE MATH: How Dental Memberships Add Instant Equity

Let’s break it down with real numbers.

Example:

Metric Without Membership With Membership
Average annual revenue $900,000 $1,200,000
Recurring revenue $0 $150,000
EBITDA multiple 3.5X 5X
Valuation $3.15M $6M

Boom. You didn’t even work more hours — you just plugged in a membership plan and cashed in.


OFFER: Steal My Simple System to Increase Valuation With Dental Memberships

Here’s exactly how to replicate Dr. Alex’s success (and then some):

Step 1: Build an Irresistible Plan

  • Include cleanings, exams, X-rays.

  • Add discounts on big procedures.

  • Sweeten the pot: free whitening pen or custom mouthguard at signup.

Step 2: Automate with BoomCloud™

  • Visit BoomCloudApps.com.

  • Create, manage, and scale your plan legally.

  • Auto-charge credit cards every month. Zero awkward billing calls.

Step 3: Train Your Team

  • Equip your front desk with plug-and-play scripts.

  • Incentivize them to sign up patients — think Starbucks cards, team bonuses.

Step 4: Market Like a Boss

  • Pin your membership page to your website.

  • Promote it on social.

  • Send emails: “Ditch insurance, save $$$, join today.”


My “Holy Crap, This Changes Everything” Moment

Before BoomCloud™, my family’s practice lived and died by insurance games and unpredictable big cases. Some months, we’d crush it. Others? Nada. We had ZERO membership revenue.

Then I discovered how gyms, Netflix, and Amazon Prime dominate with subscription models. It hit me: Dentistry can do the same thing.

We created BoomCloud™ to make it dead simple for practices to launch and grow membership plans. Fast forward: thousands of docs now use it to build unstoppable recurring revenue and sky-high valuations.


Quick Tips to Juice Your Valuation

Sign-Up Bonuses:
“Join today, get free whitening for life!”

Referrals:
“Refer a friend, get a $50 treatment credit.”

Scarcity:
“First 50 sign-ups this month get a free electric toothbrush.”

Celebrate Members:
Spotlight them on social — builds FOMO.

Track MRR & ARR:
BoomCloud™ shows you EXACTLY how much future revenue buyers will drool over.


FAQs: Increase Valuation With Dental Memberships

Do memberships really affect practice value?
Heck yes. Buyers love predictable income and loyal patients. It lowers risk — which means a bigger check for you.

How much should I charge?
$25–50/month for adults, $15–30/month for kids. Keep it simple.

Do I still take insurance?
If you want. Many docs use memberships + PPO to cover all bases.

How fast will I see results?
Many practices get 50–100 members in the first 3 months. That’s instant MRR.

Is BoomCloud™ legal?
100%. It’s built to comply with state laws — so you sleep easy.


Your Future Valuation Wants You to Take Action Today

Stop grinding for unpredictable checks. Stop letting PPOs drain your margin. Stop leaving money on the table when you sell.

✅ Lock in loyal patients.
✅ Stack MRR & ARR.
✅ Command a higher multiple when you cash out.

Ready to increase valuation with dental memberships? BoomCloud™ is your shortcut. Check it out at BoomCloudApps.com — and start building the practice buyers fight over.


✅ Suggested Internal Links:

Suggested Outbound Links:

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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