Alright, dental dynamos, let’s cut to the chase: If you want to crush it in today’s dental market, you need an in-house dental plan. And guess what? A killer in-house dental plan enrollment form is your golden ticket to signing up more patients, building loyalty, and making it rain predictable, recurring revenue. I’m talking about a form so simple and irresistible that patients can’t wait to put pen to paper (or, you know, fingers to keyboard) and become a member.
So, buckle up! We’re going to talk about how to create that perfect enrollment form, the marketing strategies that’ll drive more sign-ups than a Black Friday sale, and how to use BoomCloud™ to automate and manage your plan like a total boss.
Download our In House Dental Plan Enrollment Form & other templates, forms & scripts for your dental practice!
Step 1: Create a Foolproof Enrollment Form
Your in-house dental plan enrollment form should be stupidly simple. No one wants to feel like they’re applying for a mortgage when all they want is affordable dental care. Here’s how to make it quick and easy:
What to Include on Your Form:
- Patient Information: Name, address, phone number, email. Keep it basic, but accurate.
- Plan Details: Clearly outline what the plan includes. Preventive care? Discounts on major work? Spell it out.
- Payment Options: Make it easy to pay monthly or annually. Include auto-pay options for maximum convenience.
- Terms & Conditions: Keep it short and readable. No one likes fine print, but it’s necessary.
- Signature: A quick sign-and-go (digital signatures work, too!).
Pro Tip: Make your form digital and mobile-friendly. The easier it is for patients to enroll on the spot, the more sign-ups you’ll get.
Step 2: Market the Heck Out of Your Membership Plan
Creating a fantastic membership plan is just the beginning. Now, it’s time to let the world know about it! Here’s how to do it:
PPC Ads: Instant Traffic, Instant Results
Want to get in front of patients fast? PPC (Pay-Per-Click) ads are your best friend. Use Google Ads to target people searching for terms like “affordable dentist near me” or “dental plan with no insurance.”
- Highlight Your Plan: “No insurance? No problem! Join our in-house dental plan today.”
- Use Urgency: “Sign up this month and get a free teeth whitening kit!”
Why It Works: PPC ads put your practice in front of potential patients when they’re actively looking for dental care. Cha-ching!
SEO: The Gift That Keeps On Giving
SEO (Search Engine Optimization) is like planting seeds that keep growing over time. Optimize your website to rank high for searches like “best in-house dental plan” or “local dentist membership.”
- Create a Blog: Write posts like “Top 5 Reasons to Join a Dental Membership Plan” or “How to Save Money on Dental Care Without Insurance.”
- Local SEO: Make sure your Google My Business profile is updated with your membership plan info.
Why It Works: Ranking high in search results means a steady flow of organic (read: free) traffic to your site.
Referral Programs: Get Your Patients Talking
Turn your existing patients into your marketing team. Offer incentives for referrals, like a $50 credit when they refer a friend who joins your membership plan.
- Make It Easy: Give out referral cards or create a simple online form.
- Reward Generously: Make sure both the referrer and the new member get something awesome.
Why It Works: People trust recommendations from friends and family. It’s like having your very own squad of hype-men and hype-women.
Social Media Marketing: Be Unforgettable
From Facebook to Instagram, social media is where your patients hang out. Post about your membership plan, share patient success stories, and run fun contests.
- Use Eye-Catching Visuals: Show off happy patients or post a video explaining how easy it is to sign up for your plan.
- Run Targeted Ads: Reach local families who could benefit from your in-house dental plan.
Why It Works: Social media humanizes your practice and makes it more relatable. Plus, it’s a fantastic way to keep your audience engaged.
Why Membership Plans Beat PPOs and Cash Patients
Here’s where it gets juicy. Membership patients have a 40%+ case acceptance rate, compared to just 35% for PPO patients and a measly 24% for cash patients. And it gets even better: Membership patients spend 2X to 5X more than their PPO and cash counterparts. Why? Because they’re committed, baby!
Why Membership Patients Spend More:
- They Feel Invested: When people pay for a membership, they’re more likely to make the most of it. That means more cleanings, more treatments, and more revenue for you.
- Predictable Costs: Membership plans give patients peace of mind. They know what to expect, so they’re not afraid to say yes to additional treatments.
- VIP Treatment: Members feel special. And special people spend more. It’s science. (Okay, not really, but you get the idea.)
How to Set Up Your Membership Plan
1. Choose Your Pricing Structure
- Individual Plan: $30-$50/month. Includes two cleanings, exams, and X-rays per year, plus discounts on treatments.
- Family Plan: Offer discounted rates for families with multiple members. Parents love a good deal!
2. List Out the Benefits
Keep it simple and crystal clear. “Two free cleanings per year, 15% off major treatments, and priority scheduling.”
3. Use BoomCloud™ to Manage It All
Running a membership plan manually? No, thanks. BoomCloud™ automates billing, tracks renewals, and gives you real-time insights into your MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue). It’s like having a financial wizard on your team.
Learn More About BoomCloud™: BoomCloud™ – Membership Plan Software
Case Study: How BoomCloud™ Transformed Happy Smiles Dental
Let me tell you about Happy Smiles Dental. They launched a membership plan using BoomCloud™ and absolutely crushed it. Here’s the breakdown:
- Members Signed Up: 1,500 patients at $40/month
- Monthly Recurring Revenue (MRR): $60,000
- Annual Recurring Revenue (ARR): $720,000
- Increased Patient Spend: Membership patients spent 4X more on treatments like whitening and implants compared to PPO patients.
The Result?
Happy Smiles Dental saw a huge boost in patient loyalty and profitability. BoomCloud™ made managing the membership plan a breeze, and the practice became less dependent on low-paying insurance plans. Mic drop.
Check Out BoomCloud™: BoomCloud™ – Membership Plan Software
Final Thoughts: Make Memberships Your Secret Weapon
If you want to grow your practice, stop relying solely on insurance and cash patients. Create an easy-to-use in-house dental plan enrollment form, market the heck out of your membership plan, and watch your practice thrive. With BoomCloud™, you’ll have everything you need to manage and scale your plan effortlessly.
Ready to transform your practice and make more money with less stress? Sign up for BoomCloud™ today!
Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Now go out there, make your practice irresistible, and dominate the dental world like the rockstar you are!
Download our In House Dental Plan Enrollment Form & other templates, forms & scripts for your dental practice!
