How to Use Dental Marketing Videos to Drive MRR, Loyalty & Growth

May 31, 2025
Topics: Dental
Written by: Lisa Rasmussen

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Still Using Stock Toothbrush Photos? No Wonder You’re Not Getting Patients.

Let’s face it — your dental marketing videos probably suck.

They either look like:

  • A hostage situation in front of your reception desk

  • A weird PowerPoint with flute music

  • Or worse… a slideshow of molars with Comic Sans captions

And guess what?

Patients don’t buy boring.

But what does work?
Dental marketing videos that tell stories, spark trust, and sell value — especially when tied to a membership program that builds loyalty, increases patient spend, and creates that sweet, sweet MRR.

You don’t need a Hollywood budget.
You need a strategy, a smartphone, and the BoomCloud™ dental membership engine running in the background.


Story: From “Cringe” to Cash Flow — How One Dentist Made $22K MRR with Videos

Meet Dr. Kyle Benson. He’s a general dentist from Kansas City who hated cameras more than floss.

But last spring, he was desperate. New patient numbers were flat. His ad budget was toast. And he needed a better way to get quality patients — not coupon clippers.

He took a leap and filmed 6 raw, authentic, no-BS videos using his iPhone and a ring light from Amazon.

  • Video 1: “Why I Created the Smile Club”

  • Video 2: “How to Save 20% On Dental Care Without Insurance”

  • Video 3: “Here’s What $29/Month Gets You”

  • Testimonial 1: “Mary’s Story – Avoiding a $1,200 Bill”

  • Testimonial 2: “Single Dad Joins Membership Plan”

  • FAQ Video: “How Our Membership Plan Works”

He ran them on Facebook + Instagram + email funnels — all pointing to a BoomCloud™ landing page.

6 months later:

  • 35K+ views

  • 480 membership sign-ups

  • $22,450 MRR

  • 91% plan retention

  • Front-desk stress down 40%

Dr. Kyle’s secret wasn’t Hollywood. It was honesty + BoomCloud™ automation.


Want to Build MRR with Dental Marketing Videos? Steal This Framework.

Here’s the deal:

Great video content isn’t about polish — it’s about power.

Specifically, the power to:

✅ Educate
✅ Connect
✅ Convert
✅ Retain

Now imagine combining that power with a membership offer that delivers recurring revenue and treatment acceptance on autopilot.

With BoomCloud™ handling:

  • Plan creation

  • Auto-billing

  • Renewal reminders

  • Revenue tracking (MRR, ARR, churn)

Your videos become the engine that drives your growth strategy.

Start your video-driven membership system with BoomCloud™


From 1-Time Ads to Lifetime Value

Most dentists make videos like this:

  • $99 new patient special

  • “We love smiles!” (with zero proof)

  • Cheesy animated toothbrushes

But when they realize that video can SELL VALUE — especially when paired with a membership plan — they unlock a different level.

They go from:

  • Discount-hunters

  • Unpredictable revenue

  • One-time visit mentality

To:

  • Educated, loyal patients

  • Predictable, scalable MRR

  • Recurring payments every. single. month.

That’s not marketing. That’s freedom.


7 Dental Marketing Video Types That Convert Viewers to Members

The Origin Story Video

What to Say: Why you started your practice, why you built a membership plan, and how it helps patients.

Where to Use: Homepage, email welcome sequences


The “Why Our Membership Saves You Money” Video

Show: A side-by-side of paying cash, using insurance, or joining your plan.

Where to Use: Ads, blog posts, pricing pages


The “What’s Included” Explainer

Breakdown: $29/month = 2 cleanings, 1 exam, 20% off treatment, etc.

Where to Use: Landing pages, in-office TVs


Patient Testimonials (Real Ones)

Record: Members talking about how they saved, stayed consistent, or finally got that crown.

Where to Use: Social media, YouTube, retargeting ads


The FAQ Rapid-Fire Video

Answer:

  • Can I use this with insurance?

  • What happens if I cancel?

  • How do I sign up?

Where to Use: On BoomCloud™ sign-up page, link in confirmation email


The “How to Join” Walkthrough

Demo: How easy it is to sign up (desktop & mobile). Use BoomCloud’s interface.

Where to Use: Email funnels, Facebook remarketing


Treatment Case Studies

Show: A real member who accepted $3,000+ in treatment they’d have skipped without a membership discount.

Where to Use: YouTube channel, treatment room TVs


Pro Tips for Creating Dental Marketing Videos That Don’t Suck

Keep It Mobile-First

  • Shoot vertical for Reels & TikTok

  • Use subtitles (85% of videos are watched on mute)


Optimize for Conversions

  • End with a CTA: “Join our plan at [yourdomain.com]”

  • Use BoomCloud™’s custom sign-up links


Be Human, Not a Robot

  • Don’t read a script — talk like you would to your aunt

  • Smile, joke, be you


️ Use Basic Tools

  • iPhone camera (fine)

  • Ring light ($20 on Amazon)

  • Lavalier mic ($35 and totally worth it)


Why Video + Membership = Growth on Autopilot

Here’s how pairing dental marketing videos with BoomCloud™ drives serious ROI:

Metric Standard Practice With BoomCloud™ + Video
Revenue Per Patient $750–$900/year $2,000–$3,000+/year
Treatment Acceptance ✅ ~50% 80–95%
Membership Sign-Up Rate 10–15% 45–60%
Churn Rate N/A <10%
Cost Per Acquisition $250–$400 $30–$80

BoomCloud™ tracks every membership dollar — you just drive traffic and trust with video.


FAQs

Do I need fancy equipment?
Nope. Your phone is fine. Audio > Video quality, so grab a decent mic and you’re golden.

What’s the best length for a dental marketing video?
Under 2 minutes works best for social. Testimonials can go longer if they’re authentic and interesting.

Should I run ads with these videos?
Yes! Use them in Facebook Lead Ads, retargeting campaigns, and Google pre-rolls.

How do I track sign-ups from video?
BoomCloud™ gives you trackable URLs — just embed them in your video descriptions or CTA buttons.


Final Thoughts: Smile, Shoot, Scale

You don’t need to be Spielberg. You just need a smart offer and the guts to press record.

Dental marketing videos, when paired with a killer membership program and BoomCloud™, do more than entertain:

✅ They build trust
✅ They sell VALUE
✅ They stack MRR on autopilot
✅ They make YOU the authority in your market

This is your moment. The camera’s rolling. Your future patients are watching.

Action.

Start building your video-powered membership funnel with BoomCloud™


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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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