How to Start an In-House Membership Dental Plan & Scale to $100K+ in Recurring Revenue
Hook: PPOs Are Robbing You Blind—Here’s the Better Way to Get Paid If PPOs were an employee in your practice, you’d fire them immediately. They take 30-50% of your revenue every month.They pay you less than you deserve—every time.They make your front desk jump through hoops just to get a claim paid.They even use AI […]
By Jordon ComstockMarch 11, 2025Updated September 13, 20264 min read
Hook: PPOs Are Robbing You Blind—Here’s the Better Way to Get Paid
If PPOs were an employee in your practice, you’d fire them immediately.
They take 30-50% of your revenue every month.
They pay you less than you deserve—every time.
They make your front desk jump through hoops just to get a claim paid.
They even use AI now to automatically deny legitimate claims!
Yet, most dentists KEEP working with PPOs like they’re some kind of necessary evil.
Reality check: If you’re not building predictable, recurring revenue, you’re at the mercy of insurance companies.
✅ Over 50% of Americans don’t even have dental insurance.
✅ Membership patients spend 2X-4X more than insurance-based patients.
✅ BoomCloud™ has helped practices scale to $100K+ in yearly recurring revenue.
And here’s the kicker: BoomCloud™ is the first dental membership software to help practices reach over $1,000,000 in recurring revenue.
In this guide, you’ll learn:
✅ How to start an in-house membership dental plan.
✅ Why membership patients are more loyal & profitable.
✅ How BoomCloud™ helps practices generate predictable revenue & optimize revenue per patient.
Let’s go.
Story: How One Dentist Ditched PPOs & Scaled to $500K in Recurring Revenue
Meet Dr. Kevin Reynolds.
He was:
❌ Tired of PPOs slashing his fees.
❌ Losing thousands every month due to insurance write-offs.
❌ Struggling with unpredictable cash flow.
Then, he made ONE SIMPLE CHANGE—he stopped relying on PPOs and launched an in-house membership plan.
Fast forward 12 months:
He dropped 3 low-paying PPOs.
His practice added $42,000/month in predictable recurring revenue.
Patient retention & case acceptance skyrocketed.
That’s the power of an in-house membership dental plan.
Offer: How to Start an In-House Membership Dental Plan
Step 1: Build a Membership Plan That Patients WANT
RULE #1: Your membership plan should replace insurance, NOT act like it.
What Should Be Included in Your Membership Plan?
✅ Two cleanings per year.
✅ Exams, X-rays & fluoride treatments.
✅ Discounts on additional treatments (15-30% off).
✅ A simple, affordable monthly or yearly fee.
Why This Works:
✔️ Patients see VALUE & stick around long-term.
✔️ No waiting periods, no claim denials, no BS.
✔️ You build MRR (Monthly Recurring Revenue) that’s predictable.
Want to automate membership sign-ups & billing? Check out BoomCloud™
Step 2: Set Your Pricing & Track Revenue Growth
RULE #2: If your membership plan isn’t profitable, it won’t work.
How to Price Your Membership Plan:
✅ Basic Plan: $30-$50/month (includes cleanings, exams, and discounts).
✅ Premium Plan: $50-$100/month (adds whitening, perio maintenance, or ortho discounts).
✅ Family Plan: $80-$150/month (covers multiple family members).
Why This Works:
✔️ Predictable income = No more “slow months.”
✔️ Higher-tier memberships = More case acceptance.
✔️ BoomCloud™ helps you track MRR (Monthly Recurring Revenue) & ARR (Annual Recurring Revenue).
BoomCloud™ makes it easy to track membership revenue. Check it out here
Step 3: Train Your Team to Sell Memberships FIRST (Not PPOs)
RULE #3: If your team doesn’t push memberships, patients won’t sign up.
How to Train Your Team:
✅ Step 1: Make sure EVERY team member understands the benefits.
✅ Step 2: Role-play how to handle objections.
✅ Step 3: Offer incentives for team members who sign up the most patients.
Best Membership Plan Pitch for Patients:
“Most of our patients don’t even use insurance—they LOVE our membership plan! For just $35/month, you get all your preventive care covered AND big discounts on treatment!”
Why This Works:
✔️ Patients HATE dealing with insurance—membership plans are easy.
✔️ Membership patients are more loyal & refer more people.
✔️ Your practice gets paid DIRECTLY—no insurance delays!
Want to turn your team into membership-selling machines? Check out BoomCloud™
Step 4: Market Your Membership Plan & Scale Recurring Revenue
How to Get More Membership Sign-Ups:
✅ Run Facebook & Instagram Ads targeting uninsured patients.
✅ Optimize your website with a “No Insurance? Join Our Plan!” CTA.
✅ Send email campaigns to current patients.
✅ Use Google PPC for “Affordable Dentist No Insurance.”
Best Membership Plan Ad Copy for Facebook:
“No Dental Insurance? No Problem! Get 2 Cleanings for $35/Month!”
“Join Our Dental Membership & Save 30%+ on Dental Care!”
Why This Works:
✔️ More leads = More sign-ups = More recurring revenue.
✔️ You attract the RIGHT patients who actually want care.
✔️ Membership plans create lifelong patients.
Want to scale your membership plan to $100K+? Check out BoomCloud™
Epiphany Bridge: How BoomCloud™ Helped a Practice Reach $1M in Recurring Revenue
Dr. Reynolds stopped relying on insurance patients and started offering a membership plan.
What He Did:
✔️ Launched a BoomCloud™ membership plan.
✔️ Used Facebook Ads & SEO to attract HIGH-VALUE patients.
✔️ Automated membership sign-ups & billing for hands-free revenue.
Results in 12 Months:
2,500 patients joined the membership program.
MRR hit $83,000/month.
ARR surpassed $1,000,000/year.
Now, Dr. Reynolds has predictable revenue, loyal patients, and NO PPO headaches.
Want the same results? Check out BoomCloud™
Final Thoughts: Build an In-House Membership Plan That Generates $100K+ Per Year
The biggest mistake dentists make? Running a weak, unscalable membership plan instead of a revenue MACHINE.
Step 1: Build a plan that actually replaces insurance.
Step 2: Automate billing & track MRR/ARR with BoomCloud™.
Step 3: Train your team to sell memberships FIRST, not PPOs.
Step 4: Use Facebook Ads, Google PPC & SEO to grow your plan.
More patients. More revenue. Less stress.
Ready to scale your membership plan to $100K+ per year? Check out BoomCloud™
Ready to replace PPO write-offs with recurring revenue? See how practices use dental membership software to build in-house membership plans.