How to Start an In-House Membership Dental Plan & Scale to $100K+ in Recurring Revenue

March 30, 2025
Written by: Jordon Comstock

Launch & Grow a Six-Figure Patient Membership Plan - Webinar

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

Hook: PPOs Are Robbing You Blind—Here’s the Better Way to Get Paid

If PPOs were an employee in your practice, you’d fire them immediately.

They take 30-50% of your revenue every month.
They pay you less than you deserve—every time.
They make your front desk jump through hoops just to get a claim paid.
They even use AI now to automatically deny legitimate claims!

Yet, most dentists KEEP working with PPOs like they’re some kind of necessary evil.

Reality check: If you’re not building predictable, recurring revenue, you’re at the mercy of insurance companies.

Over 50% of Americans don’t even have dental insurance.
Membership patients spend 2X-4X more than insurance-based patients.
BoomCloud™ has helped practices scale to $100K+ in yearly recurring revenue.

And here’s the kicker: BoomCloud™ is the first dental membership software to help practices reach over $1,000,000 in recurring revenue.

In this guide, you’ll learn:
How to start an in-house membership dental plan.
Why membership patients are more loyal & profitable.
How BoomCloud™ helps practices generate predictable revenue & optimize revenue per patient.

Let’s go.


Story: How One Dentist Ditched PPOs & Scaled to $500K in Recurring Revenue

Meet Dr. Kevin Reynolds.

He was:
Tired of PPOs slashing his fees.
Losing thousands every month due to insurance write-offs.
Struggling with unpredictable cash flow.

Then, he made ONE SIMPLE CHANGE—he stopped relying on PPOs and launched an in-house membership plan.

Fast forward 12 months:
He dropped 3 low-paying PPOs.
His practice added $42,000/month in predictable recurring revenue.
Patient retention & case acceptance skyrocketed.

That’s the power of an in-house membership dental plan.


Offer: How to Start an In-House Membership Dental Plan

Step 1: Build a Membership Plan That Patients WANT

RULE #1: Your membership plan should replace insurance, NOT act like it.

What Should Be Included in Your Membership Plan?
Two cleanings per year.
Exams, X-rays & fluoride treatments.
Discounts on additional treatments (15-30% off).
A simple, affordable monthly or yearly fee.

Why This Works:
✔️ Patients see VALUE & stick around long-term.
✔️ No waiting periods, no claim denials, no BS.
✔️ You build MRR (Monthly Recurring Revenue) that’s predictable.

Want to automate membership sign-ups & billing? Check out BoomCloud™


Step 2: Set Your Pricing & Track Revenue Growth

RULE #2: If your membership plan isn’t profitable, it won’t work.

How to Price Your Membership Plan:
Basic Plan: $30-$50/month (includes cleanings, exams, and discounts).
Premium Plan: $50-$100/month (adds whitening, perio maintenance, or ortho discounts).
Family Plan: $80-$150/month (covers multiple family members).

Why This Works:
✔️ Predictable income = No more “slow months.”
✔️ Higher-tier memberships = More case acceptance.
✔️ BoomCloud™ helps you track MRR (Monthly Recurring Revenue) & ARR (Annual Recurring Revenue).

BoomCloud™ makes it easy to track membership revenue. Check it out here


Step 3: Train Your Team to Sell Memberships FIRST (Not PPOs)

RULE #3: If your team doesn’t push memberships, patients won’t sign up.

How to Train Your Team:
Step 1: Make sure EVERY team member understands the benefits.
Step 2: Role-play how to handle objections.
Step 3: Offer incentives for team members who sign up the most patients.

Best Membership Plan Pitch for Patients:
“Most of our patients don’t even use insurance—they LOVE our membership plan! For just $35/month, you get all your preventive care covered AND big discounts on treatment!”

Why This Works:
✔️ Patients HATE dealing with insurance—membership plans are easy.
✔️ Membership patients are more loyal & refer more people.
✔️ Your practice gets paid DIRECTLY—no insurance delays!

Want to turn your team into membership-selling machines? Check out BoomCloud™


Step 4: Market Your Membership Plan & Scale Recurring Revenue

How to Get More Membership Sign-Ups:
Run Facebook & Instagram Ads targeting uninsured patients.
Optimize your website with a “No Insurance? Join Our Plan!” CTA.
Send email campaigns to current patients.
Use Google PPC for “Affordable Dentist No Insurance.”

Best Membership Plan Ad Copy for Facebook:
“No Dental Insurance? No Problem! Get 2 Cleanings for $35/Month!”
“Join Our Dental Membership & Save 30%+ on Dental Care!”

Why This Works:
✔️ More leads = More sign-ups = More recurring revenue.
✔️ You attract the RIGHT patients who actually want care.
✔️ Membership plans create lifelong patients.

Want to scale your membership plan to $100K+? Check out BoomCloud™


Epiphany Bridge: How BoomCloud™ Helped a Practice Reach $1M in Recurring Revenue

Dr. Reynolds stopped relying on insurance patients and started offering a membership plan.

What He Did:

✔️ Launched a BoomCloud™ membership plan.
✔️ Used Facebook Ads & SEO to attract HIGH-VALUE patients.
✔️ Automated membership sign-ups & billing for hands-free revenue.

Results in 12 Months:

2,500 patients joined the membership program.
MRR hit $83,000/month.
ARR surpassed $1,000,000/year.

Now, Dr. Reynolds has predictable revenue, loyal patients, and NO PPO headaches.

Want the same results? Check out BoomCloud™


Final Thoughts: Build an In-House Membership Plan That Generates $100K+ Per Year

The biggest mistake dentists make? Running a weak, unscalable membership plan instead of a revenue MACHINE.

Step 1: Build a plan that actually replaces insurance.
Step 2: Automate billing & track MRR/ARR with BoomCloud™.
Step 3: Train your team to sell memberships FIRST, not PPOs.
Step 4: Use Facebook Ads, Google PPC & SEO to grow your plan.

More patients. More revenue. Less stress.

Ready to scale your membership plan to $100K+ per year? Check out BoomCloud™

My Top Podcasts

Download This E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone!

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vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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