How to Retain Chiropractic Patients and Build Recurring Revenue With Ease

November 04, 2025
Topics: Dental
Written by: Keilani

Your Adjustments Are Great… But Your Retention Might Be Broken

Let’s be real for a second…

Most chiropractic practices have a leaky bucket problem.

You adjust someone once, twice, maybe three times…

Then poof — they vanish.
No call. No cancel. Just ghosted like a bad Tinder date.

Meanwhile, you’re spending hundreds (maybe thousands) on ads and new patient offers just to keep the waiting room warm.

But what if the real secret to growing your practice isn’t getting more patients… it’s keeping the ones you’ve already adjusted?


How a Chiropractor in Boise Turned $0 MRR Into $17K/Month With BoomCloud™

Dr. Karla, a chiropractor in Boise, was stuck in the “new patient hamster wheel.”

Weekly Facebook ads
Discounted consultations
No-show appointments
Patients only came when their back “went out”

It was exhausting.

Until she did ONE thing…

She implemented a membership plan using BoomCloud™.

Here’s what changed:

  • Patients started paying monthly, not per visit

  • Retention increased 4X

  • Treatment plans converted faster

  • MRR grew to $17,000 in under 6 months

  • She finally had a predictable income and breathing room

And get this — the same patients who used to “wait it out” now prepaid monthly for ongoing care. Loyalty became automatic.


Retention is the Real Growth Strategy

Too many chiropractors obsess over marketing gimmicks, but here’s the truth bomb:

“If your patients are one-and-done, you don’t have a marketing problem… you have a revenue per patient problem.” — Some smart dude (probably Dan Kennedy)

Retention isn’t about bribing people with punch cards or fridge magnets.

It’s about creating a relationship AND a reason for them to come back.
That’s what in-house membership programs do better than anything else.


Build Loyalty and Recurring Revenue with BoomCloud™

BoomCloud™ is your ultimate retention engine.

Imagine this:
A patient walks in. You adjust them. Then you offer:

“Hey — instead of paying $90 per visit, would you like to join our membership? You’ll get 2 adjustments/month for $59, plus discounts on extra care.”

Here’s what happens:

  • Patients feel like VIPs

  • You get MRR (monthly recurring revenue)

  • No insurance BS

  • No chasing bills

  • No discount culture

With BoomCloud™, you can:

  • Create customizable membership plans

  • Track MRR, ARR, churn, and retention

  • Automate onboarding and renewals

  • Link directly to signup pages from your website, DMs, or emails

Retention isn’t a mystery — it’s a system.


WHY MEMBERSHIP = HIGHER RETENTION & REVENUE

According to practice data, patients on memberships:

  • Visit 2.7x more often

  • Spend 2–4x more per year

  • ❤️ Stay longer (avg. retention = 18+ months vs 4–5 visits otherwise)

  • Are 10x more likely to refer others

It’s like chiropractic loyalty on autopilot.

Here’s why it works so well:


Financial Commitment

When patients pay monthly, they’re invested. Emotionally and financially.

Mental Anchoring

Memberships reframe the relationship from transactional to transformational. You’re not a “one-time fix” — you’re part of their wellness plan.

Built-In Communication

BoomCloud™ lets you message members, promote upgrades, and offer perks.

Predictability

Imagine knowing exactly how much is hitting your Stripe account next month. That’s not a dream. That’s ARR clarity.


7 Ideas to Retain Chiropractic Patients Using BoomCloud™ Memberships

Ready to boost retention? Try these:


  1. “Maintenance Membership” — 2 visits/month + priority booking

  2. ‍♂️ “Wellness Bundle” — includes massage, nutrition, posture evals

  3. “Family Plan” — multi-person discount = higher lifetime value

  4. Behind-the-Scenes Reels — show what members get, create FOMO

  5. “Insurance-Free Fridays” — promote cash-only + membership options

  6. Email Campaign — “Why most patients fail without a plan…”

  7. IG Story Poll — “Would you pay monthly for unlimited adjustments?” → Follow up with BoomCloud™ signup link


CASE STUDY: 4X Patient Value in 90 Days

Here’s another BoomCloud™ beast mode result:

Dr. Mike in Austin, TX

  • Avg revenue per patient (pre-membership): $315/year

  • Avg revenue per member (post-membership): $1,100/year

  • Membership patient retention: 18.2 months

  • ARR: $124,000 from recurring care alone

  • Total practice revenue growth: 36% YOY

BoomCloud™ didn’t just improve patient retention.
It became the core revenue engine of his practice.


TRACK THESE METRICS TO MAXIMIZE RETENTION

Wanna get nerdy? (Of course you do )

Here’s what you need to track:


  • Patient Retention Rate

  • Membership Signups per Month

  • Monthly Recurring Revenue (MRR)

  • Churn Rate (patients who cancel)

  • Referral Rate from Members

  • Revenue Per Patient (RPP)

BoomCloud™ gives you a dashboard for all of this — no spreadsheets, no guesswork.


Adjustments Don’t Build Loyalty — Membership Does

You’re not running a punch-card smoothie shop.

You’re a doctor. A health strategist. A trusted wellness partner.

So stop treating your patients like they’re just there for a quick fix.

Give them a reason to stay
Give them a membership to pay
And build a practice that grows whether or not you’re adjusting spines 12 hours a day

Retention isn’t just possible — it’s scalable.

With BoomCloud™, it’s automatic.


NEXT STEPS & RESOURCES

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/

Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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