How to Make Instagram Content for Dentists That Actually Brings in New Patients (and Monthly Revenue)

Most Dental Instagram Feeds Are Snoozefests

Let’s be real…

How many times are you gonna post:

• A stock image of floss

• “It’s National Dental Hygiene Month!”

• A pic of a half-asleep hygienist in scrubs

Instagram should be your patient attraction machine — not your digital bulletin board.

What if your posts could drive real money — like MRR and membership signups — instead of just views?

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How a Small Practice Blew Up Their IG + Monthly Revenue With Content + Memberships

Meet Dr. Josh in Tampa.
1000 sq ft office.
Tiny team.
300 Instagram followers.

Instead of fighting for new patients with gimmicky posts, he got strategic:

• Added BoomCloud™ to his bio link

• Started posting real content about his Smile Plan

• Shared behind-the-scenes, Q&As, before/afters, and member stories

• DMed every engaged follower with a custom invitation to join the plan

Within 3 months:

• MRR = $9,200

• 124 new members

• $42,000 in treatment booked by members

• ARR = $110,400

• Instagram following doubled

From likes to lifetime value — that’s the power of purpose-driven content.

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Instagram Content Should Drive Revenue, Not Just Likes

If you’re not making money from your content, you’re wasting time.

Here’s the shift:
Your Instagram isn’t a digital scrapbook. It’s a lead funnel.

When paired with BoomCloud™, your content should:

• Educate What is your membership?

• Engage Why is it better than insurance?

• Convert How do they join (hint: link in bio, CTA in caption)

It’s the social version of your sales page. Use it.

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The Instagram-Membership Growth Loop (BoomCloud™ Edition)

Here’s how BoomCloud™ + Instagram = $$$

1. Create content that speaks to uninsured patients

2. Promote your in-house membership plan in every 3rd post

3. Link directly to your BoomCloud™ signup landing page

4. Use Stories, Reels, and Lives to build trust

5. DMs → educate → enroll

And the best part?

You can track every signup, MRR, ARR, and member metric — inside BoomCloud™.

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What to Post: 10 Content Ideas That Get Engagement + Signups

Your followers don’t want ads. They want VALUE.

Here are high-converting post ideas:

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1. Before & After with Smile Club Promo CTA

2. 60-Second Reel: “What’s Our Membership Plan & Why It Saves You Money”

3. ‍⚕️ Team Member Highlight + Favorite Thing About the Membership Plan

4. ️ Monthly Membership Giveaway or Contest

5. Patient Testimonial as Carousel Post

6. “What Insurance Doesn’t Cover” Myth-Busting Post

7. Infographic: Membership vs Insurance (cost/time breakdown)

8. “Ask Me Anything” Instagram Story about the Plan

9. Behind-the-Scenes Cleaning or Procedure Setup + CTA

10. “DM Us to Join Our Membership Plan” Direct Offer

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How to Turn Engagement Into Membership Signups

Likes and comments are cute.
But you want credit cards and recurring revenue.

Here’s the plan:

1. Reply to comments with value + CTA

2. ✉️ DM new followers: “We help patients without insurance save $ every month. Want to hear how?”

3. Send them your BoomCloud™ signup link

4. Follow up after 24–48 hours with a member-only bonus

5. Watch your MRR grow

Your DMs are your mini sales funnel. Use them like one.

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Case Study: From 300 Followers to $9,200 MRR in 90 Days

Let’s go deeper into Dr. Josh’s stats:

• Starting followers: 312

• Content posted: 4x/week

• Membership signups via IG: 124

• Average monthly fee: $74

• MRR: $9,176

• Additional treatment booked by members: $42,000

• Conversion rate from DM → signup: 26%

Instagram didn’t just “build awareness” — it built income.

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Metrics That Matter: Instagram Content + Revenue Tracking

Here’s what to measure:

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• Follower Growth

• Engagement Rate (likes, saves, shares)

• Link Clicks (from bio to BoomCloud™ signup)

• DMs Sent + Responses

• Membership Signups via Instagram

• MRR/ARR from social media

• Revenue per Follower (yes, that’s a thing!)

When you can track the ROI of your content, you stop guessing — and start scaling.

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Build a Feed That Fills Chairs AND Your Stripe Account

If you’re posting and praying, you’re doing it wrong.

Forget the floss facts.
Focus on showing your membership plan in action.

Instagram can do more than make your brand look good —
It can become your highest-converting sales channel.

You don’t need 10K followers.
You need 100 loyal ones who convert into $74/month members.

BoomCloud™ + smart content = the ultimate power combo.

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Next Steps & Resources

Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book

Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course

Schedule a Demo of BoomCloud™ & Learn How to Grow Yours
https://boomcloudapps.com/demo-schedule/

Create Your BoomCloud™ Account For FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page