How to Reduce Dependence on PPOs and Finally Take Control of Your Practice

June 06, 2025
Topics: Dental
Written by: Jordon Comstock

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

PPOs Are Eating Your Profit—Here’s How to Fire Them

its 2025, time to reduce dependence on PPOs!

If PPOs were an employee, you’d have fired them YEARS ago.
✅ They slash your fees
✅ Take weeks (or months) to pay
✅ Deny claims like it’s their full-time job

And yet, so many practices still rely on PPOs like they’re oxygen.

Reality check: You don’t need more PPOs.
You need more predictable revenue, more loyal patients, and more freedom.

✅ That’s what happens when you reduce dependence on PPOs and launch your own membership program.

Let’s break down exactly how to do it—using BoomCloud™, direct response marketing, and real-world numbers.


Story: How Dr. Morgan Fired Her 3 Worst PPOs and Doubled Her Revenue

Dr. Morgan had a bustling office—but a bank account that said otherwise.
She was writing off over $40,000/month in PPO discounts ‍
She knew her fees were fair, but the contracts were strangling her margins.

Then she made a bold move:
✅ She created a membership plan with BoomCloud™
✅ Dropped her 3 lowest-paying PPOs
✅ Offered membership to every uninsured AND PPO patient

9 months later:

  • 1,200 members

  • MRR = $38,000/month

  • ARR = $456,000

  • Revenue per patient = 4.1X higher for members vs. PPOs

  • Team = Less stressed

  • Dr. Morgan = Way richer


Step-by-Step Blueprint to Reduce Dependence on PPOs

Let’s break it down like a boss:


✅ 1. Launch a Membership Plan That Competes with Insurance (and Wins)

Example Offer:
“Join our Smile Club for $35/month: Cleanings, exams, X-rays + 30% off treatment. No deductibles. No claims. No B.S.”

Use BoomCloud™ to:
✔️ Create multiple membership tiers (basic, cosmetic, perio)
✔️ Automate billing and renewals
✔️ Track MRR, ARR, and revenue per patient

Why it works:
✔️ You get paid directly
✔️ Patients love it because it’s SIMPLE
✔️ Reduces your dependency on insurance-based revenue

Start here: BoomCloudApps.com


✅ 2. Identify and Cut the Worst PPOs First

Pull a 12-month report:

  • Revenue per PPO

  • Number of patients

  • Write-offs per contract

FIRE the ones with the lowest return first.

Then offer EVERY one of those patients a better alternative: ✅ Your in-house membership plan.

Script for your front desk:
“Hey Jim, instead of losing coverage, you can join our Smile Club for $35/month. You’ll save 20–30% on treatment, and there are no claim headaches!”


✅ 3. Use Marketing to Attract Better, Cash-Friendly Patients

The best patients don’t ask, “Do you take my insurance?”
They ask, “Can I get in this week?”

Your marketing funnel should include:

  • SEO-optimized landing pages for your membership plan

  • Google PPC ads targeting “no insurance dentist [City]”

  • Facebook/Instagram ads with a compelling offer

  • Retargeting ads to re-engage site visitors

CTA Example: “Join our Smile Club – 2 cleanings, exams, X-rays + discounts for only $35/month!”

Use BoomCloud™ to track signups from every ad.
BoomCloudApps.com


✅ 4. Track the Right Metrics

❌ Stop focusing on new patient count and production.
✅ Start tracking these instead:

MRR – Monthly Recurring Revenue
= Members × Monthly Fee
Example: 900 members × $40 = $36,000/month

ARR – Annual Recurring Revenue
= MRR × 12
$36,000 × 12 = $432,000/year

RPP – Revenue Per Patient
= Total revenue ÷ number of active patients
BoomCloud™ users: $1,500–$2,000
PPO patients: $500–$800

Let BoomCloud™ track it for you BoomCloudApps.com + get featured on thepatientmarketplace.com & get more membership patients.


Your Practice, Your Rules

Dr. Morgan used to feel stuck in the PPO rat race.
Every new patient brought in $99 cleanings, denied claims, and tiny margins.

Then she launched her plan.
✅ Revenue grew
✅ Stress dropped
✅ Patients stuck around longer
✅ Her practice valuation soared

And now?
She’s building an empire—without insurance companies telling her how to run her business.


Final Thoughts: PPOs Aren’t Your Friends—Memberships Are

Want to stop feeling like you work for insurance companies?
Want more control, more profit, and more peace of mind?

Here’s what to do: ✅ Build a recurring revenue engine with a membership plan
✅ Cut the worst PPOs
✅ Attract better patients with smart marketing
✅ Track MRR, ARR, and RPP like a real business owner

BoomCloud™ helps you do all of that and more
Start now at BoomCloudApps.com

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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