Still Think Selling Eyewear Online Is Just for Warby Parker? Guess Again
Most small optometry businesses think putting their optical online is some tech-heavy, Amazon-scale, capital-intensive monster.
That mindset is holding you hostage.
Here’s the truth:
You don’t need a tech team.
You don’t need a Shopify empire.
You just need a strategy that makes online optical sales simple, scalable, and profitable.
In this guide, I’ll show you exactly how to put your small optometry business optical online (without breaking the bank or losing your mind).
Better yet — we’ll layer in a membership model that transforms your digital store from a side hustle into a recurring revenue beast using BoomCloud™.
From Small-Town Optical to 5-Figure Online Revenue in 90 Days
Meet Dr. Laura Kramer — solo OD in rural Montana.
She had:
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One exam lane
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150 frames
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A loyal (but aging) patient base
The problem?
“Patients would come in for an exam, take their Rx, and buy online. I was losing sales every day.”
So she flipped the script.
She built a simple eCommerce store showcasing her top 40 frame styles, offered home try-on kits, and bundled it with a VisionStyle Membership using BoomCloud™.
Boom.
90-Day Results:
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$9,200 in online optical sales
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143 new members at $39/mo = $5,577 MRR
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Second-pair sales up 3.5X
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Overhead? Barely changed.
Now? Her website sells frames while she sleeps.
You’re Not Selling Frames — You’re Selling Convenience, Confidence & Continuity
The big chains are winning online not because they’re cheaper…
…but because they make it easy.
Patients want:
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To browse at home
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Try-on options
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Perks & discounts
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Confidence they’re buying from someone who actually knows eyes ️
Add a membership program with online optical access and suddenly, you’re the Netflix of Eyewear.
Here’s How to Put Your Small Optometry Business Optical Online (The Right Way)
STEP 1: Pick a Simple eComm Platform
You don’t need to be a coder.
Go with:
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Shopify – plug-and-play with tons of eyewear themes
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WordPress + WooCommerce – customizable + SEO-friendly (pair this with Rank Math Pro for max power)
Make sure your site:
✅ Is mobile-friendly
✅ Loads fast
✅ Integrates with payment processors
✅ Offers clean navigation with product filtering
️ STEP 2: Showcase Your Products Like a Pro
Remember, you’re not just competing with other optometrists — you’re competing with every click on the internet.
So:
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Use high-res photos with lifestyle + close-ups
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List detailed specs (materials, sizing, fits)
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Add videos of try-ons or fitting guides
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Create style filters: face shape, gender, vibe (edgy, professional, sporty)
Bonus tip: Offer a virtual try-on plugin like FittingBox or Ditto.
STEP 3: Integrate Membership Perks with BoomCloud™
Let’s talk leverage.
Your online store should offer a member-only shopping experience.
Example: VisionPerks Club
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$39/month
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Free shipping on all orders
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$150 annual frame credit
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30% off premium lens upgrades
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Access to “Frame of the Month” exclusives
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Birthday discounts
BoomCloud™ automates:
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Billing
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Membership tiers
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Perk delivery
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Retention emails
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MRR & ARR tracking
Your optical just became an eCommerce + subscription hybrid.
STEP 4: Market the Crap Out of It
Use a combo of email, social media, in-office signage, and Google Ads to promote your online shop.
Sample Facebook Ad Copy:
“ Why leave home for stylish frames?
Browse online, get perks, save $$ as a VisionPerks Member.
Eye exams + eyewear, now fully digital. ️
➡️ Shop Now”
Add a link to join the membership FIRST — then shop frames at a discount.
STEP 5: Upsell Like a Digital Retail Boss
Your website should never just say “Add to Cart.”
It should say:
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“ Members Save 30% — Join Now”
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“Bundle and Save: Add Blue Light Filter for $49”
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“Subscribe to get a new frame every 12 months”
People love bundling. Love saving. Love being part of something.
Create FOMO, not just products.
WHY MEMBERSHIP + ECOMM = THE FUTURE OF OPTICAL
Let’s run the money math, shall we?
Say your practice has 600 active patients.
You convert 30% to membership = 180 patients
➡️ $39/mo = $7,020 in MRR
➡️ $84,240 in ARR
➡️ Plus average spend of $400/year online
That’s $156,240 in additional revenue — and that’s before ads, referrals, or employer plans.
Best part?
No extra rent.
️ No crowds.
Just scalable, recurring, predictable cash.
The Digital Optical That Doubled in 4 Months
Dr. Andre Molina in Arizona had a small practice with 1,000 patients and barely-there optical sales.
He added:
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Shopify store
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BoomCloud™ membership
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Staff training on in-office + virtual sales
Results in 4 months:
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489 members
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$19,071 in MRR
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Online optical sales up 3.6X
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Turned $2.1k ad spend into $21.4k revenue
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Team morale up because patients stopped price shopping
He now calls his optical “the profit center” — not the add-on.
COOL TACTICS TO SELL FRAMES ONLINE & BOOST LOYALTY
“Try Before You Buy” Box
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Ship 3 frames
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Free returns
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Members get 1 free box/year
Monthly Styling Events (on Zoom!)
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Virtual “Frame Reveal” party
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Members get sneak peek + early access
Loyalty-Driven Upsells
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Free blue light filter with 2nd pair
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Anniversary discounts
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Referral cash or credits
Employer Membership Bundles
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Offer group vision plans (no insurance!)
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Sell memberships by the dozen to local businesses
Your Optical Doesn’t Belong in a Display Case Anymore
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❌ Don’t just sell frames — sell access
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✅ Make your optical shoppable 24/7
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Layer in a membership model using BoomCloud™
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Focus on MRR, ARR, and revenue per patient
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Let your website become your top-performing staff member
Your Practice Doesn’t Need to Get Bigger — It Needs to Get Smarter
Putting your optical online isn’t about being the next Warby.
It’s about:
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Serving your patients where they are
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Creating value they can’t get on Amazon
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Building a business that pays you predictably every month
Want to start fast? Go to BoomCloudApps.com and get your membership + digital optical game on point.
Say the word and I’ll optimize this content to rank 100/100 in Rank Math Pro — and help your site climb Google’s ladder like a boss.
