How to Make Dental Office Busy
Ok, How to make dental office busy? Let’s be brutally honest for a sec, — adding more patients isn’t the same as adding more profits. You don’t want a “busy” office full of PPO bargain hunters who cancel last minute, ghost on treatment plans, and suck your team dry. ♂️
You want the right kind of busy — an office filled with loyal, profitable, high-value patients.
And spoiler alert: the way to get there isn’t cranking out more insurance-based cleanings. It’s building a smart system that attracts, converts, and retains your ideal patients.
I’m Jordon Comstock, founder of BoomCloud™, and today I’m going to show you how to make your dental office busy— the right way.
Let’s dive into the cash-flow clinic.
Real Story: Riverbend Dental Went from Scraping by to Scaling Memberships
Before using BoomCloud™, Riverbend Dental was like a lot of practices: high PPO volume, low-profit margins, and no recurring revenue.
After implementing BoomCloud™, here’s what happened in just 18 months:
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37 → 643 Active Members
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$28,935 in Monthly Recurring Revenue (MRR)
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$347,220 in Annual Recurring Revenue (ARR)
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$45 Revenue per Member per Month
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$2,200 per Member per Year vs. $500 PPO patient
They built a patient base that shows up, says yes, and sticks around. And the kicker? They did it while cutting PPOs loose.
Spoiler Alert: They Didn’t Need Another Insurance Plan — They Needed a Strategy
That strategy? A membership funnel.
Let’s break it down.
Why Membership Plans Are the Secret Sauce to Dental Production
You don’t need more random patients.
You need more membership patients — the most profitable, predictable, and loyal patients you can find.
Here’s why:
| Patient Type | Annual Revenue | Visits Per Year | Loyalty | Profit Margin |
|---|---|---|---|---|
| PPO Patient | $500 | 1.4 | ❌ Low | ❌ Low |
| Cash Patient | $700 | 2.1 | ⚠️ Medium | ⚠️ Medium |
| Membership Patient | $2,200 | 3.2 | ✅ High | ✅ High |
Membership patients commit. They pay monthly or yearly. And they trust you.
They’re not bargain-hunting. They’re care-focused. And with BoomCloud™, you build a revenue machine that makes your office busy with the right people.
The Mistake Most Practices Make (That Keeps Their Chairs Empty)
Most practices try to grow by doing more of the same.
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More PPO contracts
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More Facebook posts that go nowhere
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More cash deals that aren’t sustainable
They never stop to ask: Who is our ideal patient?
Not every patient is profitable.
If you’re not intentionally filtering for high-value patients, you’re filling your schedule with the wrong crowd.
That’s why you need to build an Ideal Patient Profile and create a marketing funnel to find them.
Step-by-Step: How to Make a Dental Office Busy With a Membership Funnel
Let’s walk through the entire process, start to finish. You’ll see how practices like Riverbend and Serenity Dental used BoomCloud™ to 4x their production — without adding stress.
Step 1: Create Your Ideal Patient Profile
Define who you want more of:
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No dental insurance
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Family-focused
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Visits 2–3x a year
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Prioritizes health over price
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Accepts treatment
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Likes predictable payments
✅ Pro Tip: Use BoomCloud™’s data dashboard to see which patients spend the most — then model your ideal patient after them.
Step 2: Build Your Membership Plan with BoomCloud™
This is your conversion offer.
BoomCloud™ helps you:
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Launch a plan in minutes
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Customize plans by age, need, and income
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Automate renewals and payments
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Track churn, MRR, ARR, and revenue per member
And guess what? No admin headaches. No awkward front-desk conversations.
Step 3: Drive Traffic with Smart Marketing
You don’t need to shout louder. You need to speak smarter.
Here’s how our clients do it:
SEO (Organic Leads)
Optimize for:
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“dentist no insurance”
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“dental membership plan [city]”
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“affordable dentist near me”
Tools: Yoast SEO + WildfireSites.com/info = ranking + conversions.
PPC (Google Ads)
Target high-converting search terms and direct them to a landing page featuring your membership offer — not your generic homepage.
Example: A client spent $1,000 on Google Ads → 49 new members → $107 average LTV/month = $5,243 MRR
TikTok Ads
Run fun, authentic videos like:
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“What if your dental care worked like Netflix?”
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“No insurance? Here’s how we help patients save $$$”
Result: One office gained 37 members in 30 days off a $250 TikTok spend.
LinkedIn Ads
Target HR reps and small business owners for group memberships. Easy win.
Step 4: Convert Visitors Into Members
With BoomCloud™ you can:
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Embed your membership plan on your website
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Use pop-ups and CTAs across key pages
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Offer a $1 trial or bonus for signups
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Trigger follow-up emails and SMS reminders
Add testimonials, FAQs, and before-after stories — and watch those conversions stack.
Case Study: Serenity Dental’s Membership Mastery
Location: Denver, CO
Challenge: 80% PPO patients, low production
Solution: Dropped 2 PPOs, launched BoomCloud™, built a funnel
Metrics:
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492 Members
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$24,268 MRR
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$290,000 ARR
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$2,179 Revenue per Member
Now they’re booked weeks out — and every chair is filled with patients who pay on time and say yes to care.
Membership Patients Don’t Just Fill Chairs — They Drive Production
Let’s recap why a busy membership-based office beats a chaotic PPO-heavy one:
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Recurring revenue you can actually predict
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Higher case acceptance and production
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Lower marketing cost per acquisition
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❤️ Happier team, happier patients, less drama
It’s a no-brainer. Unless you love chasing insurance checks.
Final Thoughts: Stop Being Busy and Start Being Profitable
You didn’t go to dental school to deal with PPO paperwork and last-minute cancellations.
You’re here to serve patients. Build a legacy. And make a real impact.
BoomCloud™ gives you the platform, the process, and the people to build a practice you love — and a business that thrives.
Want to Pack Your Schedule With High-Value Patients?
Start Now at BoomCloudApps.com
