If you’re trying to figure out how to increase revenue in a veterinary practice, here’s the harsh truth:
Traditional fee-for-service models are broken.
Clients delay visits. Preventive care is ignored.
And revenue is feast-or-famine — especially when people only come in when something’s wrong.
But there’s a smarter way to grow. One that:
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Brings in recurring revenue
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Improves patient outcomes
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Increases client loyalty
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And reduces financial stress for everyone
It’s called a veterinary wellness plan — and if you’re not offering one yet, you’re leaving tens of thousands of dollars on the table.
Let’s dig in.
What Is a Veterinary Wellness Plan?
A wellness plan is a monthly or annual membership that covers a pet’s preventive care.
Instead of reactive visits (when things go bad), wellness plans shift the relationship to proactive care:
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Annual exams
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Vaccinations
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Dental cleanings
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Routine diagnostics
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Discounts on meds, food, or additional services
The client pays a monthly fee, gets a set of bundled services, and returns regularly — all while you generate predictable, recurring revenue.
Why the Traditional Model Holds You Back
Let’s be honest: Most veterinary clinics struggle with inconsistent cash flow.
You rely on sick visits and surgeries to make money — but those are unpredictable and seasonal.
Meanwhile, preventive care — the backbone of animal health — gets delayed or skipped entirely because it feels optional to pet owners.
Here’s what that leads to:
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Missed revenue
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Lower compliance
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Shorter patient lifespans
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And a team constantly hustling to “make goal” every month
That’s not a business model. That’s a hamster wheel.
How a Wellness Plan Increases Veterinary Revenue
A well-designed wellness plan flips the script — giving you:
1. Recurring Monthly Income
Instead of hoping for big-ticket cases, wellness plans create a baseline of predictable revenue.
Even just 300 members at $35/month = $10,500/month in recurring revenue
That’s $126,000/year without chasing emergencies.
2. Increased Visit Frequency
When clients are subscribed, they come in more often. They feel like they’re getting value — and they want to “use their plan.”
More visits =
✅ Better care
✅ More client education
✅ More opportunities for upsells (dental, nutrition, diagnostics)
3. Stronger Client Retention
When a client signs up for your plan, they’re tied to your practice.
They’re not shopping around or calling low-cost clinics down the road. They’re invested in your care — and they stick around longer.
Translation: lower churn, higher lifetime value, more referrals.
Case Study: The Wellness Plan That Changed Everything
Dr. Lauren runs a 2-doctor small animal practice in Missouri.
Before launching a wellness plan, she struggled with:
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Gaps in the schedule
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Clients pushing off routine care
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Seasonal dips that killed cash flow
She implemented a BoomCloud™-powered wellness plan (pet wellness membership software), priced at $39/month, which included:
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1 annual wellness exam
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Core vaccines
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Heartworm test
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10% off meds and services
Within 6 months, she had 427 active members — generating $16,653/month in recurring income.
Her preventive care compliance jumped 44%.
Her team had more structure.
And she no longer lost sleep over revenue goals.
How to Build a Wellness Plan That Grows With You
Not all plans are created equal. Here’s what separates a revenue-generating wellness plan from a glorified discount card:
✅ Use Data to Set Pricing
Don’t guess. Use local household income, client history, and regional trends to price your plan properly. BoomCloud’s AI does this for you — so you build a plan that converts and retains.
✅ Bundle Core Preventive Services
Stick to predictable services you already perform — things that drive health outcomes and frequency of visits:
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Exams
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Vaccines
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Parasite control
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Diagnostics
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Basic labs
Add optional upgrades for dentals, spays/neuters, and senior care.
✅ Keep It Simple
You don’t need 6 tiers and 18 options.
Start with a basic plan, a puppy/kitten plan, and maybe a senior plan.
Make it easy to understand and even easier to enroll.
Pro Tip: Market Your Plan on ThePatientMarketplace.com™
Most clinics build a plan — but forget to promote it.
That’s why BoomCloud™ practices get listed on ThePatientMarketplace.com:
A national directory where pet owners can search, compare, and sign up for plans in their area.
Think of it like “Airbnb for vet memberships.”
You get:
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Free exposure to uninsured or cash-paying pet owners
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SEO benefits to boost your local Google rankings
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More passive sign-ups with zero ad spend
It’s an instant visibility engine — and it’s exclusive to BoomCloud™ users.
Bonus: AI-Powered Plan Builder for Veterinary Practices
Designing a wellness plan used to take weeks.
Now? BoomCloud™ builds one in minutes using AI:
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Analyzes local income demographics
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Benchmarks pricing against top-performing vet practices
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Suggests services based on what’s working nationally
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Adjusts for profitability and compliance
The result? A plan designed to convert and scale.
You don’t just get a membership plan — you get a revenue system built on real data.
Real-World Testimonials from Vet Practices Using BoomCloud™
“We launched our wellness plan in less than 2 weeks. Now it’s bringing in over $8K/month in recurring revenue and clients love it.”
— Dr. Rachel C., FL
“We thought we were just creating a discount plan. BoomCloud™ helped us build a real business model around preventive care.”
— Dr. Ethan S., TX
“We used to have gaps in our schedule. Now our members keep us busy — and the revenue comes in automatically.”
— Dr. Monica L., WA
What to Include in Your First Plan (Sample)
Here’s a starter model for a Small Dog Wellness Plan:
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✅ 1 Comprehensive Exam
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✅ Annual Vaccines (DA2PP, Bordetella, Rabies)
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✅ Fecal Test + Deworming
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✅ Nail Trim
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✅ 10% Off Labs + Meds
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✅ Unlimited Telemedicine Visits
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$39/month or $429/year
Customize based on your cost structure, but keep the value obvious and immediate.
✅ Final Thoughts: Increase Revenue by Owning the Model
You don’t need more emergencies.
You don’t need to see more patients.
You need to increase recurring revenue and patient retention.
A wellness plan is the fastest, most sustainable way to do that in a veterinary practice.
BoomCloud™ gives you:
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✅ The platform
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✅ The AI-powered tools
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✅ The marketing
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✅ And the coaching
So you can go from reactive to revenue-ready — without the insurance headaches.
Ready to Launch Your Wellness Plan?
If you’re ready to finally stabilize and grow your vet practice revenue:
Download the Million Dollar Membership Plan – Ebook
Book a BoomCloud™ Demo
Take The Six-Figure Membership Plan Course
Create Your BoomCloud Account For FREE
This is how you scale a modern veterinary practice — on your terms.
