Let’s face it: The world of dentistry is changing faster than TikTok trends. Staying stuck in the “old ways” is a one-way ticket to flatlining production numbers and a practice that feels more like a waiting room for mediocrity. Let’s talk about how to increase production in your dental office
Ready to transform your dental office into a productivity powerhouse? We’re talking about adding high-revenue cosmetic services, launching patient membership plans, and shifting your mindset from surviving to thriving. It’s time to wake up, shake things up, and increase production in your dental office like never before.
Let’s dive into some edgy, fun, and totally practical strategies that will make your practice pop and your revenue skyrocket.
Stop Playing Small: Add Cosmetic Services That Patients Crave to
Okay, I’ll just say it: If you’re not offering cosmetic services to increase production in dental office, you’re leaving money on the table. People are obsessed with looking good—whether they admit it or not. So why not cash in on this trend while also helping your patients feel more confident?
1. Veneers: The Golden Goose of Cosmetic Dentistry
Veneers aren’t just fancy pieces of porcelain; they’re game-changers. With a few expertly placed veneers, your patient goes from feeling self-conscious to posting smile selfies on Instagram every chance they get. What’s in it for you? A major boost in production revenue. Veneers are high-ticket items that can generate thousands of dollars in a single visit.
Pro Tip: Market veneers through before-and-after photos. There’s nothing like visual proof to get patients excited about upgrading their smile.
2. Whitening Subscription Programs: Keep Them Coming Back
The only thing better than a one-time teeth whitening treatment? A teeth whitening subscription program. Think about it: Patients pay a monthly or annual fee for unlimited whitening touch-ups. Not only does this create recurring revenue, but it also keeps patients coming back—and more visits mean more opportunities to upsell additional services.
Here’s how you can structure it:
- Monthly Membership: Charge a flat fee for quarterly whitening treatments.
- VIP Packages: Include bonus perks like discounts on other cosmetic services.
Patients love the idea of always having a bright smile, and you’ll love the predictable income stream.
3. Botox and Facial Aesthetics: Be More Than Just a Tooth Doc
Who says dentists can’t play in the facial aesthetics arena? Botox is not just for wrinkles; it’s used for TMJ and bruxism treatment too. By offering Botox, you can draw in patients who are interested in facial enhancements and give your practice a serious edge.
Why Botox Rocks for Your Practice:
- High ROI: Botox appointments are quick, easy, and lucrative.
- New Patient Flow: People who come in for Botox may decide to stay for dental services—and vice versa.
Plus, Botox gets people talking, which is free marketing for you.
Average Revenue Per Patient: The Metric That Matters Most
You’re grinding away, seeing patient after patient. But here’s a question for you: How much are you actually earning from each one? The average revenue per patient is a crucial metric that shows you how profitable your practice really is.
Why It Matters
- PPO Patients: On average, a PPO patient brings in around $500 per year. Not bad, but we’re not here to play small.
- Membership Patients: A patient on a well-structured membership plan can generate $2,200 per year. That’s a whopping 4.3 times more revenue.
Translation: You need to focus on converting more patients into membership plans for higher, more predictable income.
Patient Membership Plans: Recurring Revenue That Feeds Your Practice
If you’re tired of wrestling with PPOs, it’s time to think differently. Membership plans are the holy grail of increasing your office production, and BoomCloud™ is the secret weapon that makes it easy to implement and manage these plans.
How BoomCloud™ Can Revolutionize Your Practice
BoomCloud™ isn’t just another software platform—it’s the ticket to building a recurring revenue empire. Here’s what makes it a must-have:
- Automated Payments: Say goodbye to manual billing. BoomCloud™ handles all the nitty-gritty details, from automatic payments to easy renewals.
- Customizable Plans: Tailor your membership plan to fit your patients’ needs. Offer free cleanings, discounts on treatments, or even exclusive perks like VIP scheduling.
- Marketing Resources: BoomCloud™ even helps you market your plan with pre-built templates and strategies.
With BoomCloud™, you’re not just adding another service—you’re creating a consistent cash flow that grows over time.
PPO Patients vs. Membership Patients: The Numbers Don’t Lie – Increase Production in Dental Offices
Let’s get down to brass tacks. If you’re still relying heavily on PPO patients, you’re working harder, not smarter. The average revenue per PPO patient is around $500 per year. Meanwhile, the revenue per membership patient? A juicy $2,200 per year.
Why the Difference?
- PPO Insurance Limitations: PPOs often cap how much you can earn per patient and come with annoying restrictions.
- Membership Plans: These plans encourage more frequent visits and higher spending, especially when patients know they’re getting a deal.
Bottom Line: By shifting your focus to membership patients, you increase your revenue potential 4.3 times per patient. That’s like upgrading from a flip phone to the latest iPhone—it’s a total game-changer.
Case Study: Dr. Smith’s Revenue Revolution with BoomCloud™
Dr. Smith, a dentist in Denver, was fed up with the unpredictable revenue from PPO patients. Her production numbers were inconsistent, and she felt like she was stuck in a hamster wheel of low-profit margins.
The Solution: Membership Plans with BoomCloud™
Dr. Smith decided to launch a patient membership plan using BoomCloud™. She offered three tiers:
- Basic Plan: $30/month for two cleanings per year and 10% off all treatments.
- Premium Plan: $50/month for two cleanings, free teeth whitening, and 20% off treatments.
- VIP Plan: $100/month for all the perks of the Premium Plan plus free Botox touch-ups twice a year.
The Results: Mind-Blowing Revenue Growth
- Monthly Recurring Revenue (MRR): Within three months, Dr. Smith had 300 patients on her membership plans, generating $15,000 in MRR.
- Annual Recurring Revenue (ARR): Her ARR shot up to $180,000, just from membership fees.
- Overall Production Revenue: By adding cosmetic services and focusing on membership patients, Dr. Smith increased her total production revenue by 50% in just one year.
Her team was thrilled, her patients loved the perks, and she finally had a stable, growing income stream that didn’t rely on PPOs.
How to Measure Success: MRR, ARR, and Production Revenue
When you start implementing these strategies, it’s crucial to track your financial growth. Here’s a quick breakdown:
- Monthly Recurring Revenue (MRR): The consistent revenue you bring in from membership plans every month. The higher this number, the more financial stability your practice has.
- Annual Recurring Revenue (ARR): Your yearly revenue from memberships. This number helps you plan long-term investments and expansions.
- Production Revenue: The total income your practice generates, including cosmetic services, membership fees, and treatments.
By focusing on these metrics, you can make data-driven decisions that keep your practice growing and thriving.
Final Thoughts: Go Big or Go Home
If you’re serious about leveling up your dental practice, it’s time to get creative, be bold, and add the services that patients want. From veneers to Botox, every service adds another revenue stream. Combine that with a killer patient membership plan using BoomCloud™, and you’re on the path to unstoppable growth.
So, what are you waiting for? Stop grinding away for low returns. Start implementing these strategies and watch your revenue soar. Your future self will be high-fiving you all the way to the bank.
Links & Resources – Increase Production in Dental Offices
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- BoomCloud™ Official Website
URL: https://www.boomcloud.com
Purpose: Directs readers to an authoritative resource for setting up and managing dental membership plans. This is crucial for your section on membership plans and how BoomCloud™ can help streamline them. - American Dental Association (ADA) – Business Resources
URL: https://www.ada.org/en/member-center/practice-resources/dental-practice-success
Purpose: Provides additional tools and information on increasing dental practice productivity and business success. A trusted source that will give more credibility to your advice. - DentistryIQ – Strategies for Boosting Dental Practice Revenue
URL: https://www.dentistryiq.com
Purpose: Offers case studies, expert articles, and strategies for growing your dental practice. Link to relevant articles that discuss the importance of cosmetic services or recurring revenue strategies. - Dental Economics – Financial Metrics and Case Studies
URL: https://www.dentaleconomics.com
Purpose: Use this site for linking to information about measuring key financial metrics like MRR, ARR, and production revenue in a dental practice. - Nielsen – Global Trust in Advertising Report
URL: https://www.nielsen.com/us/en/insights/report/2015/global-trust-in-advertising-2015/
Purpose: Add credibility to your statement about the power of word-of-mouth referrals and how personal recommendations impact patient behavior. - ReferralCandy Blog – Referral Marketing Strategies
URL: https://www.referralcandy.com/blog/
Purpose: For more in-depth insights on referral programs and how to make them effective. This site can back up your points on creating buzz-worthy incentives and digital referral programs. - PatientPop – Marketing and Growth Strategies for Dentists
URL: https://www.patientpop.com/blog/dental-marketing/
Purpose: A practical guide for marketing your dental office. Useful for tips on social media, patient retention, and leveraging new services to grow revenue. - Hootsuite – Social Media Strategies for Healthcare
URL: https://blog.hootsuite.com/social-media-healthcare/
Purpose: Relevant for integrating social media into your cosmetic service and membership marketing efforts. Offers practical strategies that you can share with your readers. - Harvard Business Review – Understanding the Lifetime Value of a Customer
URL: https://hbr.org/2014/10/the-value-of-keeping-the-right-customers
Purpose: A solid source for discussing how understanding revenue per patient and lifetime value metrics can drive strategic decisions in your dental practice. - WebMD – Botox for Dental and Medical Uses
URL: https://www.webmd.com/skin-problems-and-treatments/cosmetic-procedures-botox
Purpose: Provides detailed, medical-grade information on Botox, including its benefits for TMJ and cosmetic applications. Great for linking to when discussing Botox as a new service.
- BoomCloud™ Official Website
Ready to crush it in your dental practice? You’ve got this!
