How to Have a Successful Dental Practice (Hint: It’s Not More New Patients)

March 31, 2025
Written by: Jordon Comstock

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Most Dentists Think They Need More Patients—But They Really Need THIS

Let’s get real for a second & talk about how to have a successful dental practice
If your version of “success” looks like:
Seeing 40 patients a day
Working through lunch
Begging PPOs for scraps
Hoping there’s something left over after payroll

Then you’re not building a successful dental practice—you’re building a high-production, low-profit hamster wheel.

Reality check: You don’t need more patients. You need more profitable patients.
And that starts with tracking revenue per patient and ditching the PPO dependence.

✅ Membership patients spend 2X–4X more than PPO patients
✅ Memberships increase case acceptance, loyalty, and retention
✅ BoomCloud™ helps practices grow Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and—most importantly—freedom

This is your real-deal, unfiltered guide to how to have a successful dental practice in 2024 (and beyond).


From Burned Out to Booked Solid with Better Patients

Meet Dr. Monica Lewis.

She was:
❌ Seeing 30+ patients a day
❌ Losing $38,000/month in PPO write-offs
❌ Watching her team burn out faster than her handpieces

She asked the golden question:
“How do I have a successful dental practice—without losing my sanity?”

So she:
✅ Launched a membership program with BoomCloud™
✅ Started tracking revenue per patient, MRR, ARR
✅ Trained her team to enroll patients FIRST into her plan

One year later:
MRR = $35,000/month
ARR = $420,000
Revenue per member patient = 3.6X more than PPOs
Team satisfaction = Off the charts


Want a Successful Dental Practice? Track These Numbers First


✅ 1. Revenue Per Patient

Formula: Total Revenue ÷ Active Patients

Example:
$1.2M ÷ 2,000 patients = $600 per patient

With a strong membership plan in place:
Revenue per patient = $1,500–$2,000+

Why this works:
✔️ You focus on value, not volume
✔️ You build treatment plans without PPO objections
✔️ Patients say YES to what they actually need

✅ BoomCloud™ users report 2X–4X more revenue per membership patient vs. PPO


✅ 2. Monthly Recurring Revenue (MRR)

Formula: Members × Monthly Fee

Example:
700 members × $40/month = $28,000 MRR

MRR = predictable revenue.
No slow seasons. No relying on insurance checks.

BoomCloud™ automates MRR growth and tracks performance by location, plan tier, and more. BoomCloudApps.com


✅ 3. Annual Recurring Revenue (ARR)

Formula: MRR × 12

Example:
$28,000 × 12 = $336,000 ARR

Why ARR matters:
✔️ It shows TRUE growth
✔️ Attracts buyers or partners
✔️ Gives you leverage if you want to expand

Want to grow a 6 or 7-figure ARR stream? BoomCloud™ makes it simple.


How Membership Plans Make Your Practice More Successful


✅ Membership Patients = Higher Treatment Acceptance

Studies show membership patients accept treatment 2X more often than PPO patients.
Why? Because they’re already financially committed.

They trust you.
They stay loyal.
They want to use their benefits (because they’re paying monthly).


✅ Membership Patients = Fewer Headaches

No:
❌ Pre-authorizations
❌ Denials
❌ “We’ll let you know in 6–8 weeks”

Yes to:
✅ Clean payments
✅ Predictable income
✅ Faster treatment acceptance

Your front desk will LOVE this. Your associate will LOVE this.
Your accountant will really love this.


✅ Your Team Thrives

When you have a clean, simple revenue model:
✔️ Less billing stress
✔️ Easier scheduling
✔️ More satisfied patients
✔️ Happier hygienists and assistants

It’s a win for your patients, your people, and your profits.


Real-World Marketing That Drives Membership Growth (And Patient Loyalty)

Pro tip: Every campaign should lead to your membership offer.

✅ Facebook/Instagram Ad

“No Insurance? No Problem. Get cleanings, exams & X-rays for $35/month.”

✅ Google PPC Ad

“Affordable Dental Plan | No Insurance Needed | Join Today”

✅ Website CTA

“Join Our Smile Club & Save 30% On Dental Care”

✅ In-House Signage

“Ask Us About Our Membership Plan—Better Than Insurance!”

BoomCloud™ integrates membership sign-ups into your website & marketing. Start Here


Epiphany Bridge: How BoomCloud™ Helped Dr. Lewis Find Freedom & Profit

Dr. Lewis used to feel like a hamster on a PPO-powered wheel.
Now, thanks to a membership-driven model with BoomCloud™:
✅ She works 4 days/week
✅ Her practice collects over $400K/year in recurring revenue
✅ Patients are happier, team is happier, and SHE is happier

Her practice is more successful—not because she’s “busier”
But because she’s SMARTER with her revenue model

And that’s the future of successful dental practices.


Final Thoughts: How to Have a Successful Dental Practice (for Real)

You want success? You want freedom?
Then stop chasing volume and start building VALUE.

✅ Track revenue per patient
✅ Build MRR and ARR
✅ Launch a membership plan that puts YOU in control
✅ Use BoomCloud™ to manage and scale the entire system

Better patients.
Better margins.
Better lifestyle.

Ready to build your dream practice? Start with BoomCloud™ and stop letting insurance companies write your business plan.


P.S. The future of dentistry isn’t PPOs. It’s people who love your practice, pay you monthly, and say YES to treatment.
That starts with you saying YES to building a better model. Let’s do it.

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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