Getting new dental patients isn’t just about running ads or hoping for word-of-mouth referrals. It’s about creating a robust strategy that attracts, engages, and retains patients. Whether you’re a new practice or looking to grow an established one, this guide will show you exactly how to get dental patients using proven methods, from membership plans to digital marketing.
Let’s dive into the best tactics to build a thriving dental practice.
1. Launch a Patient Membership Plan
Membership plans are a powerful tool for attracting and retaining patients, especially those without dental insurance.
Why Membership Plans Work:
- Affordability: Patients appreciate predictable, budget-friendly payments.
- Loyalty: Members are more likely to stick with your practice.
- Revenue: Generate steady Monthly Recurring Revenue (MRR).
How to Start:
- Use BoomCloud™ to create and manage membership plans.
- Offer discounts on cleanings, X-rays, and treatments for members.
- Promote your plan on your website, social media, and in-office.
2. Focus on Local SEO
When patients search for a dentist in your area, you want your practice to appear at the top of search results.
Tips for Boosting Local SEO:
- Claim Your Google My Business Profile: Add accurate details, photos, and reviews.
- Use Local Keywords: Optimize your website with phrases like “family dentist in [city].”
- Encourage Reviews: Ask happy patients to leave positive reviews on Google or Yelp.
Pro Tip:
Include a call-to-action on your website, like “Join our membership plan today for affordable dental care.”
3. Run PPC Ads That Convert
Pay-Per-Click (PPC) ads are an effective way to get immediate visibility.
How to Use PPC Ads:
- Target Keywords: Focus on high-intent searches like “emergency dentist near me” or “teeth whitening deals.”
- Create Landing Pages: Drive traffic to pages optimized for conversions, like a membership plan sign-up page.
- Track Results: Use analytics to measure ROI and adjust campaigns.
4. Build a Referral Program
Referrals are one of the most cost-effective ways to get new patients.
How to Create a Referral Program:
- Offer incentives like discounts or gift cards for referrals.
- Promote your referral program through emails, social media, and in-office signage.
- Use software like BoomCloud™ to track and reward referrals seamlessly.
5. Leverage Social Media
Social media platforms are excellent for connecting with your community and showcasing your practice.
Ideas for Social Media Content:
- Patient testimonials.
- Educational posts about oral hygiene.
- Promotions for your membership plan.
Pro Tip:
Use Instagram and Facebook ads to target local audiences and drive traffic to your website.
6. Offer Free or Discounted Consultations
Attract new patients by lowering the barrier to entry.
Examples:
- Free consultations for cosmetic treatments like veneers.
- Discounted cleanings for first-time patients.
- Membership plan perks for joining.
7. Host Community Events
Get involved in your community to build trust and visibility.
Ideas for Events:
- Sponsor local sports teams or school events.
- Host a “Dental Health Day” with free check-ups.
- Offer discounts for participants who sign up for your membership plan.
8. Email Marketing That Works
Stay top-of-mind with potential and existing patients.
What to Include in Emails:
- Appointment reminders.
- Tips for maintaining oral health.
- Promotions for your membership program.
9. Use Direct Mail for Targeted Campaigns
Direct mail can be surprisingly effective when done right.
Tips for Success:
- Send postcards promoting your membership plan.
- Highlight patient testimonials and success stories.
- Partner with services like MVP Mailhouse for professional campaigns.
10. Real Success Stories: How Membership Plans Attract Patients
Wood River Dental: Membership Growth Mastery
- Active Members: 700 patients.
- MRR: $40,000.
- ARR: $480,000.
Dr. Dan Nelson used BoomCloud™ to promote a membership plan that attracted hundreds of uninsured patients.
7 to 7 Dental: $1 Million in ARR
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
Justin Koch leveraged BoomCloud™ to automate and scale his membership program.
FAQs
Why are membership plans effective for getting new patients?
Membership plans attract uninsured patients by offering affordable care and build loyalty through recurring benefits.
How does SEO help attract dental patients?
SEO ensures your practice appears at the top of search results, making it easy for potential patients to find you.
What’s the best way to start a membership plan?
Use tools like BoomCloud™ to create, promote, and manage your membership program effortlessly.
Final Call to Action: Start Getting More Patients Today with BoomCloud™
Attracting new patients doesn’t have to be complicated. With strategies like membership plans, digital marketing, and community engagement, you can build a thriving practice.
Click HERE to schedule your free demo of BoomCloud™ and start growing your patient base today.
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