How to Get Chiropractic Referrals: The Secret Sauce to Explosive Growth

September 19, 2025
Topics: Chiropractor
Written by: Keilani

Stop Begging for Referrals

Most chiropractors treat referrals like lottery tickets. You hope your patients will magically send their friends and family, maybe you throw in a half-baked “referral discount,” and then… crickets.

The truth? If you’re still wondering how to get chiropractic referrals, here’s the harsh reality: patients don’t refer just because you adjusted them once. They refer because they’re loyal, engaged, and feel like part of something bigger.

And the fastest way to build that loyalty? A membership program.


How Dr. Kim Doubled Referrals With Membership

Dr. Kim was good at getting new patients. Ads worked, walk-ins came, but referrals? Barely trickled in.

He realized that most patients saw him as a one-and-done fix, not as their long-term partner in health. Loyalty was missing.

So he launched a membership plan with BoomCloud™.

  • Patients paid a flat monthly fee for ongoing care.

  • Membership perks made patients feel special (discounts on supplements, family plans, priority scheduling).

  • He added a “Members Refer Members” program: every referral earned a reward or bonus.

Within 9 months:

  • 200+ membership patients

  • Referral volume doubled

  • $18K Monthly Recurring Revenue (MRR)

  • $216K Annual Recurring Revenue (ARR)

  • Membership patients spent 3X more than non-members

Dr. Kim’s big takeaway: referrals aren’t about asking. They’re about loyalty systems.


From Random Referrals → Predictable Referrals

At first, Dr. Kim thought referrals were just luck. He’d cross his fingers, hope for word-of-mouth, and wonder why it wasn’t consistent.

The epiphany? Patients don’t refer because you asked nicely. They refer because:

  • They’re invested in your practice (membership = skin in the game).

  • They trust you (you’ve provided ongoing value).

  • They see real results.

Once Dr. Kim aligned his referral strategy with his membership program, referrals went from a random trickle → to a steady, predictable stream.


Data That’ll Crack Your Spine (and Referral Strategy)

Still unsure if a membership plan is the answer to how to get chiropractic referrals? Let’s hit the numbers:

  • Loyalty drives referrals: Membership patients are 3–5x more likely to refer than casual, one-off patients (BoomCloud™ data).

  • Revenue per patient: Membership patients spend 2–4X more annually than non-members.

  • Recurring revenue math: 250 members x $90/month = $22,500 MRR = $270,000 ARR.

  • Referral trust factor: 92% of consumers trust referrals from people they know (Nielsen).

So if you want referrals, don’t just hand out business cards. Build loyalty that makes patients excited to spread the word.


Why BoomCloud™ Supercharges Referrals ‍♂️

BoomCloud™ isn’t just membership management software. It’s your referral growth engine.

With BoomCloud™, you can:

  • ️ Build custom membership plans that patients love

  • Automate recurring payments

  • Track MRR & ARR from memberships

  • ⭐ Add referral rewards inside your membership program

  • Increase loyalty, trust, and word-of-mouth

Instead of begging for referrals, you’ll create a system where referrals happen naturally.


Cool Ideas for Getting Chiropractic Referrals (That Actually Work) ⚡

Here are some referral strategies you can tie directly to your membership program:

  • “Member-Only Referral Rewards” — give bonuses to members who refer others.

  • Feature Referring Patients — spotlight them in your newsletter or social media.

  • Digital Referral Cards — easy-to-share links via email/text tied to BoomCloud™ sign-up.

  • Quarterly Referral Contests — prizes for the top referrers.

  • ‍‍ Family Plans — members naturally refer their spouses, kids, and extended family.

  • Surprise & Delight — small thank-you gifts when referrals happen (boosts repeat behavior).

Pro tip: membership + rewards = unstoppable referral engine.


Case Study: Scaling Referrals With BoomCloud™

Let’s revisit Dr. Kim’s results.

Before BoomCloud™:

  • Relied on random referrals

  • No system, no loyalty

  • Revenue was inconsistent

After BoomCloud™:

  • 200+ membership patients

  • Referral volume doubled

  • $18K MRR / $216K ARR

  • 3X increase in revenue per patient

  • Predictable growth every month

Membership made patients feel like insiders—and insiders always spread the word.


The Secret to Referrals Is Loyalty, Not Luck

Here’s the truth: most chiropractors think referrals are about asking at the right time. Wrong. They’re about creating loyalty that makes patients want to share.

Math time:

  • Non-member = $600/year

  • Membership patient = $1,800/year (3X more)

  • Membership patient + referral? Lifetime value goes exponential.

So stop treating referrals like magic. Build systems that make them inevitable.


Your Next Step: Build a Referral-Ready Practice

If you’re serious about figuring out how to get chiropractic referrals, here’s the formula:
✅ Build loyalty with a membership program
✅ Add referral rewards for members
✅ Track your MRR & ARR growth
✅ Scale your practice with predictable revenue

BoomCloud™ makes it simple—and powerful.


Final Mic Drop

The secret to how to get chiropractic referrals isn’t asking, hoping, or begging. It’s building loyalty through membership programs that turn patients into raving fans.

With BoomCloud™, referrals stop being random—and start being predictable. Patients win. You win. Your practice thrives.


Resources & Next Steps

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

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Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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