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How to Drop Dental Insurance: 6 Tips to Break Free from PPO Chains

December 22, 2024
Written by: Jordon Comstock

How to Drop Dental Insurance

Alright, fellow dental renegades, let’s get one thing straight & talk about how to drop dental insurance: Insurance companies are not your friends. They’re more like the annoying ex who ghosts you when it’s time to pay up. They’re sucking your profits dry and making it impossible for you to practice dentistry the way you want. So, why not break up with them? Don’t worry, I’m not just going to hype you up and leave you hanging. Nope. I’ve got some legit, no-BS tips from the legend himself: Gary Takacs.

Yep, that Gary Takacs, who has helped countless practices escape the soul-crushing clutches of PPOs and actually make money again. Ready to stop being an insurance slave and start making real, predictable income? Buckle up. It’s time to learn how to drop dental insurance—the right way.


Tip #1: Know Your Numbers (And Fall in Love With Them) – How to Drop Dental Insurance

Gary’s first rule of dropping insurance is to become obsessed with your practice’s financials. Do you even know how much you’re writing off because of PPO plans? Spoiler: It’s probably enough to make you want to curl up in a ball and cry into your nitrous oxide. Run the numbers and find out what you’re losing. More importantly, figure out what you’d gain if you stopped taking PPO patients and focused on fee-for-service or membership-based revenue. Knowledge is power, my friends.


Tip #2: Have a Marketing Strategy (No, a Real One) – How to Drop Dental Insurance

Dropping PPOs isn’t something you do on a whim after a bad day of reimbursement denial. You need a solid marketing strategy to fill that revenue gap and attract patients who are willing to pay for quality care. That means investing in your website, social media, Google Ads, and even some old-school methods like postcards (yes, they still work). Think of it as your practice’s glow-up—you’re about to become way more attractive to patients who value what you do.


Tip #3: Launch a Kick-Ass Membership Plan – How to Drop Dental Insurance

Here’s where the magic happens. Membership plans aren’t just some trend—they’re a game-changer. They offer patients an affordable way to pay for dental care while giving you predictable, recurring revenue. Oh, and did I mention that members spend 4 to 6 times more than PPO patients? Yeah, let that sink in.

Best Tips for Launching a Membership Plan:

  1. Keep It Simple: Don’t make your membership plan look like the fine print on an iTunes agreement. Simple tiers, clear benefits, and easy-to-understand pricing.
  2. Market the Benefits: Use social proof, testimonials, and case studies to show patients how they’ll save money and get better care.
  3. Automate Everything: Don’t make your front desk staff suffer through manual billing. Use software to handle that. Speaking of which…

What Is BoomCloud™ and Why You Need It

Time for some real talk: If you’re serious about creating a membership plan, you’re going to want BoomCloud™ on your side. Think of it as your digital assistant that never sleeps, never complains, and never asks for a raise. BoomCloud™ makes it stupidly easy to create, manage, and scale your in-house membership program.

Here’s How BoomCloud™ Can Help:

  • Automated Billing: No more chasing down payments. BoomCloud™ automates everything, so you get paid on time.
  • Customizable Plans: Design membership tiers that work for your patient base and keep them coming back.
  • Analytics for Days: Want to see your Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) grow? BoomCloud™ gives you the data in real time.
  • No Tech Headaches: The user interface is as intuitive as your favorite app, so you can set it up and start making money without calling your IT guy.

Tip #4: Train Your Team Like Champions – How to Drop Dental Insurance

Your team needs to be all-in on your insurance-free future. Train them on how to talk about the membership plan, why it benefits patients, and how to handle objections. Role-playing may feel awkward, but it’s way better than botching a conversation with a patient who doesn’t understand why you’re dropping their PPO. Confidence is contagious, so get your team hyped.


Tip #5: Communicate with Patients (And Be Prepared to Lose a Few) – How to Drop Dental Insurance

Breaking up with insurance is a process, and your patients need to understand why you’re doing it. Draft a killer letter or email that explains how the change will lead to better care, less rushed appointments, and a healthier mouth. Be upfront about your membership plan and how it can save them money.

Reality check: You’re going to lose some patients. And that’s okay. The ones who stay will be loyal, long-term, and willing to pay for quality care. In the long run, you’ll be happier and wealthier.


Tip #6: Leverage Case Studies for Proof – How to Drop Dental Insurance

Don’t take my word for it. Let’s look at some real-world examples of how this works:

Case Study #1: Dr. Painfree’s Dental Haven

Location: Phoenix, Arizona
Challenge: The practice was losing over $30,000 a month in write-offs from PPO contracts.
Solution: Dropped three major PPOs and launched a BoomCloud™ membership plan.
Results: Within 6 months, they had 350 active members, generating $17,500 in Monthly Recurring Revenue (MRR). That’s an extra $210,000 in Annual Recurring Revenue (ARR). Plus, members opted for higher-value procedures, increasing per-patient revenue by 5x compared to PPO patients.

Case Study #2: Family Smiles Dentistry

Location: Austin, Texas
Challenge: High patient churn rate and inconsistent income.
Solution: Used BoomCloud™ to introduce a simple membership plan and invested in digital marketing.
Results: Grew to 500 members, resulting in $25,000 in MRR. Their ARR hit $300,000, and they saw a 40% boost in patient retention. Members were more committed to treatment plans, and the practice had a predictable, steady income.


The Importance of Recurring Revenue

If you want your practice to have a future (and a stress-free one, at that), you need to embrace the beauty of recurring revenue. Membership plans turn unpredictable income into something you can count on, month after month. It’s like getting a subscription to your favorite magazine, except instead of celebrity gossip, you’re giving people healthier teeth and gums.


How to Drop Dental Insurance for Good?

Here’s the bottom line: Dropping insurance isn’t just about cutting ties with greedy PPOs. It’s about regaining control of your practice, improving patient care, and finally making the money you deserve. With BoomCloud™ and a killer marketing plan, you can build a practice that’s profitable, patient-focused, and completely insurance-free.

So, what are you waiting for? Start planning your insurance breakup party, because freedom—and financial security—are just around the corner. Cue confetti.

My Top Podcasts

Download "The Million Dollar Dental Membership Plan" E-book!

Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implment in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

Membership Plans For Optometrists

vision-membership-plan-ebook Learn tactics and strategies from practices that have built a million dollars in recurring revenue from their membership subscriptions alone! Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & improve your case acceptence by 3X with members. Download the book Now!

What is BoomCloud™?

BoomCloud is a software platform that allows you to create, manage & grow your own membership program. Build unlimited plans, track recurring revenue, active members metrics. Integrate your online membership enrollment with your website & start growing recurring revenue. Schedule a demo!

Fire The PPOs With These Proven Strategies!

Discover how to break free from the grip of PPOs and transform your practice into a thriving, profitable business. Imagine better cash flow, higher profits, and stronger patient relationships. It’s not a dream – it’s a reality waiting for you.

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Watch a BoomCloud™ Demo

Power your patient membership program, Create recurring revenue, improve patient loyalty & maximize patient spend. 

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Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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Recurring Revenue Growth Calculator

Discover the revenue potential of your practice’s membership plans. This calculator helps you project growth by analyzing key factors like patient volume, plan pricing, and service utilization. See how implementing a custom plan can boost your bottom line.

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 PPO Loss Calculator – How Much are YOU Losing?

Calculate the hidden costs of relying on traditional PPO plans. Our PPO Loss Calculator reveals the revenue you could be missing out on and helps you strategize for greater profitability with a membership-based model.

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