Dentists, it’s time to have that talk. You know, the one about PPOs. They’re like the frenemy who shows up uninvited, eats all your snacks, and leaves you with crumbs. Sure, they bring in patients, but at what cost? Reduced fees, endless admin, and a side of stress you didn’t sign up for.
It’s time to kick PPOs to the curb. Today, we’re diving into Gary Takacs’ 6 strategies for dropping PPOs like they’re hot, plus how membership plans powered by BoomCloud™ are your golden ticket to financial freedom.
Why Cutting Out PPOs Is a Game-Changer
Before we dive into the strategies, let’s talk about why dropping PPOs is worth it:
- You Keep More of Your Fees: No more slicing and dicing your revenue just to appease insurance companies.
- Less Admin, More Time: Say goodbye to claim denials, delayed payments, and red tape.
- Better Patient Experience: You’re free to focus on care, not contracts.
Pro Tip: Dropping PPOs doesn’t mean losing patients—it means attracting the right patients who value your care.
Gary Takacs’ 6 Strategies for Cutting Out PPOs
1. Deliver Exceptional Patient Experiences
Patients will stick around even without insurance if they’re wowed by your service. Gary always says, “People will pay for value, not discounts.”
- Greet every patient by name.
- Offer comfort items like blankets, headphones, or even a coffee bar.
- Follow up personally after major treatments.
Learn more about Gary Takacs’ strategies here: Takacs Learning Center
2. Start a Patient Membership Plan
This one’s a no-brainer. A membership plan replaces the need for insurance by giving patients access to affordable, predictable care. Think of it as the VIP club for your practice.
With a membership plan:
- Patients pay a monthly or annual fee for perks like free cleanings and discounts.
- You build loyalty while generating recurring revenue.
- Membership patients spend 2X to 5X more than PPO patients and say “yes” to treatment 40% of the time(compared to 38% for PPO patients and 24% for cash patients).
3. Transition Gradually
Dropping PPOs cold turkey can be scary, so take it slow. Start by analyzing which PPOs are the least profitable and phase them out one by one.
- Inform patients about the change well in advance.
- Offer alternatives like your membership plan to make the transition seamless.
4. Master Case Presentation
Case acceptance is the secret sauce to success when cutting out PPOs. Gary teaches the “Challenger Sale” method:
- Present treatment as a solution to their unique needs.
- Build trust by educating patients on why the treatment matters.
- Show visuals like before-and-after photos to make your case compelling.
5. Focus on Attracting High-Value Patients
Invest in marketing that targets patients willing to pay for quality care.
- SEO: Optimize your website for searches like “affordable dentist near me.”
- PPC Ads: Target high-income areas with keywords like “best dental care.”
- Social Media: Highlight patient success stories and testimonials.
6. Train Your Team Like Pros
Your team needs to be on board with the transition. Train them to:
- Explain the benefits of going out-of-network.
- Present your membership plan as an alternative.
- Handle tough questions with confidence and empathy.
Pro Tip: Role-playing scenarios can help your team nail patient conversations.
Why Membership Plans Are Key to Dropping PPOs
Here’s the deal: Cutting out PPOs without offering an alternative is like canceling Netflix without giving your family a new streaming service. Enter membership plans—the ultimate safety net for your practice and your patients.
Benefits of Membership Plans
- Predictable Revenue: Monthly or annual fees create steady cash flow.
- Loyal Patients: Members stick around longer and refer more friends.
- Higher Case Acceptance: Membership patients are more likely to say “yes” to treatment.
BoomCloud™: Your Membership Plan Powerhouse
Managing a membership plan sounds like a lot, right? That’s where BoomCloud™ comes in. This software makes it ridiculously easy to launch, manage, and scale your plan.
Why BoomCloud™ Rocks
- Automates Billing: No more chasing down payments.
- Tracks Revenue: See your MRR (Monthly Recurring Revenue) and ARR (Annual Recurring Revenue) at a glance.
- Simplifies Renewals: Keep patients enrolled without lifting a finger.
Learn More About BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Case Study: 7 to 7 Dental Cuts PPOs and Thrives
The Challenge
7 to 7 Dental was tired of low reimbursements and high admin costs from PPOs. They wanted to transition to a fee-for-service model without losing patients.
The Solution
They launched a membership plan with BoomCloud™ that included:
- Free cleanings and exams.
- 20% discounts on additional treatments.
- Exclusive perks like free whitening touch-ups.
The Results
- Members Signed Up: 2,300 patients.
- Monthly Recurring Revenue (MRR): $103,500.
- Annual Recurring Revenue (ARR): $1,242,000.
- Higher Patient Spend: Membership patients spent 3X more than PPO patients.
“BoomCloud™ made our membership plan a no-brainer. We’ve never looked back,” says Dr. Thrives Without PPOs.
Final Thoughts: Say Goodbye to PPOs and Hello to Freedom
Dropping PPOs isn’t just possible—it’s profitable. With strategies from Gary Takacs, the power of membership plans, and the simplicity of BoomCloud™, you can create a thriving, patient-centered practice free from insurance headaches.
Ready to take the leap? Sign up for BoomCloud™ today and start building your membership plan empire.
Sign Up for BoomCloud™ Here: BoomCloud™ – Membership Plan Software
Now go out there, ditch those PPOs, and take control of your practice!
