How to Build a Membership Plan After Dropping Delta Dental
So… you did it.
You dropped Delta Dental. 😎
First of all — respect.
That’s not a small decision. That’s a power move.
But now comes the real question:
How do you replace the patients and revenue without crawling back to PPO land?
That’s where understanding how to build a membership plan after dropping Delta Dental becomes the growth strategy that stabilizes — and often explodes — your practice revenue.
Let’s break this down in a fun way. 🚀
The Moment You Drop Delta (And The Fear That Follows)
Here’s what most dentists feel immediately after dropping Delta:
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“What if patients leave?”
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“What if hygiene slows down?”
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“What if revenue drops 20%?”
Totally normal.
But here’s the math nobody talks about:
Delta write-offs often range from 30–45% per procedure.
So if you were producing $1M under Delta, you might only be collecting $600–$700k.
You weren’t making $1M.
You were leasing your chairs at a discount.
Now the game changes.
Instead of renting patients from Delta, you build your own subscription base.
You replace discounted PPO revenue with Monthly Recurring Revenue (MRR).
That’s how real practices scale.
Why a Membership Plan Is the Smartest Move After Dropping Delta
When patients lose PPO benefits, they feel uncertain.
If you don’t offer an alternative, they’ll look elsewhere.
But when you introduce a membership plan, you reposition yourself as:
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More transparent
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More affordable
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More relationship-driven
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Less insurance-driven
And here’s the kicker:
Membership patients typically spend 2X–4X more annually than non-members.
Why?
Because:
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They show up
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They feel invested
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They say yes to treatment sooner
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They aren’t “waiting for insurance.”
Optimizing revenue per patient is always more powerful than chasing new patients.
How to Build a Membership Plan After Dropping Delta Dental (Step-by-Step)
Let’s get tactical.
1️⃣ Start With Revenue Replacement Math
Before launching, calculate:
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How many Delta patients did you had
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Average annual production per patient
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Total Delta write-offs
Example:
1,200 Delta patients
$800 average production
$960,000 production
At 35% write-off → $336,000 lost.
Now imagine converting 600 of them into members at $40/month.
600 x $40 = $24,000/month MRR
That’s $288,000/year ARR.
Before treatment.
You’ve already replaced most write-offs — and you’re not discounting anymore.
That’s how you think like a CEO.
2️⃣ Create Simple, Profitable Membership Tiers
Keep it clean.
You don’t need 7 plans.
Start with:
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🦷 Adult Plan
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👶 Child Plan
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🪥 Perio Plan (if needed)
Typical structure:
Adult Plan:
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2 cleanings
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Exams
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X-rays
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1 emergency visit
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10–15% off treatment
Price: $35–$49/month
That’s it.
Simple converts better.
3️⃣ Make It Subscription-Based (MRR Is King 👑)
Annual plans are fine.
Monthly plans are better.
Why?
Because recurring billing creates:
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Predictable income
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Higher retention
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Better cash flow stability
If you build 800 members at $45/month:
$36,000/month MRR
$432,000 ARR
That’s a hygiene department fully stabilized.
And the best part?
It compounds every month.
You can track and automate this using BoomCloud™:
👉 https://boomcloudapps.com/demo-schedule/
4️⃣ Communicate the Transition the Right Way
Here’s where most practices mess up.
They say:
“We dropped Delta.”
Instead say:
“We’re no longer controlled by insurance restrictions — and we created something better for you.”
Position the membership plan as an upgrade.
Send:
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Email campaigns
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Direct mail
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In-office handouts
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Website updates
Create a dedicated landing page explaining:
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Why did you leave Delta Dental
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How the membership works
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How patients save
If you need examples of scaling membership growth, check this guide:
👉 https://boomcloudapps.com/dental-clinic-marketing-goals-how-to-scale-a-membership-program-to-365-members/
5️⃣ Automate Everything
If you try to manage this on spreadsheets…
You’ll hate your life in 6 months. 😂
Use BoomCloud™ to:
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Automate billing
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Prevent expired cards
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Track MRR & ARR
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Measure growth rate
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Manage upgrades
Create your account here:
👉 https://boomcloudapps.com/
Automation = scale.
Manual = burnout.
Case Study: From Delta Dependency to $58,000 MRR
Dr. Alvarez dropped Delta.
At the time:
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2,400 active patients
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50% Delta
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Heavy write-offs
They launched a membership plan using BoomCloud™.
Results in 18 months:
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1,300 members
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$45 average monthly fee
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$58,500/month MRR
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$702,000 ARR
Here’s what changed:
✅ Case acceptance increased 32%
✅ Hygiene booked 4 months out
✅ Revenue per patient increased 2.3X
✅ Dropped an additional low-paying PPO
They didn’t lose revenue.
They replaced discounted revenue with loyal recurring revenue.
That’s the difference.
Why This Strategy Works (Backed by Data)
According to the ADA Health Policy Institute, millions of adults remain uninsured each year.
Meanwhile, Harvard Business Review reports that increasing customer retention by just 5% can increase profits 25–95%.
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Increase retention
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Improve compliance
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Increase lifetime value
It’s not a theory.
It’s economics.
Common Mistakes After Dropping Delta
Let’s avoid panic-mode decisions:
❌ Underpricing the plan
❌ Not training the front desk
❌ Offering too many plan options
❌ Failing to promote on the website
❌ Not tracking MRR
Instead, track:
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Membership growth rate
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Treatment acceptance %
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Recurring revenue
If you want structured training:
👉 https://www.boomcloudapp.com/six-figure-membership-course
The Real “Aha” Moment
Most dentists think dropping Delta means:
“I need more new patients.”
Wrong.
You need higher revenue per existing patient.
Membership plans allow you to:
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Monetize relationships
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Stabilize hygiene
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Build predictable income
Insurance creates dependence.
Membership creates ownership.
That’s the shift.
FAQs About Building a Membership Plan After Dropping Delta
Will I lose patients?
Some will leave. Most won’t — if you communicate properly and offer value.
How many members do I need?
Even 300 members at $40/month = $12,000/month MRR.
That’s stability.
Is this legal?
Yes. Membership plans are discount programs, not insurance. Always check state guidelines.
How long does implementation take?
With software like BoomCloud™, you can launch within 30–45 days.
Because Strategy Without Execution Is Useless
If you’re serious about learning how to build a membership plan after dropping Delta Dental, here’s your next move:
📘 Download the Million-Dollar Membership Plan Ebook
https://boomcloud.myclickfunnels.com/million-dollar-book
🎓 Take The Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
📅 Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule/
🚀 Create Your BoomCloud™ Account
https://boomcloudapps.com/
