How to Build a Dental Care Website That Actually Makes You Money

June 18, 2025
Topics: Dental
Written by: Keilani

How Smart Practice Owners Are Ditching PPOs and Adding $500K+ in Recurring Revenue

Join our exclusive course and discover the proven strategies that practices use to add $10,000+ in monthly recurring revenue with patient membership plans. Dr. Evans took this course and now has over 800 members and $37,000/mo of predictable recurring revenue. Watch this webinar before we take it down in 24 hours.

This course normally sells for $297.

But right now, I’m giving you access for just $47.

That’s cheaper than a hygiene cleaning.

And it could be the most profitable $47 you ever spend.

Get the Course Here → The Six-Figure Membership Plan Course

What You Will Learn:

- How to Build a Membership Plan That Pays You Monthly (Even While You Sleep!)

- Why PPOs Are Stealing Your Revenue—And How to Take Control of Your Profits

- The 3-Step System to Scale Recurring Revenue
(Even If You’ve Never Sold a Membership Plan Before!)

- The #1 Mistake Dentists Make When Dropping PPOs (And How to Avoid It!)

LIVE Case Study: How One Dentist Went from PPO-Dependent to $500K+/Year in Recurring Revenue With a Membership Program!

In dentistry today, PPOs are not your friend, they hurt your cash flow, demolish your profit margins, jeopardize your patient relationships & use A.I. to deny claims!!

If I had an employee or partner that messed up my business like that, I would FIRE them ASAP! 

$47. No fluff. Just results.

You in?

Let’s face it:

Most dental care websites look like they were coded by your uncle in 2004… and patients know it. ‍♂️️

A stale dental care website equals:

  • Fewer calls.

  • Fewer new patients.

  • Zero recurring revenue.

But what if your dental care website could be your best salesperson? Selling membership plans, booking appointments, and stacking predictable revenue while you sleep?

Buckle up. This is your Jordon Comstock, Dan Kennedy, and Russell Brunson-approved guide to a dental care website that prints money. ✨


Dr. Amy’s Broken Website vs. Her Cash Machine

Dr. Amy is an amazing dentist. Patients love her. But her old dental care website?

Slow.
Hard to navigate.
Zero mention of her Smile Club.
No clear call-to-action.

Outcome?
She was booked for cleanings but broke every summer.

Then she found BoomCloud™ and rebuilt her dental care website to do what most dentists never do — SELL.

One year later:
✅ 525 Smile Club members.
✅ $20,400 Monthly Recurring Revenue (MRR).
✅ $244,800 Annual Recurring Revenue (ARR).
✅ 2.8X increase in case acceptance.

Now she jokes: “My dental care website sells memberships while I’m at brunch.”


Steal Dr. Amy’s Website Blueprint

Here’s exactly how Dr. Amy turned her outdated dental care website into a membership-selling beast.

Let’s break down what your site must have to join the top 1% of profitable practices.


Russell Brunson:

“A pretty site that doesn’t convert is a liability, not an asset.”

Dan Kennedy: “If your site doesn’t tell visitors exactly what to do, you’re bleeding money.”

The real epiphany?
A dental care website must do TWO things, and do them perfectly:

1️⃣ Build trust at a glance.
2️⃣ Convert trust into recurring revenue with a seamless membership offer.

BoomCloud™ turns your site into a money printer. Let’s make it happen.


The 7 Pillars of a High-Converting Dental Care Website

1. Clean, Modern Visual Design

First impressions are everything:
✔️ Soothing colors (think white, blue, light gray).
✔️ Real, high-quality photos of YOU and your team.
✔️ Consistent branding across pages.

Patients trust modern design. Clutter kills trust.


2. Mobile-First & Lightning Fast

70%+ of dental website traffic happens on mobile devices.

A slow, clunky dental care website = instant bounce.

Use tools like:

  • Google PageSpeed Insights.

  • GTmetrix.

Target: < 2 seconds load time.


3. Killer Calls-to-Action

Every page should whisper (scream!) what to do next:
“Book Appointment.”
“Join Our Smile Club.”
“Schedule a Free Consultation.”

Buttons must be big, clear, and visible on every page.


4. Dedicated Smile Club Page

This is where BoomCloud™ shines.

Your Smile Club page must include:
✔️ What’s included (cleanings, discounts, emergencies).
✔️ Pricing options.
✔️ Member perks.
✔️ FAQs.
✔️ Reviews.
✔️ BoomCloud™ sign-up form.

Dr. Amy’s Smile Club page converts 5–10 new members weekly!


5. Trust-Building Real Photos & Videos

✅ Team headshots.
✅ Office tour video.
✅ Happy patient testimonials.

Real people = real trust = real money.


6. Social Proof Everywhere

Add:
⭐ Google Reviews widget.
⭐ Patient video testimonials.
⭐ Before & after smile gallery.

88% of patients trust online reviews as much as personal referrals.


7. SEO-Optimized Helpful Content

Google needs to find you. Content helps.

✔️ Blog about common procedures, membership plan benefits, dental care tips.
✔️ Use your city + services in headings naturally.
✔️ Keep paragraphs short and scannable.

More trust. More traffic. More patients.


The Power of Membership + Design

Numbers don’t lie:
✅ Membership patients spend 2–4X more per year.
✅ A modern dental care website converts 3X more traffic.
✅ BoomCloud™ practices average $10k–$25k MRR.

So your dental care website should sell your Smile Club like crazy!


Dr. Amy’s Exact Makeover: Step-by-Step

Steal her success:
1️⃣ Redesigned her site to be clean & mobile-first.
2️⃣ Used real team and patient photos.
3️⃣ Added multiple CTAs on every page.
4️⃣ Created a Smile Club page with BoomCloud™ sign-up.
5️⃣ Embedded reviews and video testimonials.
6️⃣ Blogged twice monthly for SEO.
7️⃣ Ran Facebook ads driving traffic directly to Smile Club sign-up.

Result: predictable, growing MRR + less stress + loyal patients.


Must-Have Pages for the Perfect Dental Care Website

Homepage:
Friendly, trust-building. Clear CTA above the fold.

Smile Club Page:
Benefits, pricing, FAQs, sign-up form (BoomCloud™ embedded).

About Us:
Showcase your story, team bios, fun facts.

Services:
Break down each procedure with FAQs and CTAs.

Testimonials:
Highlight your best Google reviews and videos.

Contact:
Clickable phone number, Google Maps, and an easy booking form.


Scripts to Promote Your Smile Club

Pop-Up:
“Save hundreds every year! Join our Smile Club for worry-free dental care. Sign up now in seconds!”

Homepage Banner:
“Affordable dental care — anytime. Join our Smile Club today!”

Social Ad:
“No insurance? No problem. Our Smile Club keeps your smile healthy and your wallet happy. Join now and save big!”


FAQs

What makes a good dental care website?
A modern, fast, mobile-first design with trust-building photos, clear CTAs, and a dedicated Smile Club page.

Why should I promote a membership plan?
Patients love it! Membership patients spend 2–4X more annually and stay loyal.

How does BoomCloud™ help?
BoomCloud™ automates sign-ups, payments, renewals, and legal compliance — making your Smile Club easy to run and scale.

How fast will I see results?
Most BoomCloud™ practices add $10k–$20k MRR in 12 months or less.


Your Takeaway

Stop treating your website like a digital brochure.
Start treating it like your top-producing salesperson!

A high-converting dental care website with a membership plan is the ultimate practice growth hack.


Ready to Upgrade Yours?

Download the Million-Dollar Membership Plan Ebook

Take The Six-Figure Patient Membership Plan Course

Schedule a Demo of BoomCloud™

✅ ✨ Create Your BoomCloud™ Account For FREE

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

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Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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