How to Attract Quality Dental Patients
So, how to attract quality dental patients you may ask…
Let’s cut the crap: not every patient is a good patient.
Yep, I said it. Not every new smile that walks through your door is profitable — in fact, some are money pits. They nickel-and-dime your front desk, ghost on treatment plans, or worst of all… they’re PPO zombies here to suck your profits dry. ♂️
If you’re tired of hustling for patients who burn your team out and barely cover their own overhead, then this post is for you.
I’m Jordon Comstock, CEO of BoomCloud™, and I’m going to show you how to attract quality dental patients — the kind who pay monthly, say yes to treatment, and actually make you money.
Let’s roll.
The #1 Mistake Dental Practices Make: Not Defining the Ideal Patient
Most practices market like everyone is their customer.
Big mistake. HUGE. ❌
You’re not Walmart. You’re a boutique healthcare provider. That means you need to define your ideal patient profile — and then design your entire marketing ecosystem to attract them.
Here’s what a profitable patient looks like:
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No insurance drama ♂️
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Pays monthly or annually via membership
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Follows through on treatment
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Visits regularly
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Refers others
Spoiler alert: that patient isn’t on a PPO plan. They’re a membership patient.
The Truth About Profitability: Membership vs. PPO vs. Cash
Let’s break it down:
| Patient Type | Annual Value | Churn Rate | Visit Frequency | Profitability |
|---|---|---|---|---|
| PPO Patient | $500/year | High | Low | ❌ Low |
| Cash Patient | $700/year | Medium | Medium | ⚠️ Inconsistent |
| Membership Patient | $2,200/year | Low | High | ✅ High |
According to our latest customer data, membership patients — powered by BoomCloud™ — are 4x more profitable than PPO patients. Why? Because they commit, pay upfront, and value your care.
They’re not shopping around — they’re sticking around.
Case Study: How Riverbend Dental Gained 643 Quality Patients
Let’s talk numbers.
Practice: Riverbend Dental
Location: Bend, Oregon
Tool: BoomCloud™
Before BoomCloud™: 37 members, inconsistent cash patients, drowning in PPO paperwork
After 18 months:
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643 Active Members
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$28,935 MRR
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$347,220 ARR
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$45/month per member
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Avg. revenue per member: $2,200/year
They built a recurring revenue machine. They stopped wasting time on unprofitable insurance patients and started attracting ideal patients who fuel long-term practice growth.
Traffic Strategies: Get in Front of the Right People
You don’t just want more clicks. You want more of the right clicks.
Let’s break down how to attract quality dental patients through smart traffic channels:
SEO (Search Engine Optimization)
Use Yoast SEO and optimize for keywords like:
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“No insurance dentist [City]”
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“Best dentist without insurance”
✅ Pro Tip: Add a page dedicated to your membership plan — and optimize it with structured data.
BoomCloud™ users who implement this strategy see a 35–50% increase in organic leads within 90 days.
PPC (Pay-Per-Click Ads)
Target:
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High-intent keywords: “dental cleaning no insurance,” “join dental membership”
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Geo-specific ads within 10–15 miles of your practice
⚡ Create custom landing pages for your plan offers using WordPress or WildfireSites.com/info. Your goal? Conversions, not clicks.
TikTok Ads
We helped a client run a TikTok campaign titled “Ditch Insurance, Not Your Smile” featuring real patients talking about their membership.
Results:
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$220 in ad spend
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37 new members
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5x ROI in 30 days
Gen Z and Millennials are loving this format — and they’re used to subscription models (hello, Netflix).
LinkedIn Ads
Perfect for:
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Targeting local business owners
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Offering group or employee memberships
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Connecting with HR departments for corporate plans
BoomCloud™ makes it easy to create multi-tiered plans that cater to both individual and group members.
Conversion Strategies: Turn Leads Into Loyal Members
Getting traffic is half the battle. The real win? Converting traffic into treatment-accepting members.
Build Offers That Actually Convert
No one gets excited about “free X-rays.” You need offers that hit the emotional AND logical brain.
Best-converting offers:
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“Join for $1 today. Get cleanings, exams, and 15% off all treatment.”
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“No insurance? No problem. Get full dental benefits for $29/month.”
Website Optimization with WordPress or WildfireSites
Features your site NEEDS:
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Homepage banner highlighting the membership plan
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Video testimonials from actual members
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Embedded BoomCloud™ widgets to let patients sign up instantly
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Mobile optimization (because 80% of visitors are on phones!)
Automated Follow-Up With BoomCloud™
Our platform tracks:
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When someone views your plan page
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Who signs up, who doesn’t
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Sends automated emails and texts with reminders, upsells, and more
Smart marketing = Less chasing, more enrolling.
Case Study: How Dr. Laura Crushed PPOs With BoomCloud™
Practice: Serenity Dental
Location: Denver, CO
Challenge: 80% PPO patients, low treatment acceptance
Strategy: Dropped 2 PPOs, implemented BoomCloud™, ran targeted SEO and TikTok campaigns
Metrics after 12 months:
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492 Active Members
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$24,268 MRR
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$290,000 ARR
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Avg. Revenue per Patient: $2,179
They now choose who they treat — and it shows in their bottom line.
The Membership Mindset: Find More of the Right People
Your membership plan isn’t just a billing tool. It’s a magnet for your best patients.
✔️ High lifetime value
✔️ Lower churn
✔️ Higher case acceptance
✔️ Predictable revenue
Final Thoughts From the Guy Who’s Helped Thousands of Dentists Grow
Stop chasing every patient.
Start attracting the right ones — the ones who respect your time, love your care, and pay you like clockwork.
With BoomCloud™, we help you:
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Launch your in-house plan
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Track every metric that matters
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Automate marketing that converts
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Replace PPOs with predictable revenue
Ready to Attract High-Quality Patients?
Start Now at BoomCloudApps.com
