How Targeting Dental Patient on LinkedIn + Membership Plans Can 4X Your Practice Revenue

November 09, 2025
Topics: Dental
Written by: Lisa Rasmussen

Stop Wasting Money—Your Best Dental Patients Are Hiding on LinkedIn

Yeah, we said it . You’ve been blowing cash on Facebook ads to attract coupon clippers, tire kickers, and folks who vanish faster than fluoride on cotton candy. Meanwhile, your ideal patients — the ones with bank accounts, benefits, and high dental IQ — are hanging out on LinkedIn. Posting about work wins, startup news, and…you guessed it…healthcare perks.

Now imagine you show up in that feed with an engaging post like:

“Why your dentist should act more like Netflix.”

They click. They chuckle. They get curious.

And boom: you’re not just targeting dental patient on LinkedIn… you’re starting conversations with high-value humans who are sick of the insurance circus and ready for subscription-based dental care.

But here’s the kicker… What happens after they click? That’s where the real magic starts.


Story: Meet Dr. Jenny — She Was Bleeding Ad Budget Until She Turned LinkedIn Leads into Members

Dr. Jenny ran a solid family practice. Her team was tight, her hygiene game was fire, and her heart was all about patient care.

But her growth? It was flatlining faster than a bad root canal.

She was:

  • Spending $3K/month on Google & Facebook ads

  • Getting ~20 leads, but only converting ~5 into patients

  • Watching them ghost after their first cleaning

Until one day, she logged into LinkedIn, saw a post from a dentist talking about dental memberships and how BoomCloud™ helped them grow their MRR like a SaaS company.

Curious, she:

  • Signed up for the BoomCloud™ free account

  • Created 3 membership tiers: Basic, Perio, and Smile Club

  • Started posting weekly LinkedIn content about her new plans

  • Ran a small, well-targeted LinkedIn ad at professionals in her city

What happened next?

  • 74 signups in the first 2 months

  • Membership patients spent 3.5x more on treatments

  • MRR hit $5,150 within 90 days

  • ARR jumped to $61,800

Dr. Jenny didn’t just get more leads. She got better patients who stayed longer, spent more, and loved the “no-insurance-hassle” model.


From “Leads” to “Loyalty” — How LinkedIn + Membership Changed Everything

Old belief:

“I just need to run more ads to get more new patients.”

New belief:

“I need to build a system that turns strangers into subscribers, and subscribers into superfans.”

Dr. Jenny realized that her problem wasn’t awareness — it was conversion and retention.

She didn’t need 50 new patients. She needed 25 that paid monthly, came in twice a year, and brought their whole family. She needed recurring revenue. She needed BoomCloud™.

That shift — from “lead gen” to “MRR engine” — unlocked everything.


How to Build the Perfect LinkedIn + Membership Funnel

Here’s how YOU can make this happen. You don’t need a giant ad budget. You need the right offer, platform, and messaging.

Step 1: Optimize Your LinkedIn Presence

  • Update your profile to show you’re a practice owner focused on patient care innovation

  • Add a headline like: “Helping Families Save $$$ & Stress with Dental Memberships – No Insurance Needed”

  • Post weekly content: dental tips, stories, membership benefits, patient wins

  • Use emojis, punchy hooks, and real photos

Step 2: Create a Killer Membership Plan

Use BoomCloud™ to:

  • Set up your membership tiers

  • Offer monthly & annual billing options

  • Automate renewals, reminders & billing (no manual chasing)

  • Integrate with your PMS & website

  • Track MRR, ARR, active members & churn

Create Your BoomCloud™ Account For FREE

Step 3: Run Smart LinkedIn Ads

Target:

  • Job titles: HR, Tech, Lawyers, Consultants, Executives

  • Interests: Health, Dental, Family

  • Geography: Your local area

Use content like:

  • “Are you still letting insurance tell you how to smile?”

  • “This local dentist doesn’t accept insurance… and her patients LOVE it.”

  • “Netflix has a subscription. Why not your dentist?”

CTA = Free Dental Membership Consult or Signup


The Data Doesn’t Lie: MRR, ARR, and Revenue Per Patient

Let’s break this down:

Metric Without Membership With BoomCloud™
Avg Revenue/Patient $700/year $2,100–$2,800/year
MRR (100 members) $0 $3,500/month
ARR $0 $42,000+
Treatment Acceptance ~50% Up to 80–90%
Retention ~40–50% 80–90%
Marketing ROI Low High

Membership patients aren’t just visiting for cleanings. They:

  • Come in regularly

  • Accept more treatments

  • Don’t argue about price

  • Refer their friends & coworkers

BoomCloud™ becomes the system that makes it all scalable, trackable, and automated.


Case Study: Riverfront Dental Grows to $433K ARR with BoomCloud™

Real practice. Real results. (boomcloudapps.com)

  • ~772 active members

  • ~$36,100 MRR

  • ARR = $433,200

  • Treatment acceptance jumped to ~81%

  • Membership patients spent ~3.9x more than PPO ones

  • Insurance drama? Gone.

They didn’t get there overnight. But by focusing on revenue per patient, not just volume, they created predictable, powerful growth.


Cool Ideas to Skyrocket Your LinkedIn + Membership Game

  • Post short videos: “3 Reasons Membership Beats Insurance”

  • Show your dashboard: “Here’s our MRR this month — thanks BoomCloud™!”

  • Offer bonuses: “Sign up this week, get free whitening”

  • ‍⚕️ Team features: “Meet the hygienist who helped 94 patients go membership-only this year”

  • LinkedIn messages: Reach out to local HR managers with corporate membership plans


Let’s Be Real: Common Objections (and Real Talk Answers)

“My patients won’t pay monthly”
Actually, they already do—for Netflix, the gym, Peloton. This feels normal now. Membership is comfort, predictability, and trust.

“LinkedIn isn’t for dental marketing”
It’s exactly for dental marketing… if you want high-income, benefit-focused, educated patients. It’s full of them.

“I’m too busy to launch a program”
That’s what BoomCloud™ is for. Set it up once, let it run. You don’t need to babysit it.

“Will this work in my area?”
Urban, suburban, rural — yes. The secret isn’t geography. It’s messaging + systems.


Recap: This Is the New Growth Model for Dental Practices

You’re not stuck in 1995 anymore.

Today’s playbook:

  • Targeting dental patient on LinkedIn gets you high-quality leads

  • Offering a dental membership converts them into loyal subscribers

  • Using BoomCloud™ turns your practice into a recurring-revenue engine

  • Tracking MRR, ARR & Revenue per Patient = real business metrics

Forget chasing 50 new patients a month. Focus on making more from every patient who walks through your door. Membership is your multiplier.


Your Next Steps: Let’s Blow This Thing Up

Download the Million-Dollar Membership Plan eBook
Take The Six-Figure Patient Membership Plan Course
Schedule a Demo of BoomCloud™
Create Your BoomCloud™ Account For FREE

Ready to attract dream patients, stop relying on PPOs, and make revenue predictable AF? Then stop chasing leads. Start building a revenue engine.

My Top Podcasts

How Smart Practice Owners Attract, Retain & Create Recurring Revenue

Get the book that’s helping over 65,000  practices ditch insurance, boost cash flow, and create financial freedom with a patient membership program.

Membership Plans For Optometrists

vision-membership-plan-ebook Creating a patient membership plan is the smartest strategy to implement in your practice. You will increase patient satisfaction & loyalty, Increase predictable recurring revenue & increase sales!

Fire The PPOs!

Say goodbye to PPOs and hello to a thriving, independent dental practice. Don’t miss out – your journey to financial freedom starts here!

Subscribe to Our Podcasts!

Jordon Comstock

Author Bio

Jordon Comstock is the Founder & CEO of BoomCloud™, a software that allows practice, clinic & spa owners to build, manage and scale a membership program. This helps practice & clinic owners to create recurring revenue & improve loyalty via membership programs. Jordon is passionate about Music, Hawaii, Healthcare businesses like: dentistry, optometry, med spas and massage spas. Schedule a demo of BoomCloud™ and learn how membership programs can improve your business. Here are more dental books to improve your practice

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