Dear DSOs, You’re Sitting on a Goldmine — But It’s Hidden Under PPO Contracts
If you’re a Dental Support Organization (DSO) scaling practices like a boss, here’s the truth…
You’re leaking revenue like a cracked crown.
Yes, you’ve got slick operations, enterprise-level Dentrix reports, multiple practices, and a playbook thicker than the IRS tax code.
But your biggest problem?
PPOs are eating your margins for breakfast.
It’s 2025 — why are you still letting insurance companies dictate how much you’re worth?
Story: How One DSO Ditched the Drama and Printed Cash
Meet Apex Dental Group — a multi-location DSO based in the Midwest. They were growing fast, but their profit margin? Anemic.
Dr. Kyle, their clinical director, said it best:
“We had thousands of patients, but our net income looked like a part-time Uber gig.”
Then Kyle found BoomCloud™.
He installed custom membership plans across 5 locations.
Each office got its own branded plan.
In 12 months? They added $372,000 in MRR.
Their ARR exploded past $1.8M.
And just like that… they weren’t held hostage by PPOs anymore.
Build a Patient-Funded Recurring Revenue Machine
BoomCloud™ is your DSO’s secret weapon.
While everyone else is whining about “reimbursements” and “denied claims,” you’re sitting pretty with recurring revenue, happy patients, and a scalable financial model.
Here’s what you get with BoomCloud™:
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Custom plans for each location
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Automated billing & renewals
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Analytics dashboard (track MRR, ARR, churn)
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Tax-compliant invoices
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Marketing automation to grow members
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Integrates with practice software (like Dentrix, Eaglesoft, Open Dental)
This isn’t just software. It’s your financial freedom platform.
You Don’t Need More Patients… You Need More Revenue per Patient
Here’s where most DSOs blow it.
They think growth = more new patients. ♂️ Wrong.
What you need is more revenue per patient. Why?
Because membership patients spend 2X–4X more.
Let’s break this down:
| Patient Type | Avg. Spend Per Year | Treatment Acceptance | Loyalty Duration |
|---|---|---|---|
| PPO Zombie ♂️ | $500–$750 | Low | Short |
| Membership Hero | $1,500–$3,000+ | High | 5+ Years |
BoomCloud™ turns your average Joes into lifetime superfans.
What Is MRR and ARR? And Why Should DSOs Care?
MRR = Monthly Recurring Revenue
ARR = Annual Recurring Revenue
If you’ve ever said, “We need predictable cash flow,” congrats. You’re already thinking like a SaaS company.
Let’s do some math:
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10 locations
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400 members/location
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$30/month membership fee
That’s $120,000/month in pure MRR.
Multiply by 12 = $1.44M in ARR.
Your dental org just became a subscription business.
Why DSOs Love Membership Models More Than Their Morning Espresso ☕
✅ Predictable Cash Flow
✅ Higher Patient Retention
✅ No More Insurance Games
✅ Improved Team Morale
✅ Easy to Scale Across Locations
Oh, and did we mention patients LOVE it too?
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No claims
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Transparent pricing
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Discounts on treatment
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Feels like VIP dental care
Real-World Results: Apex Dental Group Case Study
Let’s circle back to Apex Dental Group.
Before BoomCloud™:
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5 locations
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40% of revenue from PPOs
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15–20% net margins
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50%+ no-show rate on non-insured patients
After BoomCloud™:
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2,133 active members
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$372,000 in monthly recurring revenue
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2.5X increase in treatment plan acceptance
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85% renewal rate
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20% average growth in overall collections
They even used BoomCloud™ data to sell the group at a 6X multiple — thanks to predictable ARR.
BoomCloud™ vs PPOs: Why It’s a No-Brainer
| Feature | PPO Insurance | BoomCloud™ Membership |
|---|---|---|
| Control | Insurance companies | Your practice |
| Profitability | 30–60% write-offs | 90–100% collections |
| Simplicity | Claims, denials, delays | One-click billing ⚡ |
| Patient Loyalty | Weak | Strong ❤️ |
| Scalable Across Locations | No | Absolutely |
BoomCloud™ puts the power back in your hands.
️ How To Launch a DSO-Wide Membership Plan in 3 Steps
Step 1: Schedule a Demo
Let BoomCloud™ show you how it fits your systems.
Schedule a Demo
Step 2: Build Your Plans
Customize plans per location or specialty. Add perks like whitening, ortho discounts, perio care — you name it.
Step 3: Automate Everything
Patient billing, email reminders, renewals — it’s all handled. Just sit back and watch the MRR climb.
Bonus: Marketing Memberships Across Locations
Here’s what works (and BoomCloud™ helps you automate it):
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Email campaigns to inactive patients
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Scripts for front desk teams
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Website pop-ups with exclusive offers
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Video explainers in waiting rooms
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SMS promotions for renewals
Final Thought: DSOs, You’ve Got Scale — Now Build Stability
If you want your DSO to become a cash-generating empire, you need more than systems.
You need recurring revenue.
You need patient loyalty.
You need BoomCloud™.
Don’t wait for your PPO reimbursements to shrink again next year.
Instead, own your income. Control your future.
Next Steps
Download the Million-Dollar Membership Plan eBook
https://boomcloud.myclickfunnels.com/million-dollar-book
Take the Six-Figure Patient Membership Plan Course
https://www.boomcloudapp.com/six-figure-membership-course
️ Schedule a Demo of BoomCloud™
https://boomcloudapps.com/demo-schedule
Create Your BoomCloud™ Account for FREE
https://www.boomcloudapp.com/main-online-demo-and-sign-up-page
Final Mic Drop:
DSOs that control their revenue stream don’t just grow…
They dominate.
Now go build that recurring revenue machine. Your margin will thank you.
