“We Accept New Patients” Is NOT a Marketing Strategy
Let’s be brutally honest…how do you market a dental office?
If your idea of marketing is taping a “Now Accepting New Patients” sign on your front door and tossing some $99 cleaning ads on Facebook — you’re not marketing. You’re begging.
Marketing a dental office the old-fashioned way is like brushing your teeth with maple syrup.
It’s sticky. It’s outdated. And worst of all — it attracts the wrong kind of patient: the bargain-hunting, insurance-dictated, one-and-done type.
But guess what?
You don’t need 500 new patients a month.
You need fewer patients who spend more, stay longer, and say “YES” to treatment.
And the most powerful tool to get there?
A killer membership program, some sexy dental marketing content, and a system like BoomCloud™ that cranks out Monthly Recurring Revenue (MRR) while you sip your sugar-free latte.
Let’s dive in.
Story: The Practice That Ditch-Pivoted and Dominated
Dr. Annie Torres in Tampa had been in the game for 12 years.
Good reputation. Great team. Solid Yelp reviews.
But her calendar? A rollercoaster.
-
No-shows during holidays
-
Cash patients ghosting after one cleaning
-
Insurance denials sucking 30–40% of revenue
-
Facebook ads getting leads that ghosted harder than a bad Tinder date
Then she found BoomCloud™.
She didn’t just market her office. She built a brand around trust and value.
The move: Launch a membership club called “The Smile Society”
-
$32/month for individuals
-
Includes 2 cleanings, 1 exam, x-rays, and 15–20% off all treatments
-
BoomCloud™ handled all billing, renewals, and analytics
-
She started making TikToks & Reels talking about how insurance-free care is simpler
One Year Later:
-
850 members
-
$27,200 in Monthly Recurring Revenue (MRR)
-
ARR: $326,400
-
✅ Treatment acceptance jumped to 89%
-
Her videos got 3x more engagement than any insurance ad ever
Want Real Growth? Ditch Discounts. Build Loyalty with BoomCloud™
Let’s be clear:
The BEST way to market a dental office is to become the obvious choice for patients tired of insurance BS and big bills.
Here’s why dental membership plans + BoomCloud™ change the game:
✅ You control pricing
✅ You generate revenue every month (yes, like Netflix)
✅ Patients say yes to treatment 2–4x more often
✅ You reduce reliance on external lead sources
And with BoomCloud™, it’s stupid simple:
-
️ Build your custom plan
-
Automate monthly or yearly billing
-
Track MRR/ARR like a SaaS company
-
Use referral tools to drive sign-ups
Launch your dental membership funnel with BoomCloud™
From Begging for Patients to Banking on Loyalty
Old Way: You drop $1,000 on postcards and hope someone walks in.
New Way: You drop a 30-second video, and your membership revenue goes up by $2K next month.
Here’s the shift:
Instead of chasing one-and-done discount hunters, you create a VIP club that builds community, loyalty, and revenue per patient.
Because let’s be real — what would you rather have?
-
10 one-time $99 patients
or -
4 $35/month loyal patients who stay for 3+ years and accept $2,000+ in treatment?
One’s marketing. The other’s revenue optimization.
Top Marketing Tactics to Grow a Dental Office With Membership Power
Instagram & TikTok = Free Visibility
Make short, punchy content about:
-
What your membership plan covers
-
How it compares to insurance
-
Patient wins (“Saved $850 on a crown!”)
Use BoomCloud™’s tracking link in your bio.
Membership-Optimized Website
Put your plan front and center:
-
Use phrases like “Insurance-Free Dental Care”
-
Add testimonials from happy members
-
Link directly to your BoomCloud™ sign-up page
SEO Pro Tip: Use keywords like “dental membership plan in [Your City]”
Email Marketing Goldmine
Have a list of dormant patients?
Send a subject line like:
“No insurance? We’ve got your back ”
Inside:
-
Explain your plan
-
Share a patient story
-
Drop a CTA button → BoomCloud™ landing page
Video Marketing for Trust & Clicks
Ideas:
-
“How our $32/mo plan saved me $1,100” (testimonial)
-
“3 ways our membership beats insurance”
-
“What do I get with the Smile Society?”
Upload to Facebook, YouTube, Instagram, TikTok. BOOM.
Retargeting Ads That Convert
Use Facebook + Google ads to retarget visitors to your site who didn’t sign up yet.
Ad copy:
“Loved your last cleaning? Join our Smile Society & save more on your next!”
Why Membership Patients = Revenue Goldmine
Let’s hit you with stats that slap harder than espresso on a Monday:
| Metric | Non-Members | Membership Patients |
|---|---|---|
| Treatment Acceptance Rate ✅ | 45–60% | 85–92% |
| Annual Revenue Per Patient | $900–$1,200 | $2,000–$3,000+ |
| Retention Rate | ~50–60% | 80–95% |
| Referral Rate | Low | High (members feel like VIPs) |
(Source: BoomCloud™ + DentalIntel case data)
FAQs
How do you market a dental office on a small budget?
Use video content, referral marketing, and social proof to promote your membership plan. It’s way more cost-effective than chasing cold leads.
Do patients really want dental membership plans?
Yes! Especially patients without insurance — which is over 74 million adults in the U.S. That’s a MASSIVE market.
How do I track marketing performance?
BoomCloud™ gives you click-to-signup analytics, MRR tracking, and patient retention insights.
Will this work in my small town?
Absolutely. In fact, tight-knit communities love referral programs and personal membership care more than big-city folks do.
Final Thoughts: The Best Dental Marketing Isn’t a Discount — It’s a Differentiator
So next time you ask, “How do you market a dental office?”, remember this:
You don’t need more gimmicks. You need a value-driven offer that turns patients into loyal fans and predictable profits.
BoomCloud™ gives you that offer.
A custom-branded membership plan
Recurring revenue
Marketing tools that convert
Dashboards that show real-time growth
✅ You win
✅ Your patients win
✅ Your team doesn’t want to quit anymore
It’s not just dental marketing. It’s a revenue revolution.
Build your membership-based marketing system now with BoomCloud™
