How Do You Get More Patients in a Dental Practice?
Look, I get it—trying to get more patients into your dental practice can feel like fishing without bait. You’re doing everything you can, but nothing seems to hook those high-value patients. Well, buckle up because I’m about to drop the ultimate playbook to reel them in, keep them loyal, and make your practice the go-to spot in town. Spoiler alert: it involves membership programs, savvy marketing tactics, and leaving PPO plans in the dust.
The Opportunity: Uninsured Patients Are Everywhere
Did you know there are 76 million Americans without dental insurance? That’s a giant, flashing neon sign saying, “Hey, come get us!” These patients aren’t bound by insurance restrictions, and they’re prime candidates for a patient membership plan that promises affordability and simplicity.
So, how do you snag these unicorns? By creating a membership plan so enticing that even the most skeptical patient can’t say no.
Step One: Build a Killer Membership Program
Membership programs are your secret weapon for attracting uninsured patients. Here’s why:
- Affordable Access: Patients pay a flat monthly fee (like $45/month) for cleanings, exams, and discounts on other treatments.
- Predictable Revenue: No more wondering if next month will be feast or famine.
- Patient Loyalty: Membership patients spend 2X to 4.5X more than insured patients.
Let’s look at how one practice knocked it out of the park with BoomCloud™.
Case Study: 1,500 Members in 28 Months with BoomCloud™
The Setup
A practice partnered with BoomCloud™ to launch their membership program. They focused on the 76 million uninsured Americans and marketed their program aggressively.
The Results
- Active Members: 1,500 patients in 28 months.
- Monthly Recurring Revenue (MRR): $67,500.
- Annual Recurring Revenue (ARR): $810,000.
- ARPP (Average Revenue Per Patient): Membership patients spent 3X more than PPO patients.
- Case Acceptance Rates: Jumped from 30% to 50%.
BoomCloud™ made it all seamless with automated billing, custom plan management, and real-time analytics.
Step Two: Market Like a Boss
A membership plan is only as good as the marketing behind it. Here’s how to get the word out:
1. SEO
Optimize your website with search terms like “affordable dental care near me” and “dental membership plans.” Make sure local patients find you before they find the other guy.
2. PPC (Pay-Per-Click Ads)
Google ads are the fastest way to get leads. Use targeted campaigns that highlight your membership plan’s benefits.
3. Referral Program
Turn your existing patients into walking billboards. Offer discounts or free perks for every referral they send your way.
4. Social Media Blitz
Create content that shows off your membership plan’s perks. Facebook and Instagram are goldmines for reaching local audiences.
5. Business Outreach
Partner with local businesses to offer your membership plan as an employee perk. Win-win for everyone involved.
Step Three: Optimize Like a Pro
Attracting patients is one thing. Keeping them happy and profitable? That’s where optimization comes in.
1. Nail Your ICP (Ideal Customer Profile)
Who are you targeting? Families? Seniors? Young professionals? Build your membership plan around their needs.
2. Renegotiate or Drop PPOs
PPOs might bring in patients, but they crush your profit margins. Use your membership program to reduce dependency on low-paying insurance plans.
3. Track ARPP
Use data to monitor how much revenue each patient generates. Membership patients will blow PPO patients out of the water.
4. Focus on Case Acceptance
Membership patients say “yes” to treatment 50% of the time, compared to 30% for PPO patients. Leverage this to increase revenue per visit.
BoomCloud™: Your Partner in Patient Membership Domination
BoomCloud™ isn’t just software—it’s the rocket fuel your practice needs. Here’s how it helps:
- Automated Management: Billing, renewals, and member tracking on autopilot.
- Custom Plans: Tailor your membership plan to fit your ideal patients.
- Real-Time Insights: MRR, ARR, ARPP, and patient retention data at your fingertips.
- Marketing Support: Launch your program with professional materials that wow patients.
The Takeaway
If you want more patients in your dental practice, stop playing small. Build a membership program that attracts the 76 million uninsured patients waiting for a solution. Use smart marketing to spread the word, and optimize your practice to deliver insane value and profits.
BoomCloud™ makes it all easy, and the results speak for themselves: 1,500 members, $67,500 MRR, and a loyal patient base that spends more and stays longer.
So, what are you waiting for? Let’s get those chairs filled, those memberships sold, and your practice thriving like never before.
