Attracting patients to your dental clinic isn’t about offering the cheapest cleanings or plastering your face on a billboard (although, kudos if you’ve got the guts). It’s about building trust, offering value, and creating a patient experience that people can’t stop talking about.
Here’s the deal: with smart strategies like membership plans, community outreach, and digital marketing, you can grow your patient base and boost loyalty faster than ever. Let’s dive into the how behind attracting patients—and keeping them.
1. Offer a Membership Program That Patients Love
A membership program is your secret weapon for turning one-time patients into loyal regulars. Think of it as a VIP club for your practice.
What Is a Membership Program?
Patients pay a monthly or annual fee to access routine care and discounts on major treatments. It’s affordable, predictable, and a win-win for everyone.
Examples of Membership Plans
- Basic Plan: $30/month for cleanings, exams, and X-rays.
- Premium Plan: $60/month for preventive care plus 20% off treatments.
- Family Plan: $100/month for up to four family members.
Why Patients Love Membership Plans:
- No Insurance Hassles: Clear pricing and no complicated claims.
- Affordable Care: Easy monthly payments for essential services.
- Exclusive Discounts: Savings on treatments like crowns and implants.
How Membership Plans Benefit Your Practice:
- Steady Revenue: Predictable Monthly Recurring Revenue (MRR).
- Increased Loyalty: Patients with memberships stick around longer.
- Higher Case Acceptance: Discounts encourage patients to say “yes” to treatments.
2. Go All-In on Digital Marketing
Most patients search for dental care online, and if your practice isn’t visible, you’re missing out.
Essential Digital Marketing Tactics:
- SEO: Optimize your website for keywords like “affordable dentist near me.”
- PPC Ads: Run Google Ads targeting patients actively searching for services.
- Social Media: Use platforms like Facebook and Instagram to engage with patients and promote your membership program.
- Get a Plan: Put a plan together to help you stay organized
Pro Tip: Automate your social media posts with Meet Edgar to save time and stay consistent.
3. Leverage Small Business Partnerships
Partnering with local businesses is an easy way to grow your patient base. Many small business employees lack dental insurance, and a membership program offers them an affordable solution.
How to Do It:
- Identify businesses in your area with uninsured employees.
- Offer group discounts on memberships.
- Use tools like Weave to stay in touch with business owners and employees.
4. Engage with Your Community
Nothing builds trust like being an active part of your community. Patients want to support businesses that care.
Ideas for Community Engagement:
- Sponsor local sports teams or events.
- Host free dental care days for underserved populations.
- Partner with charities to support meaningful causes.
5. Simplify Membership Management with BoomCloud™
Running a membership program is only as good as the system managing it. That’s where BoomCloud™ shines.
What BoomCloud™ Offers:
- Automation: Handles renewals, billing, and tracking with ease.
- Customization: Create flexible plans that fit your patients’ needs.
- Insights: Access real-time data on revenue, members, and renewals.
Case Study: How 7 to 7 Dental Attracted Over 2,000 Members
Justin Koch and his team at 7 to 7 Dental grew their patient base by offering an affordable membership program, managed with BoomCloud™.
Step 1: Build the Membership Program
Justin tailored the program to his Ideal Customer Profile (ICP): patients who wanted quality care without insurance hassles.
Step 2: Tap Into Small Business Outreach
Partnering with local businesses brought in hundreds of new members.
Step 3: Use Digital Marketing to Spread the Word
Targeted PPC ads and engaging social media posts promoted the plan to the community.
The Results:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: Over $1 million.
- Case Acceptance Rates: Increased by 50%.
Justin says, “BoomCloud™ turned our membership plan into a game-changer for patient attraction and revenue growth.”
FAQs
How do dental clinics attract patients?
By offering membership programs, leveraging digital marketing, partnering with local businesses, and engaging in community outreach.
What is a membership plan?
A subscription model where patients pay monthly or annually for preventive care and discounts on treatments, creating loyalty and steady revenue.
How does BoomCloud™ help attract patients?
BoomCloud™ automates membership management, simplifies renewals, and provides data insights to help grow your program.
Can small practices use these strategies?
Absolutely! These strategies work for practices of all sizes and are scalable based on your goals.
How quickly can I see results with a membership plan?
Most practices see significant growth within 6–12 months when paired with effective marketing.
Final Call to Action: Attract Patients with BoomCloud™
Ready to attract more patients and grow your practice? Follow the lead of 7 to 7 Dental and scale your membership program with BoomCloud™.
Click HERE to schedule your free demo and start building your dream practice today.
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