If you’re asking, “How can I promote my dental office?”, you’ve already taken the first step toward building a thriving practice. The real magic lies in attracting patients who not only show up but stick around, refer their friends, and say “yes” to treatment plans.
This isn’t your average marketing advice. We’re diving into bold, innovative, and practical strategies—complete with a real-world case study on how 7 to 7 Dental scaled their practice to over $1 million ARR with a little help from BoomCloud™.
1. Launch a Membership Style Dental Practice
Membership programs are a total game-changer. They eliminate the insurance drama and create predictable revenue for your practice while offering patients affordable, transparent care & it helps attract new patients to your office..
What’s a Membership Program?
Patients pay a monthly or annual fee to access routine care and discounts on major treatments. Think of it like a subscription service—but for healthier teeth.
Examples of Membership Plans
- Basic Plan: $30/month for two cleanings, exams, and X-rays annually.
- Premium Plan: $60/month for preventive care and 20% off crowns, implants, and fillings.
- Family Plan: $100/month for up to four family members.
Benefits of Membership Programs
For Patients:
- No complicated insurance claims or surprise bills.
- Affordable monthly payments make dental care accessible.
- Discounts on high-cost procedures like crowns and implants.
For Practices:
- MRR (Monthly Recurring Revenue): Predictable income to keep your practice thriving.
- Higher Case Acceptance Rates: Transparent pricing eliminates sticker shock.
- Patient Loyalty: Members stick around longer and are more likely to refer others.
For Team Members:
- Less time chasing down insurance approvals.
- More focus on delivering exceptional patient care.
- A happier, more cohesive team environment.
2. Leverage Small Business Outreach
Here’s a pro tip: Small businesses are your secret weapon for growing your patient base. Many small business employees don’t have dental insurance, and you can swoop in with a win-win solution.
How to Get Started:
- Identify local businesses in your area and reach out with a tailored pitch.
- Offer group membership discounts to incentivize sign-ups.
- Use tools like Weave to communicate with business owners and their employees efficiently.
3. Go Big on Digital Marketing
If you’re not visible online, you’re invisible. Patients are searching for dental care every day—make sure they find you.
Key Digital Marketing Strategies
- SEO: Optimize your website with location-based keywords like “affordable dentist in [city].”
- PPC Ads: Run Google Ads targeting patients actively searching for dental services.
- Social Media Marketing: Use Meet Edgar to automate posts and keep your practice top-of-mind.
4. Engage in Community Marketing
Dentistry is personal, and building trust in your local community is invaluable.
Ideas to Try:
- Sponsor youth sports teams or local events to increase brand visibility.
- Host free dental care days for underserved populations.
- Partner with charities or community organizations to give back and build goodwill.
5. Partner with BoomCloud™ to Scale Your Membership Plan
How Can I Promote My Dental Office? A well-executed membership program is only as effective as the system managing it. That’s where BoomCloud™ comes in. It’s the ultimate tool for creating, managing, and scaling dental membership plans.
Case Study: How 7 to 7 Dental Scaled to $1 Million ARR
Justin Coke and his team at 7 to 7 Dental cracked the code on scaling their membership plan to over $1 million in ARR.
Step 1: Build a Patient Membership Program
Justin focused on his Ideal Customer Profile (ICP): patients who wanted high-quality, hassle-free dental care.
Step 2: Tap Into Small Business Outreach
Partnering with local businesses brought in hundreds of new members, providing them with an affordable alternative to traditional insurance.
Step 3: Nail Digital Marketing
7 to 7 Dental ran targeted PPC campaigns, optimized their website for SEO, and leveraged social media to spread the word.
Step 4: Dominate Community Outreach
From sponsoring local events to hosting free dental care days, Justin’s team became a trusted name in their community.
Results with BoomCloud™
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: $1.02 million.
- Case Acceptance Rates: Jumped by 50%.
Justin says, “BoomCloud™ transformed our membership plan into the cornerstone of our practice.”
Why BoomCloud™ Is a Must-Have
What BoomCloud™ Offers:
- Automation: Handles renewals, billing, and tracking with ease.
- Flexibility: Customizable plans to fit your patients’ needs.
- Data Insights: Real-time metrics on revenue, active members, and renewals.
FAQs – How Can I Promote My Dental Office?
How can I promote my dental office?
By offering membership plans, leveraging digital and community marketing, and partnering with small businesses.
What is a membership plan?
A subscription model where patients pay a monthly or annual fee for preventive care and discounts on major procedures.
How does BoomCloud™ help?
BoomCloud™ automates membership management, tracks key metrics, and simplifies scaling.
Can small practices use these strategies?
Absolutely! These strategies are scalable and work for practices of any size.
How quickly can I see results with these methods?
Most practices see significant growth within 6–12 months when implementing these strategies effectively.
Final Call to Action: Grow Your Practice with BoomCloud™
Promoting your dental office doesn’t have to be complicated. By implementing these strategies and partnering with BoomCloud™, you’ll attract more patients, boost loyalty, and grow your revenue like never before.
Click HERE to schedule your free demo and start scaling your membership program today.
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