If you’re asking, “How can I bring more patients to my dentist?”, you’re not alone. Growing a dental practice takes more than a great smile and a snazzy office (although those help!). You need strategies that connect with patients, build loyalty, and keep your practice top-of-mind in your community.
Let’s break down the top ways to attract and retain patients—including a real-world case study on how 7 to 7 Dentalscaled their patient base to over 2,000 members with BoomCloud™.
1. Launch a Membership Program
A membership program is the secret sauce for attracting loyal patients and creating predictable revenue. It’s like a VIP club for dental care, and everyone wants in.
What Is a Membership Program?
Patients pay a monthly or annual fee for preventive care and discounted treatments. Think of it as dental care on a subscription model.
Membership Plan Examples:
- Basic Plan: $30/month for cleanings, exams, and X-rays.
- Premium Plan: $60/month for preventive care and 20% off crowns, implants, and fillings.
- Family Plan: $100/month for up to four family members.
Why Membership Programs Work
For Patients:
- Affordable Care: Predictable monthly payments and discounts on treatments.
- No Insurance Hassles: Clear pricing with no complicated claims.
- VIP Perks: Patients feel valued and special.
For Practices:
- MRR (Monthly Recurring Revenue): Steady cash flow to keep your practice thriving.
- Increased Case Acceptance: Patients are more likely to say “yes” to treatment plans with transparent pricing.
- Higher Patient Retention: Members stick around longer and refer their friends.
2. Use Digital Marketing to Attract New Patients
In today’s world, if your practice isn’t online, it’s invisible. Patients search for dental services on Google and social media every day. If you do not want to manage it, hire a great dental marketing agency.
Key Digital Marketing Strategies:
- SEO: Optimize your website for location-based keywords like “best dentist near me.”
- PPC Ads: Run targeted Google Ads to attract patients actively searching for dental care.
- Social Media Marketing: Use platforms like Facebook and Instagram to showcase your practice, share patient success stories, and promote your membership program.
Pro Tip: Automate your social media posts with Meet Edgar to stay consistent without lifting a finger.
3. Partner with Local Businesses
Many small business employees don’t have dental insurance. Partnering with these businesses to offer group membership plans is a win-win.
How to Get Started:
- Reach out to local businesses in your area with a tailored pitch.
- Offer exclusive group discounts on memberships.
- Use tools like Weave to follow up with business owners and employees.
4. Get Involved in Your Community
Patients trust businesses that care about their community. Build your reputation by giving back.
Community Outreach Ideas:
- Sponsor local events or sports teams.
- Host free dental days for underserved populations.
- Partner with charities to support meaningful causes while promoting your practice.
5. Simplify Membership Management with BoomCloud™
Managing a membership program can seem daunting, but that’s where BoomCloud™ comes in. It automates the hard stuff so you can focus on delivering excellent care.
Case Study: How 7 to 7 Dental Attracted Over 2,000 Members
Justin Koch and his team at 7 to 7 Dental used BoomCloud™ to grow their patient base and scale their membership program to over $1 million ARR.
Step 1: Build a Patient Membership Program
Justin designed plans that appealed to his Ideal Customer Profile (ICP): patients who wanted high-quality care without the insurance mess.
Step 2: Partner with Small Businesses
By offering group discounts to local businesses, 7 to 7 Dental gained hundreds of new members.
Step 3: Go Big on Digital Marketing
From targeted PPC ads to engaging social media posts, Justin’s team made their membership program impossible to ignore.
Step 4: Dominate Community Outreach
They built trust by sponsoring events, running free care days, and becoming a household name in their community.
Results with BoomCloud™:
- Active Members: 2,200 patients.
- MRR: $85,000.
- ARR: $1.02 million.
- Case Acceptance Rates: Increased by 50%.
Justin says, “BoomCloud™ made managing our membership plan a breeze, allowing us to focus on our patients.”
FAQs
How can I bring more patients to my dentist?
By offering membership plans, leveraging digital and community marketing, and partnering with local businesses.
What is a membership plan?
A subscription model where patients pay monthly or annually for preventive care and discounts on treatments, making dental care accessible and predictable.
How does BoomCloud™ help attract patients?
BoomCloud™ automates membership management, tracks key metrics, and provides data-driven insights to help grow your patient base.
Can small practices use these strategies?
Absolutely! These strategies are scalable and work for practices of all sizes.
How quickly can I see results with a membership program?
Most practices see significant growth within 6–12 months when implementing these strategies effectively.
Final Call to Action: Attract Patients with BoomCloud™
Ready to bring more patients to your dentist? Follow the lead of 7 to 7 Dental and scale your membership program with BoomCloud™.
Click HERE to schedule your free demo and start building your dream practice today.
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